Gujarati language Audience in United States

Gujarati language has an estimated audience of 2,509,507 people in United States. 65.3% are female, 34.7% are male, average age 42.7. Top regions: California, Texas, New York. Top brand affinities: Finnair, AccuWeather, StubHub, Indeed.com, DocuSign.

The average Gujarati language fan in United States is 42.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, AccuWeather, StubHub, with strongest over-indexing on Finnair (675× the country average). Demographically, the Gujarati language audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Politics & Society · Type: Topic · Subtype: Language

Demographics of Gujarati language fans

Demographic split for Gujarati language audience in United States
MetricValue
Female65.3%
Male34.7%
Average age42.7
Estimated audience size2,509,507

Audience persona

The typical Gujarati language fan in United States is more female, around 42.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Finnair.

Top regions in United States

Top regions ranked by reach for Gujarati language in United States
RegionReachAffinity
California397,1791.44×
Texas256,3331.19×
New York229,3181.64×
Florida176,5201.04×
Illinois168,0782.01×
New Jersey157,2972.46×
Pennsylvania129,6191.53×
Georgia129,2851.67×
North Carolina85,3961.13×
Massachusetts84,2701.7×
Virginia82,0251.34×
Ohio80,2751.04×
Tennessee66,7901.33×
Michigan65,3561×
Maryland60,6351.41×
Washington55,4791.1×
Indiana46,7251.02×
South Carolina45,5581.21×
Arizona41,7600.82×
Kentucky39,7361.26×
Missouri35,0310.87×
Connecticut34,7721.38×
Alabama32,0820.92×
Minnesota31,6150.88×
Wisconsin31,4700.83×
Colorado28,5520.72×
Oregon28,0290.97×
Louisiana19,3460.6×
Oklahoma17,9860.65×
Nevada16,6720.69×
Kansas14,7390.75×
Arkansas14,0750.68×
Washington, District of Columbia13,8611.84×
Utah13,6910.61×
Mississippi13,4140.65×
Iowa12,6160.61×
New Hampshire11,0641.12×
Nebraska8,5130.68×
Maine8,1810.91×
Delaware8,0141.16×
New Mexico7,4180.59×
Rhode Island7,0760.89×
Hawaii6,7690.63×
West Virginia5,6680.48×
Idaho5,5560.44×
South Dakota3,5940.62×
Vermont3,5480.81×
Montana2,8070.4×
North Dakota2,4060.47×
Alaska2,0010.37×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gujarati language audience
BrandAffinityCategory
Finnair675×Travel & Leisure
AccuWeather15.97×Home & Garden
StubHub15.69×Travel & Leisure
Indeed.com5.46×Business & Career
DocuSign15.07×Technology & Electronics
OpenTable15.85×Food & Beverages
Flickr12.66×Internet & Social Media
Robert Pattinson14.77×Movies & TV
Idris Elba15.96×Movies & TV
Choice Hotels18.81×Travel & Leisure
Michelle Pfeiffer13.09×Movies & TV
Telegram14.61×Internet & Social Media
Liam Neeson11.19×Movies & TV
Pierce Brosnan13.9×Movies & TV
Rebecca Ferguson16.65×Movies & TV
GoDaddy14.24×Technology & Electronics
Google Maps4.22×Internet & Social Media
Natalie Portman11.42×Movies & TV
Capital One4.22×Business & Career
Cotton On15.99×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gujarati language audience
TraitClusterScore
Price SensitivityPREMIUM1.57
IndulgenceJOY1.51
TravellingTHRILL1.47
Quality AwarenessPREMIUM1.44
SustainabilityBALANCE1.38
Pet OwnershipJOY1.28

Worldwide distribution

Worldwide audience distribution share by country for Gujarati language
CountryShare
India50.9%
United States8.7%
Taiwan3.9%

See Gujarati language audiences in other countries

More Language audiences in United States

Frequently asked questions

How many fans does Gujarati language have in United States?

Gujarati language has an estimated audience of 2,509,507 people in United States, concentrated in California and Texas.

What is the gender split and age of Gujarati language fans?

65.3% of Gujarati language fans are female, 34.7% are male, with an average age of 42.7 years.

Which brands do Gujarati language fans like most?

Gujarati language fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and StubHub (15.69×) over the country average.

Where do Gujarati language fans live in United States?

Gujarati language fans in United States are most concentrated in California (reach 397,179), Texas (reach 256,333), and New York (reach 229,318). These three regions account for the largest share of the active audience.

What other brands do Gujarati language fans also like?

Beyond Gujarati language itself, the audience over-indexes on AccuWeather (15.97×), StubHub (15.69×), Indeed.com (5.46×), and DocuSign (15.07×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gujarati language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.