A data profile of the people who buy, follow and care about O Jogo in Portugal — modelled from more than twelve digital signal sources. O Jogo has an estimated audience of 1,613,439 people in Portugal.
O Jogo has an estimated audience of 1,613,439 people in Portugal. 15.6% are female, 84.4% are male, average age 41.3. Top brand affinities: UEFA Champions League, Manchester United F.C., Premier League, Sports club, UEFA Europa League.
Top brand affinities include UEFA Champions League, Manchester United F.C., Premier League, with strongest over-indexing on UEFA Champions League (1.83× the country average).
Demographically, the O Jogo audience skews more male with an average age of 41.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical O Jogo fan in Portugal is more male, around 41.3 years old, with strong Convenience Orientation tendencies and a notable affinity for UEFA Champions League.
The key figures that characterise the O Jogo profile in Portugal.
15.6% are female, 84.4% are male, average age 41.3.
| Metric | Value |
|---|---|
| Female | 15.6% |
| Male | 84.4% |
| Average age | 41.3 |
| Estimated audience size | 1,613,439 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 22% | |
| 50+ | 24% |
The strongest cross-interests of the O Jogo audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Stadium | Sports | 2.75× | ||
| 02 | Bwin | Games | 2.58× | ||
| 03 | Sports betting | Games | 2.26× | ||
| 04 | Pay television | Movies & TV | 2.03× | ||
| 05 | Tour de France | Sports | 2.03× | ||
| 06 | Premier League | Sports | 1.86× | ||
| 07 | UEFA Europa League | Sports | 1.84× | ||
| 08 | Whisky | Food & Beverages | 1.84× | ||
| 09 | UEFA Champions League | Sports | 1.83× | ||
| 10 | Manchester City F.C. | Sports | 1.81× | ||
| 11 | Sports club | Sports | 1.79× | ||
| 12 | La Liga | Sports | 1.77× | ||
| 13 | Bundesliga | Sports | 1.69× | ||
| 14 | Liverpool F.C. | Sports | 1.69× | ||
| 15 | Manchester United F.C. | Sports | 1.57× | ||
| 16 | Energy drinks | Food & Beverages | 1.56× | ||
| 17 | Juventus F.C. | Sports | 1.55× | ||
| 18 | A.C. Milan | Sports | 1.54× | ||
| 19 | Smart TV | Technology & Electronics | 1.54× | ||
| 20 | Paris Saint-Germain | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.09× | |
| Early Adopter Mentality | POWER | 1.08× | |
| Need for Security | CONSERVATISM | 1.02× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.45× | |
| Family Orientation | CONSERVATISM | 0.46× | |
| Indulgence | JOY | 0.55× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for O Jogo. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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