A data profile of the people who buy, follow and care about Pakistan Super League in India — modelled from more than twelve digital signal sources. Pakistan Super League has an estimated audience of 3,206,432 people in India.
The average Pakistan Super League fan in India is 27.6 years old, more male, and lives primarily in Uttar Pradesh.
The audience is concentrated in Uttar Pradesh, Maharashtra, Jammu and Kashmir.
Top brand affinities include TV, Games, Bollywood movies, with strongest over-indexing on TV (1.65× the country average).
Demographically, the Pakistan Super League audience skews more male with an average age of 27.6, and over-indexes on personality traits such as Social Media Usage, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Pakistan Super League fan in India is more male, around 27.6 years old, with strong Social Media Usage tendencies and a notable affinity for TV.
The key figures that characterise the Pakistan Super League profile in India.
29.6% are female, 70.4% are male, average age 27.6.
| Metric | Value |
|---|---|
| Female | 29.6% |
| Male | 70.4% |
| Average age | 27.6 |
| Estimated audience size | 3,206,432 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 48% | |
| 20-29 | 31% | |
| 30-39 | 11% | |
| 40-49 | 5% | |
| 50+ | 4% |
of the worldwide Pakistan Super League audience comes from India.
| Country | Share |
|---|---|
| India | 28.5% |
| Pakistan | 16.5% |
| Saudi Arabia | 7.8% |
Where the Pakistan Super League audience in India is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Jammu and Kashmir | ~100K | 8.07× | |
| 02 | Andhra Pradesh | ~50K | 1.25× | |
| 03 | Telangana | ~50K | 1.08× | |
| 04 | Gujarat | ~90K | 1.04× | |
| 05 | Jharkhand | ~30K | 1.04× | |
| 06 | Bihar | ~60K | 1.01× | |
| 07 | Uttar Pradesh | ~200K | 1.00× | |
| 08 | Chhattisgarh | ~20K | 1.00× | |
| 09 | Karnataka | ~80K | 0.96× | |
| 10 | Odisha | ~30K | 0.95× | |
| 11 | Madhya Pradesh | ~60K | 0.92× | |
| 12 | West Bengal | ~90K | 0.88× | |
| 13 | Rajasthan | ~60K | 0.88× | |
| 14 | Uttarakhand | ~10K | 0.84× | |
| 15 | Assam | ~30K | 0.80× | |
| 16 | Maharashtra | ~100K | 0.79× | |
| 17 | Mizoram | ~2K | 0.76× | |
| 18 | Sikkim | ~1K | 0.76× | |
| 19 | Punjab (region) | ~30K | 0.75× | |
| 20 | Haryana | ~30K | 0.72× | |
| 21 | Goa | ~2K | 0.72× | |
| 22 | Arunachal Pradesh | ~1K | 0.71× | |
| 23 | Tripura | ~3K | 0.67× | |
| 24 | Nagaland | ~1K | 0.66× | |
| 25 | Tamil Nadu | ~50K | 0.63× | |
| 26 | Manipur | ~3K | 0.63× | |
| 27 | Meghalaya | ~2K | 0.60× | |
| 28 | Himachal Pradesh | ~7K | 0.59× | |
| 29 | Kerala | ~20K | 0.38× |
The strongest cross-interests of the Pakistan Super League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Chennai | Travel & Leisure | 2.28× | ||
| 02 | Stock market | Business & Career | 2.27× | ||
| 03 | Investment strategy | Business & Career | 2.25× | ||
| 04 | Fantasy sport | Sports | 2.21× | ||
| 05 | Investment banking | Business & Career | 2.07× | ||
| 06 | Tamil language | Politics & Society | 2.04× | ||
| 07 | Financial services | Business & Career | 2.03× | ||
| 08 | New Delhi | Travel & Leisure | 1.97× | ||
| 09 | X | Internet & Social Media | 1.97× | ||
| 10 | Knowledge | Business & Career | 1.95× | ||
| 11 | Rajasthan Royals | Sports | 1.91× | ||
| 12 | Banking | Business & Career | 1.82× | ||
| 13 | Cinema of India | Movies & TV | 1.75× | ||
| 14 | Cricket | Sports | 1.73× | ||
| 15 | Virat Kohli | Sports | 1.68× | ||
| 16 | Celebrity | Movies & TV | 1.67× | ||
| 17 | TV | Movies & TV | 1.65× | ||
| 18 | Games | Games | 1.61× | ||
| 19 | Bollywood movies | Movies & TV | 1.56× | ||
| 20 | Personal finance | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.42× | |
| Career Orientation | POWER | 1.34× | |
| Risk Appetite | THRILL | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.58× | |
| Convenience Orientation | PREMIUM | 0.68× | |
| Sustainability | BALANCE | 0.74× |
Pakistan Super League has an estimated audience of 3,206,432 people in India, concentrated in Uttar Pradesh and Maharashtra.
29.6% of Pakistan Super League fans are female, 70.4% are male, with an average age of 27.6 years.
Pakistan Super League fans show strongest brand affinity for TV (1.65×), Games (1.61×), and Bollywood movies (1.56×) over the country average.
Pakistan Super League fans in India are most concentrated in Uttar Pradesh (reach ~200K), Maharashtra (reach ~100K), and Jammu and Kashmir (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Pakistan Super League itself, the audience over-indexes on Games (1.61×), Bollywood movies (1.56×), Cinema of India (1.75×), and Cricket (1.73×) compared to the India average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Pakistan Super League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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