Max Kruse Audience in Germany

Max Kruse logo

Max Kruse has an estimated audience of 561,351 people in Germany. 29.0% are female, 71.0% are male, average age 34.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: SV Werder Bremen II, SC Freiburg, FC St. Pauli, Borussia Dortmund, Transfermarkt.

The average Max Kruse fan in Germany is 34.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include SV Werder Bremen II, SC Freiburg, FC St. Pauli, with strongest over-indexing on SV Werder Bremen II (156.65× the country average). Demographically, the Max Kruse audience skews more male with an average age of 34.3, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Soccer

Demographics of Max Kruse fans

Demographic split for Max Kruse audience in Germany
MetricValue
Female29.0%
Male71.0%
Average age34.3
Estimated audience size561,351

Audience persona

The typical Max Kruse fan in Germany is more male, around 34.3 years old, with strong Patriotism tendencies and a notable affinity for SV Werder Bremen II.

Top regions in Germany

Top regions ranked by reach for Max Kruse in Germany
RegionReachAffinity
Nordrhein-Westfalen144,4761.18×
Bayern72,1620.8×
Baden-Württemberg72,1320.94×
Niedersachsen65,9211.21×
Hessen40,5990.95×
Berlin30,0351.2×
Rheinland-Pfalz27,3680.97×
Sachsen22,8410.83×
Schleswig-Holstein22,4531.11×
Brandenburg17,9861.03×
Hamburg14,2171.12×
Sachsen-Anhalt13,4670.93×
Thüringen11,3760.8×
Mecklenburg-Vorpommern9,2850.87×
Bremen5,9661.24×
Saarland5,6980.83×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Max Kruse audience
BrandAffinityCategory
SV Werder Bremen II156.65×Sports
SC Freiburg16.57×Sports
FC St. Pauli14.23×Sports
Borussia Dortmund3.83×Sports
Transfermarkt7.24×Sports
F.C. Hansa Rostock9.77×Sports
Dynamo Dresden6.68×Sports
VfB Stuttgart5.44×Sports
Hamburger SV6.56×Sports
DFB-Pokal8.03×Sports
Hannover 967.94×Sports
Sport Bild6.24×Sports
Eintracht Frankfurt4.41×Sports
Sportschau4.56×Sports
3. Liga6.6×Sports
Arminia Bielefeld8.32×Sports
Real Madrid C.F.4.02×Sports
VfL Wolfsburg8.26×Sports
FC Schalke 045.09×Sports
1. FC Union Berlin9.18×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Max Kruse audience
TraitClusterScore
PatriotismCONSERVATISM1.5
Sports ActivityPOWER1.1
IndulgenceJOY1.06
Price SensitivityPREMIUM1.06
Convenience OrientationPREMIUM1.05
DIY MentalityTHRILL1.02

Worldwide distribution

Worldwide audience distribution share by country for Max Kruse
CountryShare
Germany86.4%
United States2.1%
China0.7%

See Max Kruse audiences in other countries

More Soccer audiences in Germany

Frequently asked questions

How many fans does Max Kruse have in Germany?

Max Kruse has an estimated audience of 561,351 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Max Kruse fans?

29.0% of Max Kruse fans are female, 71.0% are male, with an average age of 34.3 years.

Which brands do Max Kruse fans like most?

Max Kruse fans show strongest brand affinity for SV Werder Bremen II (156.65×), SC Freiburg (16.57×), and FC St. Pauli (14.23×) over the country average.

Where do Max Kruse fans live in Germany?

Max Kruse fans in Germany are most concentrated in Nordrhein-Westfalen (reach 144,476), Bayern (reach 72,162), and Baden-Württemberg (reach 72,132). These three regions account for the largest share of the active audience.

What other brands do Max Kruse fans also like?

Beyond Max Kruse itself, the audience over-indexes on SC Freiburg (16.57×), FC St. Pauli (14.23×), Borussia Dortmund (3.83×), and Transfermarkt (7.24×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Max Kruse. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.