A data profile of the people who buy, follow and care about Mare in Brazil — modelled from more than twelve digital signal sources. Mare has an estimated audience of 3,486,805 people in Brazil.
Mare has an estimated audience of 3,486,805 people in Brazil. 73.3% are female, 26.7% are male, average age 38.4. Top brand affinities: Seleção Brasileira, Instagram, Tinder, Country music, Rock music.
Top brand affinities include Seleção Brasileira, Instagram, Tinder, with strongest over-indexing on Seleção Brasileira (1.97× the country average).
Demographically, the Mare audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Spirituality, Tradition.
The typical Mare fan in Brazil is more female, around 38.4 years old, with strong Spirituality tendencies and a notable affinity for Seleção Brasileira.
The key figures that characterise the Mare profile in Brazil.
73.3% are female, 26.7% are male, average age 38.4.
| Metric | Value |
|---|---|
| Female | 73.3% |
| Male | 26.7% |
| Average age | 38.4 |
| Estimated audience size | 3,486,805 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 18% |
of the worldwide Mare audience comes from Brazil.
| Country | Share |
|---|---|
| Italy | 17.0% |
| United States | 10.9% |
| Brazil | 9.5% |
The strongest cross-interests of the Mare audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Philippe Coutinho | Sports | 6.01× | ||
| 02 | Borussia Dortmund | Sports | 5.02× | ||
| 03 | Tinder | Internet & Social Media | 4.87× | ||
| 04 | Catholic Church | Politics & Society | 3.13× | ||
| 05 | Country music | Music & Radio | 2.21× | ||
| 06 | Rock music | Music & Radio | 2.19× | ||
| 07 | Internet & Social Media | 2.18× | |||
| 08 | Pop music | Music & Radio | 2.17× | ||
| 09 | Shopping malls | Shopping | 2.05× | ||
| 10 | Hip hop music | Music & Radio | 2.00× | ||
| 11 | Seleção Brasileira | Sports | 1.97× | ||
| 12 | Medicine | Business & Career | 1.95× | ||
| 13 | Soul music | Music & Radio | 1.84× | ||
| 14 | Fragrances | Beauty & Wellness | 1.78× | ||
| 15 | Action movies | Movies & TV | 1.74× | ||
| 16 | Furniture | Home & Garden | 1.70× | ||
| 17 | Jazz music | Music & Radio | 1.70× | ||
| 18 | Beauty salons | Beauty & Wellness | 1.69× | ||
| 19 | Entrepreneurship | Business & Career | 1.55× | ||
| 20 | Personal care | Health | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.91× | |
| Tradition | CONSERVATISM | 1.73× | |
| Creativity | OPEN | 1.69× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Luxury Orientation | PREMIUM | 0.75× | |
| Quality Awareness | PREMIUM | 0.77× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Mare. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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