A data profile of the people who buy, follow and care about Gujarati language in India — modelled from more than twelve digital signal sources. Gujarati language has an estimated audience of 14,607,557 people in India.
Gujarati language has an estimated audience of 14,607,557 people in India. 24.3% are female, 75.7% are male, average age 32.0. Top brand affinities: Real property, Roman Reigns, Videography, Innovation, Activism.
Top brand affinities include Real property, Roman Reigns, Videography, with strongest over-indexing on Real property (2.19× the country average).
Demographically, the Gujarati language audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Indulgence, Quality Awareness.
The typical Gujarati language fan in India is more male, around 32.0 years old, with strong Indulgence tendencies and a notable affinity for Real property.
The key figures that characterise the Gujarati language profile in India.
24.3% are female, 75.7% are male, average age 32.0.
| Metric | Value |
|---|---|
| Female | 24.3% |
| Male | 75.7% |
| Average age | 32.0 |
| Estimated audience size | 14,607,557 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 32% | |
| 30-39 | 17% | |
| 40-49 | 11% | |
| 50+ | 8% |
of the worldwide Gujarati language audience comes from India.
| Country | Share |
|---|---|
| India | 50.9% |
| United States | 8.7% |
| Taiwan | 3.9% |
The strongest cross-interests of the Gujarati language audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roman Reigns | Sports | 3.25× | ||
| 02 | Jim Carrey | Movies & TV | 3.25× | ||
| 03 | Brock Lesnar | Sports | 3.25× | ||
| 04 | WrestleMania | Sports | 3.17× | ||
| 05 | Bed sheet | Home & Garden | 2.83× | ||
| 06 | Las Vegas | Travel & Leisure | 2.64× | ||
| 07 | Pillow | Home & Garden | 2.41× | ||
| 08 | Max Verstappen | Sports | 2.25× | ||
| 09 | Real property | Home & Garden | 2.19× | ||
| 10 | Videography | Internet & Social Media | 1.96× | ||
| 11 | Mattress | Home & Garden | 1.96× | ||
| 12 | Knitting | Home & Garden | 1.70× | ||
| 13 | Asset management | Business & Career | 1.66× | ||
| 14 | Innovation | Business & Career | 1.57× | ||
| 15 | OnePlus | Technology & Electronics | 1.56× | ||
| 16 | Seafood | Food & Beverages | 1.55× | ||
| 17 | Activism | Politics & Society | 1.53× | ||
| 18 | Microwave oven | Home & Garden | 1.53× | ||
| 19 | Crocs | Fashion & Accessoires | 1.53× | ||
| 20 | Rice | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.69× | |
| Quality Awareness | PREMIUM | 1.54× | |
| Career Orientation | POWER | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.83× | |
| Social Media Usage | JOY | 0.85× | |
| Urban Lifestyle | OPEN | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Gujarati language. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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