Rascasse Audience Intelligence

Barbecue restaurant Audience in United States

A data profile of the people who buy, follow and care about Barbecue restaurant in United States — modelled from more than twelve digital signal sources. Barbecue restaurant has an estimated audience of 1,857,018 people in United States.

#223among Touchpoint in United States#913in Food & Beverages

The average Barbecue restaurant fan in United States is 45.1 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Barbecue, Texas Roadhouse, Dickey's Barbecue Pit, with strongest over-indexing on Barbecue (2.96× the country average).

Demographically, the Barbecue restaurant audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Convenience Orientation, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Barbecue restaurant fan in United States is more male, around 45.1 years old, with strong Convenience Orientation tendencies and a notable affinity for Barbecue.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Barbecue restaurant profile in United States.

Audience size
1.9M
in United States
Gender
43.7%♀
56.3% male
Age
45.1
average years
Country rank
#15098
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Barbecue restaurant fans

43.7% are female, 56.3% are male, average age 45.1.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Barbecue restaurant audience in United States
MetricValue
Female43.7%
Male56.3%
Average age45.1
Estimated audience size1,857,018
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Barbecue restaurant audience in United States
Age bracketShare%
16-197%
20-2916%
30-3920%
40-4926%
50+32%
Fig. 04

Worldwide distribution

45.0%

of the worldwide Barbecue restaurant audience comes from United States.

Worldwide audience distribution share by country for Barbecue restaurant
CountryShare
United States45.0%
Italy15.9%
United Kingdom4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Barbecue restaurant audience in United States is strongest.

Fig. 05

Top regions by affinity

Barbecue restaurant fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~50K2.56×
02Wyoming~5K1.95×
03Ohio~100K1.85×
04Kansas~30K1.83×
05Virginia~80K1.79×
06Texas~300K1.65×
07Oklahoma~30K1.49×
08Tennessee~50K1.42×
09Missouri~40K1.41×
10Alabama~40K1.41×
11South Carolina~40K1.39×
12North Carolina~70K1.32×
13Colorado~40K1.28×
14Arkansas~20K1.26×
15Georgia~70K1.24×
16Mississippi~20K1.16×
17Arizona~40K1.05×
18California~200K1.04×
19Florida~100K1.03×
20Nevada~20K1.01×
21Minnesota~30K0.99×
22Kentucky~20K0.99×
23New Mexico~9K0.98×
24Illinois~60K0.93×
25Iowa~10K0.92×
26Nebraska~8K0.91×
27New Hampshire~7K0.90×
28Michigan~40K0.89×
29Louisiana~20K0.89×
30Wisconsin~20K0.85×
31Montana~4K0.85×
32Maryland~30K0.82×
33New York~80K0.81×
34Utah~10K0.80×
35New Jersey~40K0.79×
36Washington, District of Columbia~4K0.77×
37South Dakota~3K0.76×
38Indiana~30K0.75×
39Alaska~3K0.75×
40North Dakota~3K0.72×
41Connecticut~10K0.71×
42Idaho~6K0.70×
43Hawaii~6K0.70×
44Maine~5K0.70×
45Delaware~4K0.70×
46West Virginia~6K0.69×
47Rhode Island~4K0.69×
48Washington~30K0.68×
49Pennsylvania~40K0.61×
50Massachusetts~20K0.58×
Fig. 06

Affinity by region

Affinity by region — Barbecue restaurant, United States
0.58×1.00×2.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Barbecue restaurant audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Barbecue restaurant audience
#·InterestCategoryAffinity×
01Dickey's Barbecue PitFood & Beverages20.87×
02Outback SteakhouseFood & Beverages4.62×
03WingstopFood & Beverages3.13×
04Texas RoadhouseFood & Beverages3.09×
05BarbecueFood & Beverages2.96×
06Buffalo Wild WingsFood & Beverages2.93×
07In-N-Out BurgerFood & Beverages2.67×
08SubwayFood & Beverages2.66×
09Taco BellFood & Beverages2.64×
10Wendy'sFood & Beverages2.48×
11Chick-fil-AFood & Beverages2.33×
12Sam's ClubShopping2.16×
13U.S. stateTravel & Leisure1.81×
14Comedy moviesMovies & TV1.69×
15FIFA World Cup 2026Sports1.61×
16NFLSports1.61×
17United StatesTravel & Leisure1.56×
18InstagramInternet & Social Media1.55×
19FamilyKids & Family1.55×
20BusinessBusiness & Career1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Barbecue restaurant audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Barbecue restaurant audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.83×
DIY MentalityTHRILL1.70×
Community OrientationOPEN1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Barbecue restaurant audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.98×
SustainabilityBALANCE1.05×
Pet OwnershipJOY1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Barbecue restaurant have in United States?

Barbecue restaurant has an estimated audience of 1,857,018 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Barbecue restaurant fans?

43.7% of Barbecue restaurant fans are female, 56.3% are male, with an average age of 45.1 years.

03

Which brands do Barbecue restaurant fans like most?

Barbecue restaurant fans show strongest brand affinity for Barbecue (2.96×), Texas Roadhouse (3.09×), and Dickey's Barbecue Pit (20.87×) over the country average.

04

Where do Barbecue restaurant fans live in United States?

Barbecue restaurant fans in United States are most concentrated in Texas (reach ~300K), California (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Barbecue restaurant fans also like?

Beyond Barbecue restaurant itself, the audience over-indexes on Texas Roadhouse (3.09×), Dickey's Barbecue Pit (20.87×), Wingstop (3.13×), and FIFA World Cup 2026 (1.61×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Barbecue restaurant audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbecue restaurant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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