Rascasse Audience Intelligence

NOS (Portuguese media company) Audience in Portugal

A data profile of the people who buy, follow and care about NOS (Portuguese media company) in Portugal — modelled from more than twelve digital signal sources. NOS (Portuguese media company) has an estimated audience of 2,612,277 people in Portugal.

#1among TV Channel in Portugal#9in Movies & TV

The average NOS (Portuguese media company) fan in Portugal is 44.9 years old, more female, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Category: Movies & TV · Type: TV Channel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the NOS (Portuguese media company) profile in Portugal.

Audience size
2.6M
in Portugal
Gender
55.6%♀
44.4% male
Age
44.9
average years
Country rank
#261
TV Channel in Portugal
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of NOS (Portuguese media company)

55.6% are female, 44.4% are male, average age 44.9.

Fig. 02

Gender split

55.6%
Female
44.4%
Male
Demographic split for NOS (Portuguese media company) audience in Portugal
MetricValue
Female55.6%
Male44.4%
Average age44.9
Estimated audience size2,612,277
Fig. 03

Age distribution

Ø 44.9
average years
Age distribution of the NOS (Portuguese media company) audience in Portugal
Age bracketShare%
16-199%
20-2913%
30-3919%
40-4926%
50+33%
Fig. 04

Worldwide distribution

94.2%

of the worldwide NOS (Portuguese media company) audience comes from Portugal.

Worldwide audience distribution share by country for NOS (Portuguese media company)
CountryShare
Portugal94.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the NOS (Portuguese media company) audience in Portugal is strongest.

Fig. 05

Top regions by affinity

NOS (Portuguese media company) fans by region: top regions in Portugal
#RegionReachAffinity×
01Lisbon District~1.5M1.57×
02Setúbal District~400K1.54×
03Porto District~800K1.47×
04Santarém District~200K1.47×
05Faro District~200K1.18×
06Braga District~300K1.13×
07Aveiro District~200K1.13×
08Coimbra District~100K1.04×
09Madeira~80K1.03×
10Viseu District~90K1.01×
11Viana do Castelo District~60K0.96×
12Vila Real District~40K0.91×
13Bragança District~30K0.91×
14Leiria District~100K0.86×
15Évora District~40K0.86×
16Castelo Branco District~40K0.77×
17Portalegre District~20K0.72×
18Guarda District~20K0.71×
19Azores~50K0.66×
20Beja District~30K0.66×
Appendix

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How to read this data

Audience size is the estimated number of people in Portugal who actively search for NOS (Portuguese media company). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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