A data profile of the people who buy, follow and care about Expresso in Portugal — modelled from more than twelve digital signal sources. Expresso has an estimated audience of 2,512,362 people in Portugal.
The average Expresso fan in Portugal is 44.4 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Espresso, FlixBus, LinkedIn, with strongest over-indexing on Espresso (3.01× the country average).
Demographically, the Expresso audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Community Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Expresso fan in Portugal is more female, around 44.4 years old, with strong Community Orientation tendencies and a notable affinity for Espresso.
The key figures that characterise the Expresso profile in Portugal.
55.2% are female, 44.8% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 44.4 |
| Estimated audience size | 2,512,362 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 14% | |
| 30-39 | 24% | |
| 40-49 | 27% | |
| 50+ | 28% |
of the worldwide Expresso audience comes from Portugal.
| Country | Share |
|---|---|
| Portugal | 61.6% |
| Brazil | 11.7% |
| Netherlands | 7.5% |
Where the Expresso audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lisbon District | ~1.5M | 1.89× | |
| 02 | Coimbra District | ~200K | 1.41× | |
| 03 | Setúbal District | ~400K | 1.33× | |
| 04 | Porto District | ~700K | 1.22× | |
| 05 | Santarém District | ~100K | 1.22× | |
| 06 | Leiria District | ~200K | 1.12× | |
| 07 | Évora District | ~50K | 1.10× | |
| 08 | Braga District | ~300K | 1.06× | |
| 09 | Viseu District | ~90K | 1.05× | |
| 10 | Castelo Branco District | ~50K | 1.05× | |
| 11 | Aveiro District | ~200K | 0.97× | |
| 12 | Beja District | ~40K | 0.95× | |
| 13 | Faro District | ~100K | 0.85× | |
| 14 | Vila Real District | ~40K | 0.83× | |
| 15 | Guarda District | ~30K | 0.80× | |
| 16 | Viana do Castelo District | ~50K | 0.78× | |
| 17 | Portalegre District | ~20K | 0.73× | |
| 18 | Bragança District | ~20K | 0.71× | |
| 19 | Madeira | ~50K | 0.68× | |
| 20 | Azores | ~40K | 0.53× |
The strongest cross-interests of the Expresso audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Espresso | Food & Beverages | 3.01× | ||
| 02 | CNN | Movies & TV | 1.96× | ||
| 03 | Mineral water | Food & Beverages | 1.96× | ||
| 04 | The Wall Street Journal | News | 1.92× | ||
| 05 | Freedom of speech | Politics & Society | 1.78× | ||
| 06 | Crocs | Fashion & Accessoires | 1.77× | ||
| 07 | Laundry detergent | Home & Garden | 1.71× | ||
| 08 | Tom Cruise | Movies & TV | 1.69× | ||
| 09 | Air France | Travel & Leisure | 1.69× | ||
| 10 | Individualism | Politics & Society | 1.68× | ||
| 11 | Urban agriculture | Business & Career | 1.67× | ||
| 12 | FlixBus | Cars & Mobility | 1.64× | ||
| 13 | Internet & Social Media | 1.64× | |||
| 14 | Eurosport | Sports | 1.60× | ||
| 15 | Momondo | Travel & Leisure | 1.59× | ||
| 16 | Emirates | Travel & Leisure | 1.59× | ||
| 17 | Internet service provider | Technology & Electronics | 1.57× | ||
| 18 | Squash (sport) | Sports | 1.57× | ||
| 19 | Anne Hathaway | Movies & TV | 1.56× | ||
| 20 | Rail transport | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.44× | |
| Individualism | JOY | 1.23× | |
| Career Orientation | POWER | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.60× | |
| Extroversion | THRILL | 0.70× | |
| Pet Ownership | JOY | 0.84× |
Expresso's target market in Portugal covers an estimated 2,512,362 people, concentrated in Lisbon District and Porto District.
55.2% of the Expresso audience are female, 44.8% are male, with an average age of 44.4 years.
Expresso fans show strongest brand affinity for Espresso (3.01×), FlixBus (1.64×), and LinkedIn (1.64×) over the country average.
Expresso fans in Portugal are most concentrated in Lisbon District (reach ~1.5M), Porto District (reach ~700K), and Setúbal District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Expresso itself, the audience over-indexes on FlixBus (1.64×), LinkedIn (1.64×), CNN (1.96×), and Rail transport (1.55×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Expresso. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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