Rascasse Audience Intelligence

Netflix Audience in Portugal

A data profile of the people who buy, follow and care about Netflix in Portugal — modelled from more than twelve digital signal sources. Netflix has an estimated audience of 1,925,665 people in Portugal.

#2among TV / music streaming in Portugal#3among TV Channel in Portugal#20in Movies & TV

The average Netflix fan in Portugal is 42.2 years old, balanced, and lives primarily in Lisbon District.

The audience is concentrated in Lisbon District, Porto District, Setúbal District.

Demographically, the Netflix audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Social Media Usage, Creativity.

Category: Movies & TV · Type: TV Channel · Subtype: TV / music streaming

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-13.

Section 01

At a glance

The key figures that characterise the Netflix profile in Portugal.

Audience size
1.9M
in Portugal
Gender
52.9%♀
47.1% male
Age
42.2
average years
Country rank
#447
TV Channel in Portugal
Fig. 01

Search interest · 12-month trend

-6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Netflix

52.9% are female, 47.1% are male, average age 42.2.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Netflix audience in Portugal
MetricValue
Female52.9%
Male47.1%
Average age42.2
Estimated audience size1,925,665
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Netflix audience in Portugal
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4924%
50+26%
Fig. 04

Worldwide distribution

0.6%

of the worldwide Netflix audience comes from Portugal.

Worldwide audience distribution share by country for Netflix
CountryShare
United States15.2%
Brazil5.8%
China4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Portugal average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Netflix audience in Portugal is strongest.

Fig. 05

Top regions by affinity

Netflix fans by region: top regions in Portugal
#RegionReachAffinity×
01Setúbal District~300K1.28×
02Lisbon District~700K1.23×
03Coimbra District~100K1.23×
04Faro District~100K1.13×
05Porto District~500K1.12×
06Aveiro District~200K1.12×
07Santarém District~100K1.12×
08Azores~60K1.10×
09Leiria District~100K1.04×
10Braga District~200K1.01×
11Viseu District~60K0.95×
12Castelo Branco District~30K0.95×
13Évora District~30K0.92×
14Madeira~50K0.89×
15Beja District~30K0.88×
16Vila Real District~30K0.86×
17Viana do Castelo District~40K0.85×
18Bragança District~20K0.84×
19Portalegre District~20K0.84×
20Guarda District~20K0.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Netflix audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Netflix audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY0.93×
CreativityOPEN0.91×
Pet OwnershipJOY0.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Netflix audience · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.70×
Quality AwarenessPREMIUM0.70×
Risk AppetiteTHRILL0.72×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV / music streaming audiences in Portugal

See Netflix audiences in other countries

How to read this data

Audience size is the estimated number of people in Portugal who actively search for Netflix. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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