Rascasse Audience Intelligence

Dickey's Barbecue Pit Target Market in United States

A data profile of the people who buy, follow and care about Dickey's Barbecue Pit in United States — modelled from more than twelve digital signal sources. Dickey's Barbecue Pit has an estimated audience of 1,242,642 people in United States.

#85among Restaurants in United States#2086among Brand in United States#1175in Food & Beverages

The average Dickey's Barbecue Pit fan in United States is 41.6 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Arizona.

Top brand affinities include Famous Dave's, Murphy’s Law, Saltgrass Steak House, with strongest over-indexing on Famous Dave's (32.83× the country average).

Demographically, the Dickey's Barbecue Pit audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dickey's Barbecue Pit fan in United States is more male, around 41.6 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Famous Dave's.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dickey's Barbecue Pit profile in United States.

Audience size
1.2M
in United States
Gender
42.8%♀
57.2% male
Age
41.6
average years
Country rank
#20349
Brand in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Dickey's Barbecue Pit

42.8% are female, 57.2% are male, average age 41.6.

Fig. 02

Gender split

42.8%
Female
57.2%
Male
Demographic split for Dickey's Barbecue Pit audience in United States
MetricValue
Female42.8%
Male57.2%
Average age41.6
Estimated audience size1,242,642
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Dickey's Barbecue Pit audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3919%
40-4923%
50+26%
Fig. 04

Worldwide distribution

89.6%

of the worldwide Dickey's Barbecue Pit audience comes from United States.

Worldwide audience distribution share by country for Dickey's Barbecue Pit
CountryShare
United States89.6%
Canada7.2%
China0.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dickey's Barbecue Pit audience in United States is strongest.

Fig. 05

Top regions by affinity

Dickey's Barbecue Pit customers by region in United States
#RegionReachAffinity×
01Wyoming~4K5.82×
02Montana~7K5.12×
03Texas~100K2.99×
04Colorado~20K2.92×
05Mississippi~10K2.38×
06Arizona~20K2.26×
07New Mexico~5K1.96×
08Louisiana~10K1.77×
09Idaho~4K1.77×
10Washington~20K1.58×
11North Dakota~1K1.45×
12Hawaii~3K1.30×
13Delaware~2K1.23×
14Minnesota~9K1.20×
15Nebraska~3K1.13×
16Alabama~8K1.09×
17Oregon~6K1.05×
18Missouri~8K0.93×
19West Virginia~2K0.92×
20Utah~4K0.91×
21Alaska<1K0.89×
22Maine~2K0.88×
23Rhode Island~1K0.87×
24New Hampshire~2K0.83×
25South Dakota<1K0.81×
26Nevada~4K0.80×
27Oklahoma~4K0.75×
28Ohio~10K0.74×
29Georgia~10K0.73×
30Tennessee~7K0.72×
31Michigan~9K0.70×
32California~40K0.67×
33Washington, District of Columbia~1K0.67×
34Kansas~3K0.65×
35Connecticut~3K0.63×
36Florida~20K0.62×
37South Carolina~4K0.57×
38Arkansas~2K0.55×
39Kentucky~3K0.54×
40Iowa~2K0.53×
41Pennsylvania~8K0.49×
42Massachusetts~4K0.43×
43Wisconsin~3K0.42×
44New Jersey~5K0.39×
45Virginia~5K0.38×
46Illinois~6K0.35×
47Indiana~3K0.33×
48North Carolina~5K0.30×
49Maryland~3K0.30×
50New York~6K0.22×
Fig. 06

Affinity by region

Affinity by region — Dickey's Barbecue Pit, United States
0.22×1.00×5.82×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dickey's Barbecue Pit audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dickey's Barbecue Pit audience
#·InterestCategoryAffinity×
01AcquireGames109.81×
02Barbeques GaloreHome & Garden56.92×
03ShindigzShopping40.20×
04Murphy’s LawMusic & Radio38.45×
05Universiti Malaysia TerengganuBusiness & Career38.26×
06Barbeque NationFood & Beverages35.45×
07Famous Dave'sFood & Beverages32.83×
08L&L Hawaiian BarbecueFood & Beverages31.30×
09Barbecue in the United StatesFood & Beverages28.85×
10Hi-ChewFood & Beverages24.82×
11Saltgrass Steak HouseFood & Beverages24.24×
12Black Angus SteakhouseFood & Beverages23.63×
13Lea SalongaMovies & TV20.23×
14Logan's RoadhouseFood & Beverages15.24×
15Morton's The SteakhouseFood & Beverages15.05×
16Fleming's Prime Steakhouse & Wine BarFood & Beverages8.80×
17Boscov'sFashion & Accessoires7.39×
18LongHorn SteakhouseFood & Beverages4.97×
19Outback SteakhouseFood & Beverages4.22×
20Texas RoadhouseFood & Beverages3.71×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dickey's Barbecue Pit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dickey's Barbecue Pit audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.56×
IndulgenceJOY1.47×
Convenience OrientationPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dickey's Barbecue Pit audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.99×
MindfulnessBALANCE1.00×
Design AffinityPREMIUM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Dickey's Barbecue Pit's target market in United States?

Dickey's Barbecue Pit's target market in United States covers an estimated 1,242,642 people, concentrated in Texas and California.

02

What is the gender split and age of Dickey's Barbecue Pit customers?

42.8% of the Dickey's Barbecue Pit audience are female, 57.2% are male, with an average age of 41.6 years.

03

Which brands do Dickey's Barbecue Pit fans like most?

Dickey's Barbecue Pit fans show strongest brand affinity for Famous Dave's (32.83×), Murphy’s Law (38.45×), and Saltgrass Steak House (24.24×) over the country average.

04

Where do Dickey's Barbecue Pit fans live in United States?

Dickey's Barbecue Pit fans in United States are most concentrated in Texas (reach ~100K), California (reach ~40K), and Arizona (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Dickey's Barbecue Pit fans also like?

Beyond Dickey's Barbecue Pit itself, the audience over-indexes on Murphy’s Law (38.45×), Saltgrass Steak House (24.24×), Acquire (109.81×), and L&L Hawaiian Barbecue (31.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Restaurants audiences in United States

See Dickey's Barbecue Pit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dickey's Barbecue Pit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →