Dickey's Barbecue Pit Audience in United States

Dickey's Barbecue Pit logo

Dickey's Barbecue Pit has an estimated audience of 501,605 people in United States. 42.8% are female, 57.2% are male, average age 41.6. Top regions: Texas, California, Arizona. Top brand affinities: Murphy’s Law, Saltgrass Steak House, Acquire, L&L Hawaiian Barbecue, Texas Roadhouse.

The average Dickey's Barbecue Pit fan in United States is 41.6 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Arizona. Top brand affinities include Murphy’s Law, Saltgrass Steak House, Acquire, with strongest over-indexing on Murphy’s Law (38.45× the country average). Demographically, the Dickey's Barbecue Pit audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Indulgence, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

Demographics of Dickey's Barbecue Pit fans

Demographic split for Dickey's Barbecue Pit audience in United States
MetricValue
Female42.8%
Male57.2%
Average age41.6
Estimated audience size501,605

Audience persona

The typical Dickey's Barbecue Pit fan in United States is more male, around 41.6 years old, with strong Indulgence tendencies and a notable affinity for Murphy’s Law.

Top regions in United States

Top regions ranked by reach for Dickey's Barbecue Pit in United States
RegionReachAffinity
Texas135,7333.15×
California40,6840.74×
Arizona25,4862.49×
Colorado22,9872.91×
Florida21,1230.62×
Washington15,1011.5×
Louisiana12,3551.91×
Georgia11,7300.76×
Ohio11,3250.73×
Michigan10,9130.83×
Mississippi9,5772.32×
Minnesota8,2291.14×
Missouri7,8010.96×
Tennessee7,5850.75×
Pennsylvania7,2830.43×
Alabama7,1831.03×
Montana6,9094.96×
Oregon5,9381.03×
New Jersey5,4930.43×
New York5,4640.19×
New Mexico5,4392.16×
Illinois5,0830.3×
Nevada4,9131.01×
Wyoming4,6086.2×
North Carolina4,3910.29×
South Carolina4,3080.57×
Utah4,0740.91×
Oklahoma3,9780.71×
Virginia3,8680.32×
Kentucky3,8130.61×
Idaho3,4451.37×
Wisconsin2,9040.38×
Nebraska2,5941.03×
Kansas2,5010.63×
Hawaii2,1831.01×
Delaware2,0021.45×
West Virginia1,8950.81×
North Dakota1,5141.47×
Indiana1,2880.14×
Maryland1,2160.14×
Arkansas5430.13×
Massachusetts3890.04×
Iowa2970.07×
Connecticut1710.03×
Washington, District of Columbia1160.08×
South Dakota820.07×
New Hampshire470.02×
Alaska460.04×
Maine450.02×
Rhode Island420.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dickey's Barbecue Pit audience
BrandAffinityCategory
Murphy’s Law38.45×Music & Radio
Saltgrass Steak House24.24×Food & Beverages
Acquire109.81×Games
L&L Hawaiian Barbecue31.3×Food & Beverages
Texas Roadhouse3.71×Food & Beverages
Barbecue in the United States28.85×Food & Beverages
Black Angus Steakhouse23.63×Food & Beverages
Logan's Roadhouse15.24×Food & Beverages
Barbeques Galore56.92×Home & Garden
LongHorn Steakhouse4.97×Food & Beverages
Morton's The Steakhouse15.05×Food & Beverages
Outback Steakhouse4.22×Food & Beverages
Boscov's7.39×Fashion & Accessoires
Universiti Malaysia Terengganu38.26×Business & Career
Fleming's Prime Steakhouse & Wine Bar8.8×Food & Beverages
Lea Salonga20.23×Movies & TV
AutoZone2.01×Cars & Mobility
Hi-Chew24.82×Food & Beverages
Famous Dave's32.83×Food & Beverages
Meat1.89×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dickey's Barbecue Pit audience
TraitClusterScore
IndulgenceJOY1.74
Convenience OrientationPREMIUM1.46
Career OrientationPOWER1.44
ExtroversionTHRILL1.43
DIY MentalityTHRILL1.42
Price SensitivityPREMIUM1.4

Worldwide distribution

Worldwide audience distribution share by country for Dickey's Barbecue Pit
CountryShare
United States92.2%
Canada2.7%
China1.7%

See Dickey's Barbecue Pit audiences in other countries

More Restaurants audiences in United States

Frequently asked questions

How many fans does Dickey's Barbecue Pit have in United States?

Dickey's Barbecue Pit has an estimated audience of 501,605 people in United States, concentrated in Texas and California.

What is the gender split and age of Dickey's Barbecue Pit fans?

42.8% of Dickey's Barbecue Pit fans are female, 57.2% are male, with an average age of 41.6 years.

Which brands do Dickey's Barbecue Pit fans like most?

Dickey's Barbecue Pit fans show strongest brand affinity for Murphy’s Law (38.45×), Saltgrass Steak House (24.24×), and Acquire (109.81×) over the country average.

Where do Dickey's Barbecue Pit fans live in United States?

Dickey's Barbecue Pit fans in United States are most concentrated in Texas (reach 135,733), California (reach 40,684), and Arizona (reach 25,486). These three regions account for the largest share of the active audience.

What other brands do Dickey's Barbecue Pit fans also like?

Beyond Dickey's Barbecue Pit itself, the audience over-indexes on Saltgrass Steak House (24.24×), Acquire (109.81×), L&L Hawaiian Barbecue (31.3×), and Texas Roadhouse (3.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dickey's Barbecue Pit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.