Motorcycle safety Audience in Germany
Motorcycle safety has an estimated audience of 303,161 people in Germany. 33.1% are female, 66.9% are male, average age 42.1. Top regions: Nordrhein-Westfalen, Bayern, Brandenburg. Top brand affinities: Zaz (singer), Toyota Yaris, Toyota Corolla, Mortgage law, Google News.
The average Motorcycle safety fan in Germany is 42.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Brandenburg. Top brand affinities include Zaz (singer), Toyota Yaris, Toyota Corolla, with strongest over-indexing on Zaz (singer) (61.55× the country average). Demographically, the Motorcycle safety audience skews more male with an average age of 42.1, and over-indexes on personality traits such as Sports Activity, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Motorcycle safety fans
| Metric | Value |
|---|---|
| Female | 33.1% |
| Male | 66.9% |
| Average age | 42.1 |
| Estimated audience size | 303,161 |
Audience persona
The typical Motorcycle safety fan in Germany is more male, around 42.1 years old, with strong Sports Activity tendencies and a notable affinity for Zaz (singer).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 21,181 | 0.32× |
| Bayern | 14,428 | 0.3× |
| Brandenburg | 14,162 | 1.51× |
| Baden-Württemberg | 13,909 | 0.34× |
| Niedersachsen | 13,672 | 0.46× |
| Rheinland-Pfalz | 12,439 | 0.82× |
| Sachsen | 11,247 | 0.76× |
| Thüringen | 10,754 | 1.39× |
| Schleswig-Holstein | 10,333 | 0.95× |
| Bremen | 10,319 | 3.98× |
| Mecklenburg-Vorpommern | 10,051 | 1.74× |
| Hessen | 10,046 | 0.43× |
| Sachsen-Anhalt | 8,328 | 1.06× |
| Berlin | 7,409 | 0.55× |
| Saarland | 7,281 | 1.96× |
| Hamburg | 6,344 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Zaz (singer) | 61.55× | Music & Radio |
| Toyota Yaris | 33.83× | Cars & Mobility |
| Toyota Corolla | 34.49× | Cars & Mobility |
| Mortgage law | 29.58× | Home & Garden |
| Google News | 12.18× | News |
| Toyota Camry | 38.68× | Cars & Mobility |
| MG Cars | 33.83× | Cars & Mobility |
| Commercial mortgage | 16.34× | Business & Career |
| Sharjah (city) | 60.43× | Travel & Leisure |
| Honda Accord | 36.17× | Cars & Mobility |
| Massage parlor | 35.46× | Health |
| Vincent Kompany | 12.56× | Sports |
| Hyundai i10 | 23.14× | Cars & Mobility |
| Burger King | 4.89× | Food & Beverages |
| Subway | 6.87× | Food & Beverages |
| Honda City | 32.34× | Cars & Mobility |
| Luxor | 39.11× | Travel & Leisure |
| Chery | 64.6× | Cars & Mobility |
| Fabric softener | 31.08× | Home & Garden |
| Egyptian pyramids | 38.98× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.61 |
| Patriotism | CONSERVATISM | 1.5 |
| Risk Appetite | THRILL | 1.48 |
| DIY Mentality | THRILL | 1.29 |
| Early Adopter Mentality | POWER | 1.23 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 28.7% |
| Germany | 7.4% |
| Philippines | 5.5% |
See Motorcycle safety audiences in other countries
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Motorcycle safety have in Germany?
Motorcycle safety has an estimated audience of 303,161 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motorcycle safety fans?
33.1% of Motorcycle safety fans are female, 66.9% are male, with an average age of 42.1 years.
Which brands do Motorcycle safety fans like most?
Motorcycle safety fans show strongest brand affinity for Zaz (singer) (61.55×), Toyota Yaris (33.83×), and Toyota Corolla (34.49×) over the country average.
Where do Motorcycle safety fans live in Germany?
Motorcycle safety fans in Germany are most concentrated in Nordrhein-Westfalen (reach 21,181), Bayern (reach 14,428), and Brandenburg (reach 14,162). These three regions account for the largest share of the active audience.
What other brands do Motorcycle safety fans also like?
Beyond Motorcycle safety itself, the audience over-indexes on Toyota Yaris (33.83×), Toyota Corolla (34.49×), Mortgage law (29.58×), and Google News (12.18×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorcycle safety. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.