Rascasse Audience Intelligence

Barbecue in the United States Audience in United States

Name: Barbecue in the United States — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Barbecue in the United States in United States — modelled from more than twelve digital signal sources. Barbecue in the United States has an estimated audience of 992,168 people in United States.

#8688among Topic in United States #1324in Food & Beverages

The average Barbecue in the United States fan in United States is 46.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Massachusetts.

Top brand affinities include Dickey's Barbecue Pit, Cracker Barrel Old Country Store, FedEx, with strongest over-indexing on Dickey's Barbecue Pit (28.85× the country average).

Demographically, the Barbecue in the United States audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Convenience Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbecue in the United States fan in United States is more male, around 46.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Dickey's Barbecue Pit.

Category: Food & Beverages · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbecue in the United States profile in United States.

Audience size

992K

in United States

Gender

37.0%♀

63.0% male

Age

46.3

average years

Country rank

#23790

Topic in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Barbecue in the United States fans

37.0% are female, 63.0% are male, average age 46.3.

Fig. 02

Gender split

37.0%

Female

63.0%

Male

Demographic split for Barbecue in the United States audience in United States
Metric	Value
Female	37.0%
Male	63.0%
Average age	46.3
Estimated audience size	992,168

Fig. 03

Age distribution

Age distribution of the Barbecue in the United States audience in United States
Age bracket	Share	%
16-19		5%
20-29		13%
30-39		20%
40-49		27%
50+		35%

Fig. 04

Worldwide distribution

75.6%

of the worldwide Barbecue in the United States audience comes from United States.

Worldwide audience distribution share by country for Barbecue in the United States
Country	Share
United States	75.6%
Germany	3.5%
Canada	2.5%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbecue in the United States audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbecue in the United States fans by region: top regions in United States
#	Region	Reach	×
01	Massachusetts	~60K	3.03×
02	Wyoming	~2K	1.32×
03	Alaska	~3K	1.24×
04	New Hampshire	~5K	1.16×
05	Montana	~3K	1.12×
06	North Dakota	~2K	1.11×
07	Rhode Island	~3K	1.08×
08	Delaware	~3K	1.07×
09	South Dakota	~2K	1.07×
10	Idaho	~5K	1.05×
11	Mississippi	~8K	1.04×
12	Maine	~4K	1.04×
13	Washington, District of Columbia	~3K	1.03×
14	West Virginia	~5K	1.02×
15	Hawaii	~4K	1.02×
16	Arkansas	~8K	1.01×
17	Nevada	~9K	0.99×
18	Nebraska	~5K	0.99×
19	New Mexico	~5K	0.99×
20	Oklahoma	~10K	0.96×
21	Iowa	~8K	0.96×
22	Kansas	~7K	0.96×
23	Utah	~8K	0.95×
24	Louisiana	~10K	0.93×
25	Kentucky	~10K	0.92×
26	Connecticut	~9K	0.92×
27	Oregon	~10K	0.91×
28	Missouri	~10K	0.90×
29	South Carolina	~10K	0.89×
30	Alabama	~10K	0.89×
31	Virginia	~20K	0.88×
32	Maryland	~20K	0.88×
33	Texas	~70K	0.87×
34	Tennessee	~20K	0.87×
35	Indiana	~20K	0.87×
36	Georgia	~30K	0.86×
37	Washington	~20K	0.86×
38	New York	~50K	0.85×
39	Arizona	~20K	0.85×
40	Colorado	~10K	0.85×
41	Wisconsin	~10K	0.85×
42	Minnesota	~10K	0.85×
43	Florida	~60K	0.84×
44	New Jersey	~20K	0.84×
45	California	~90K	0.82×
46	North Carolina	~20K	0.81×
47	Michigan	~20K	0.79×
48	Illinois	~30K	0.76×
49	Ohio	~20K	0.76×
50	Pennsylvania	~20K	0.74×

Affinity by region — Barbecue in the United States, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbecue in the United States audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbecue in the United States audience
#	Interest	Category	×
01	Dickey's Barbecue Pit	Food & Beverages	28.85×
02	Barbecue restaurant	Food & Beverages	15.96×
03	L&L Hawaiian Barbecue	Food & Beverages	13.62×
04	Cracker Barrel Old Country Store	Food & Beverages	7.69×
05	Cleveland Guardians	Sports	5.39×
06	Weather forecasting	Home & Garden	4.43×
07	FedEx	Business & Career	4.19×
08	QVC	Movies & TV	4.13×
09	Renewable energy	Business & Career	3.95×
10	LongHorn Steakhouse	Food & Beverages	3.57×
11	Discount stores	Shopping	3.25×
12	Mortgage loans	Business & Career	3.20×
13	Pizza Hut	Food & Beverages	3.17×
14	Solar energy	Home & Garden	3.00×
15	Subway	Food & Beverages	2.85×
16	Domino's Pizza	Food & Beverages	2.73×
17	McDonald's	Food & Beverages	2.46×
18	Barbecue	Food & Beverages	2.39×
19	Texas Roadhouse	Food & Beverages	2.25×
20	Pinterest	Internet & Social Media	1.93×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbecue in the United States audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Barbecue in the United States audience · What stands out
Trait	Cluster	Score
Convenience Orientation	PREMIUM	2.18×
Indulgence	JOY	1.67×
Patriotism	CONSERVATISM	1.61×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Barbecue in the United States audience · Rather not
Trait	Cluster	Score
Mindfulness	BALANCE	0.74×
Healthy Lifestyle	BALANCE	0.77×
Luxury Orientation	PREMIUM	0.77×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Barbecue in the United States have in United States?

Barbecue in the United States has an estimated audience of 992,168 people in United States, concentrated in California and Texas.

What is the gender split and age of Barbecue in the United States fans?

37.0% of Barbecue in the United States fans are female, 63.0% are male, with an average age of 46.3 years.

Which brands do Barbecue in the United States fans like most?

Barbecue in the United States fans show strongest brand affinity for Dickey's Barbecue Pit (28.85×), Cracker Barrel Old Country Store (7.69×), and FedEx (4.19×) over the country average.

Where do Barbecue in the United States fans live in United States?

Barbecue in the United States fans in United States are most concentrated in California (reach ~90K), Texas (reach ~70K), and Massachusetts (reach ~60K). These three regions account for the largest share of the active audience.

What other brands do Barbecue in the United States fans also like?

Beyond Barbecue in the United States itself, the audience over-indexes on Cracker Barrel Old Country Store (7.69×), FedEx (4.19×), Pizza Hut (3.17×), and Mortgage loans (3.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Barbecue in the United States. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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