Motorsport Total Audience in Germany
Motorsport Total has an estimated audience of 2,024,946 people in Germany. 40.5% are female, 59.5% are male, average age 37.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Carrie (novel), Hays, Kansas, Progressive rock, Buddy – The Buddy Holly Story, Alaska.
The average Motorsport Total fan in Germany is 37.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Carrie (novel), Hays, Kansas, Progressive rock, with strongest over-indexing on Carrie (novel) (9.12× the country average). Demographically, the Motorsport Total audience skews more male with an average age of 37.9, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Website / Newspaper / Magazine
Demographics of Motorsport Total fans
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 37.9 |
| Estimated audience size | 2,024,946 |
Audience persona
The typical Motorsport Total fan in Germany is more male, around 37.9 years old, with strong Patriotism tendencies and a notable affinity for Carrie (novel).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 537,942 | 1.22× |
| Bayern | 377,591 | 1.16× |
| Baden-Württemberg | 362,302 | 1.31× |
| Rheinland-Pfalz | 179,711 | 1.77× |
| Niedersachsen | 170,451 | 0.87× |
| Hessen | 168,328 | 1.09× |
| Sachsen | 160,167 | 1.62× |
| Thüringen | 71,312 | 1.38× |
| Brandenburg | 51,628 | 0.82× |
| Berlin | 47,903 | 0.53× |
| Sachsen-Anhalt | 43,970 | 0.84× |
| Schleswig-Holstein | 42,562 | 0.59× |
| Saarland | 30,058 | 1.21× |
| Hamburg | 23,708 | 0.52× |
| Mecklenburg-Vorpommern | 23,143 | 0.6× |
| Bremen | 8,024 | 0.46× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Carrie (novel) | 9.12× | Literature |
| Hays, Kansas | 6.6× | Travel & Leisure |
| Progressive rock | 1.65× | Music & Radio |
| Buddy – The Buddy Holly Story | 3.62× | Music & Radio |
| Alaska | 2.57× | Travel & Leisure |
| Google Analytics | 1.83× | Internet & Social Media |
| Home Delivery | 1.79× | Food & Beverages |
| Building insulation | 2.73× | Home & Garden |
| Hypertext | 1.76× | Technology & Electronics |
| Acoustic music | 2.4× | Music & Radio |
| Noodle (Gorillaz) | 1.77× | Music & Radio |
| Hammock camping | 3.97× | Travel & Leisure |
| Loincloth | 1.55× | Fashion & Accessoires |
| Tuscany | 2.52× | Travel & Leisure |
| Hundertwasserhaus | 2.81× | Travel & Leisure |
| Sailor | 2.48× | Travel & Leisure |
| Haugesund | 3.48× | Travel & Leisure |
| Pumuckl | 3.08× | Movies & TV |
| Kerala | 2.04× | Travel & Leisure |
| Golden Gate | 2.65× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.17 |
| Sports Activity | POWER | 1.13 |
| Luxury Orientation | PREMIUM | 1.12 |
| Risk Appetite | THRILL | 1.07 |
| DIY Mentality | THRILL | 1.06 |
| Early Adopter Mentality | POWER | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 67.0% |
| Austria | 17.4% |
| Switzerland | 9.0% |
See Motorsport Total audiences in other countries
More Sports audiences in Germany
- TikTok (26,168,913)
- Instagram (25,858,505)
- YouTube (24,030,137)
- Bild (23,266,420)
- Spiegel Online (19,266,000)
Frequently asked questions
How many fans does Motorsport Total have in Germany?
Motorsport Total has an estimated audience of 2,024,946 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motorsport Total fans?
40.5% of Motorsport Total fans are female, 59.5% are male, with an average age of 37.9 years.
Which brands do Motorsport Total fans like most?
Motorsport Total fans show strongest brand affinity for Carrie (novel) (9.12×), Hays, Kansas (6.6×), and Progressive rock (1.65×) over the country average.
Where do Motorsport Total fans live in Germany?
Motorsport Total fans in Germany are most concentrated in Nordrhein-Westfalen (reach 537,942), Bayern (reach 377,591), and Baden-Württemberg (reach 362,302). These three regions account for the largest share of the active audience.
What other brands do Motorsport Total fans also like?
Beyond Motorsport Total itself, the audience over-indexes on Hays, Kansas (6.6×), Progressive rock (1.65×), Buddy – The Buddy Holly Story (3.62×), and Alaska (2.57×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorsport Total. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.