A data profile of the people who buy, follow and care about Kylian Mbappé in France — modelled from more than twelve digital signal sources. Kylian Mbappé has an estimated audience of 3,786,450 people in France.
The average Kylian Mbappé fan in France is 33.6 years old, more male, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Auvergne-Rhône-Alpes, Hauts-de-France.
Top brand affinities include Love & Sex, Broadcasting of sports events, Christmas tree, with strongest over-indexing on Love & Sex (90.6× the country average).
Demographically, the Kylian Mbappé audience skews more male with an average age of 33.6, and over-indexes on personality traits such as Patriotism, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Kylian Mbappé fan in France is more male, around 33.6 years old, with strong Patriotism tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Kylian Mbappé profile in France.
29.3% are female, 70.7% are male, average age 33.6.
| Metric | Value |
|---|---|
| Female | 29.3% |
| Male | 70.7% |
| Average age | 33.6 |
| Estimated audience size | 3,786,450 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 13% | |
| 50+ | 12% |
of the worldwide Kylian Mbappé audience comes from France.
| Country | Share |
|---|---|
| France | 10.0% |
| United States | 9.4% |
| Brazil | 5.9% |
Where the Kylian Mbappé audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Île-de-France | ~700K | 1.28× | |
| 02 | Hauts-de-France | ~300K | 1.06× | |
| 03 | Grand Est | ~300K | 1.05× | |
| 04 | Normandy | ~200K | 1.04× | |
| 05 | Bourgogne-Franche-Comté | ~100K | 1.02× | |
| 06 | Centre-Val de Loire | ~100K | 1.02× | |
| 07 | Pays de la Loire | ~200K | 1.01× | |
| 08 | Brittany | ~200K | 1.01× | |
| 09 | Auvergne-Rhône-Alpes | ~400K | 1.00× | |
| 10 | Nouvelle-Aquitaine | ~300K | 0.98× | |
| 11 | Occitanie | ~300K | 0.94× | |
| 12 | Provence-Alpes-Côte d'Azur | ~200K | 0.91× | |
| 13 | Corsica | ~10K | 0.70× |
The strongest cross-interests of the Kylian Mbappé audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 90.60× | ||
| 02 | Christmas tree | Kids & Family | 18.21× | ||
| 03 | Christmas Gift | Kids & Family | 15.93× | ||
| 04 | Broadcasting of sports events | Movies & TV | 13.53× | ||
| 05 | Girl power | Politics & Society | 11.42× | ||
| 06 | FIFA Club World Cup | Sports | 8.06× | ||
| 07 | Borussia Dortmund | Sports | 6.99× | ||
| 08 | Major League Soccer | Sports | 6.85× | ||
| 09 | FC Bayern Munich | Sports | 5.61× | ||
| 10 | Dentistry | Business & Career | 5.47× | ||
| 11 | FC Lorient | Sports | 4.80× | ||
| 12 | RC Lens | Sports | 3.34× | ||
| 13 | Foot Mercato | Sports | 3.01× | ||
| 14 | Manchester United F.C. | Sports | 2.73× | ||
| 15 | Real Madrid C.F. | Sports | 2.61× | ||
| 16 | Ligue 1 | Sports | 2.46× | ||
| 17 | Paris Saint-Germain | Sports | 2.37× | ||
| 18 | Olympique Lyonnais | Sports | 2.37× | ||
| 19 | UEFA Champions League | Sports | 2.36× | ||
| 20 | FIFA World Cup | Sports | 2.22× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 2.74× | |
| Mindfulness | BALANCE | 1.56× | |
| Indulgence | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.63× | |
| Sustainability | BALANCE | 0.66× | |
| DIY Mentality | THRILL | 0.70× |
Kylian Mbappé has an estimated audience of 3,786,450 people in France, concentrated in Île-de-France and Auvergne-Rhône-Alpes.
29.3% of Kylian Mbappé fans are female, 70.7% are male, with an average age of 33.6 years.
Kylian Mbappé fans show strongest brand affinity for Love & Sex (90.6×), Broadcasting of sports events (13.53×), and Christmas tree (18.21×) over the country average.
Kylian Mbappé fans in France are most concentrated in Île-de-France (reach ~700K), Auvergne-Rhône-Alpes (reach ~400K), and Hauts-de-France (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Kylian Mbappé itself, the audience over-indexes on Broadcasting of sports events (13.53×), Christmas tree (18.21×), Christmas Gift (15.93×), and FC Bayern Munich (5.61×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Kylian Mbappé. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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