Rascasse Audience Intelligence

Motorsport Total Audience in Germany

A data profile of the people who buy, follow and care about Motorsport Total in Germany — modelled from more than twelve digital signal sources. Motorsport Total has an estimated audience of 1,887,438 people in Germany.

#118among Website / Newspaper / Magazine in Germany#323in Sports

The average Motorsport Total fan in Germany is 36.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Michael Schumacher, Max Verstappen, Lewis Hamilton, with strongest over-indexing on Michael Schumacher (16.94× the country average).

Demographically, the Motorsport Total audience skews more male with an average age of 36.9, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Motorsport Total fan in Germany is more male, around 36.9 years old, with strong Risk Appetite tendencies and a notable affinity for Michael Schumacher.

Category: Sports · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Motorsport Total profile in Germany.

Audience size
1.9M
in Germany
Gender
33.1%♀
66.9% male
Age
36.9
average years
Country rank
#3563
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Motorsport Total

33.1% are female, 66.9% are male, average age 36.9.

Fig. 02

Gender split

33.1%
Female
66.9%
Male
Demographic split for Motorsport Total audience in Germany
MetricValue
Female33.1%
Male66.9%
Average age36.9
Estimated audience size1,887,438
Fig. 03

Age distribution

Ø 36.9
average years
Age distribution of the Motorsport Total audience in Germany
Age bracketShare%
16-1926%
20-2919%
30-3919%
40-4920%
50+15%
Fig. 04

Worldwide distribution

69.2%

of the worldwide Motorsport Total audience comes from Germany.

Worldwide audience distribution share by country for Motorsport Total
CountryShare
Germany69.2%
Austria16.1%
Switzerland8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Motorsport Total audience in Germany is strongest.

Fig. 05

Top regions by affinity

Motorsport Total fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~200K1.77×
02Sachsen~200K1.59×
03Thüringen~70K1.37×
04Saarland~30K1.30×
05Baden-Württemberg~300K1.28×
06Nordrhein-Westfalen~500K1.17×
07Bayern~300K1.11×
08Hessen~200K1.06×
09Sachsen-Anhalt~40K0.87×
10Niedersachsen~200K0.84×
11Brandenburg~50K0.83×
12Mecklenburg-Vorpommern~30K0.77×
13Schleswig-Holstein~40K0.62×
14Hamburg~20K0.53×
15Berlin~40K0.51×
16Bremen~8K0.49×
Fig. 06

Affinity by region

Affinity by region — Motorsport Total, Germany
0.49×1.00×1.77×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Motorsport Total audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Motorsport Total audience
#·InterestCategoryAffinity×
01Michael SchumacherSports16.94×
02Fernando AlonsoSports9.65×
03Max VerstappenSports9.19×
04Nico HülkenbergSports8.85×
05Lewis HamiltonSports8.50×
06Charles LeclercSports7.40×
07KoenigseggCars & Mobility7.13×
08Red Bull RacingSports5.96×
09Scuderia FerrariSports5.61×
10Auto showCars & Mobility4.61×
11Motorcycle helmetCars & Mobility4.58×
12MotoGPSports3.83×
13Drag racingCars & Mobility3.72×
14CarcareCars & Mobility3.67×
15Vintage carCars & Mobility3.61×
16Car washCars & Mobility3.58×
17Antique carCars & Mobility3.46×
18Formula OneSports2.94×
19HatchbackCars & Mobility2.70×
20TransfermarktSports2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Motorsport Total audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Motorsport Total audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.63×
PatriotismCONSERVATISM1.40×
Quality AwarenessPREMIUM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Motorsport Total audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.67×
Design AffinityPREMIUM0.74×
SustainabilityBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Motorsport Total have in Germany?

Motorsport Total has an estimated audience of 1,887,438 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Motorsport Total fans?

33.1% of Motorsport Total fans are female, 66.9% are male, with an average age of 36.9 years.

03

Which brands do Motorsport Total fans like most?

Motorsport Total fans show strongest brand affinity for Michael Schumacher (16.94×), Max Verstappen (9.19×), and Lewis Hamilton (8.5×) over the country average.

04

Where do Motorsport Total fans live in Germany?

Motorsport Total fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Motorsport Total fans also like?

Beyond Motorsport Total itself, the audience over-indexes on Max Verstappen (9.19×), Lewis Hamilton (8.5×), Nico Hülkenberg (8.85×), and Formula One (2.94×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Motorsport Total audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Motorsport Total. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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