Rascasse Audience Intelligence

Motorcycle safety Audience in Germany

A data profile of the people who buy, follow and care about Motorcycle safety in Germany — modelled from more than twelve digital signal sources. Motorcycle safety has an estimated audience of 303,161 people in Germany.

#6116among Topic in Germany#759in Cars & Mobility

The average Motorcycle safety fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Zaz (singer), Toyota Yaris, Toyota Corolla, with strongest over-indexing on Zaz (singer) (61.55× the country average).

Demographically, the Motorcycle safety audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Urban Lifestyle, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motorcycle safety fan in Germany is more male, around 42.1 years old, with strong Urban Lifestyle tendencies and a notable affinity for Zaz (singer).

Category: Cars & Mobility · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorcycle safety profile in Germany.

Audience size
303K
in Germany
Gender
33.1%♀
66.9% male
Age
42.1
average years
Country rank
#17176
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Motorcycle safety fans

33.1% are female, 66.9% are male, average age 42.1.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Motorcycle safety audience in Germany
MetricValue
Female33.1%
Male66.9%
Average age42.1
Estimated audience size303,161
Fig. 03

Age distribution

Ø 42.1
average years
Age distribution of the Motorcycle safety audience in Germany
Age bracketShare%
16-1917%
20-2913%
30-3918%
40-4928%
50+25%
Fig. 04

Worldwide distribution

7.4%

of the worldwide Motorcycle safety audience comes from Germany.

Worldwide audience distribution share by country for Motorcycle safety
CountryShare
United States28.7%
Germany7.4%
Philippines5.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorcycle safety audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motorcycle safety fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K1.67×
02Mecklenburg-Vorpommern~7K1.14×
03Brandenburg~10K1.13×
04Thüringen~8K1.07×
05Saarland~4K1.05×
06Sachsen-Anhalt~8K1.00×
07Schleswig-Holstein~10K0.99×
08Hamburg~7K0.98×
09Rheinland-Pfalz~10K0.96×
10Sachsen~10K0.94×
11Berlin~10K0.89×
12Niedersachsen~30K0.86×
13Hessen~20K0.85×
14Baden-Württemberg~30K0.83×
15Bayern~40K0.80×
16Nordrhein-Westfalen~50K0.75×
Fig. 06

Affinity by region

Affinity by region — Motorcycle safety, Germany
0.75×1.00×1.67×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorcycle safety audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorcycle safety audience
#·InterestCategoryAffinity×
01CheryCars & Mobility64.60×
02Zaz (singer)Music & Radio61.55×
03Sharjah (city)Travel & Leisure60.43×
04LuxorTravel & Leisure39.11×
05Toyota CamryCars & Mobility38.68×
06Honda AccordCars & Mobility36.17×
07Massage parlorHealth35.46×
08Toyota CorollaCars & Mobility34.49×
09Toyota YarisCars & Mobility33.83×
10MG CarsCars & Mobility33.83×
11Honda CityCars & Mobility32.34×
12Fabric softenerHome & Garden31.08×
13Mortgage lawHome & Garden29.58×
14Hyundai i10Cars & Mobility23.14×
15Commercial mortgageBusiness & Career16.34×
16Vincent KompanySports12.56×
17Google NewsNews12.18×
18UberCars & Mobility8.72×
19SubwayFood & Beverages6.87×
20Burger KingFood & Beverages4.89×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorcycle safety audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorcycle safety audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.82×
Need for SecurityCONSERVATISM1.42×
TravellingTHRILL1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorcycle safety audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.46×
SustainabilityBALANCE0.67×
Early Adopter MentalityPOWER0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorcycle safety have in Germany?

Motorcycle safety has an estimated audience of 303,161 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Motorcycle safety fans?

33.1% of Motorcycle safety fans are female, 66.9% are male, with an average age of 42.1 years.

03

Which brands do Motorcycle safety fans like most?

Motorcycle safety fans show strongest brand affinity for Zaz (singer) (61.55×), Toyota Yaris (33.83×), and Toyota Corolla (34.49×) over the country average.

04

Where do Motorcycle safety fans live in Germany?

Motorcycle safety fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Motorcycle safety fans also like?

Beyond Motorcycle safety itself, the audience over-indexes on Toyota Yaris (33.83×), Toyota Corolla (34.49×), Mortgage law (29.58×), and Google News (12.18×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in Germany

See Motorcycle safety audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motorcycle safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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