Barbecue restaurant Audience in United States

Barbecue restaurant logo

Barbecue restaurant has an estimated audience of 1,857,018 people in United States. 43.7% are female, 56.3% are male, average age 45.1. Top regions: Texas, California, Florida. Top brand affinities: Barbecue, Texas Roadhouse, Wingstop, Taco Bell, Outback Steakhouse.

The average Barbecue restaurant fan in United States is 45.1 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Barbecue, Texas Roadhouse, Wingstop, with strongest over-indexing on Barbecue (2.96× the country average). Demographically, the Barbecue restaurant audience skews more male with an average age of 45.1, and over-indexes on personality traits such as Travelling, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Barbecue restaurant fans

Demographic split for Barbecue restaurant audience in United States
MetricValue
Female43.7%
Male56.3%
Average age45.1
Estimated audience size1,857,018

Audience persona

The typical Barbecue restaurant fan in United States is more male, around 45.1 years old, with strong Travelling tendencies and a notable affinity for Barbecue.

Top regions in United States

Top regions ranked by reach for Barbecue restaurant in United States
RegionReachAffinity
Texas299,7131.88×
California235,5971.15×
Florida145,5311.16×
Virginia97,0942.15×
Ohio92,5771.62×
New York86,8140.84×
Georgia77,3541.35×
North Carolina77,1991.38×
Oregon63,3512.98×
Illinois59,7320.97×
Tennessee53,2031.43×
Missouri46,7661.56×
South Carolina42,3881.52×
Alabama41,1371.59×
Arizona40,0251.06×
Michigan38,4260.79×
Pennsylvania37,2420.6×
New Jersey34,6090.73×
Oklahoma31,4101.52×
Colorado30,4271.04×
Indiana27,9570.82×
Washington27,2930.73×
Maryland22,5950.71×
Louisiana22,4670.94×
Kansas22,4231.53×
Kentucky22,4130.96×
Massachusetts22,3260.61×
Wisconsin21,9270.78×
Arkansas21,0671.38×
Minnesota20,6320.78×
Mississippi16,4111.07×
Nevada16,3220.91×
Utah14,7040.88×
Iowa13,3470.87×
Connecticut12,1330.65×
New Mexico8,5740.92×
Nebraska7,2690.78×
Idaho6,2240.67×
Hawaii5,1970.65×
West Virginia4,7220.55×
New Hampshire4,6840.64×
Maine4,0470.61×
Washington, District of Columbia3,8210.68×
Rhode Island3,7750.64×
Montana3,4500.67×
Delaware3,1520.62×
South Dakota2,2640.53×
Vermont2,2240.68×
Alaska1,6930.43×
Wyoming1,6320.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Barbecue restaurant audience
BrandAffinityCategory
Barbecue2.96×Food & Beverages
Texas Roadhouse3.09×Food & Beverages
Wingstop3.13×Food & Beverages
Taco Bell2.64×Food & Beverages
Outback Steakhouse4.62×Food & Beverages
Subway2.66×Food & Beverages
Instagram1.55×Internet & Social Media
Chick-fil-A2.33×Food & Beverages
Family1.55×Kids & Family
Business1.53×Business & Career
U.S. state1.81×Travel & Leisure
United States1.56×Travel & Leisure
Buffalo Wild Wings2.93×Food & Beverages
YouTube1.51×Movies & TV
Comedy movies1.69×Movies & TV
NFL1.61×Sports
Current events1.58×Arts & Culture
Photography1.55×Arts & Culture
In-N-Out Burger2.67×Food & Beverages
Cooking1.51×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Barbecue restaurant audience
TraitClusterScore
TravellingTHRILL1.72
IndulgenceJOY1.63
Community OrientationOPEN1.55
Risk AppetiteTHRILL1.47
Design AffinityPREMIUM1.47
LGBTQ+ IdentityOPEN1.45

Worldwide distribution

Worldwide audience distribution share by country for Barbecue restaurant
CountryShare
United States45.0%
Italy15.9%
United Kingdom4.0%

See Barbecue restaurant audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Barbecue restaurant have in United States?

Barbecue restaurant has an estimated audience of 1,857,018 people in United States, concentrated in Texas and California.

What is the gender split and age of Barbecue restaurant fans?

43.7% of Barbecue restaurant fans are female, 56.3% are male, with an average age of 45.1 years.

Which brands do Barbecue restaurant fans like most?

Barbecue restaurant fans show strongest brand affinity for Barbecue (2.96×), Texas Roadhouse (3.09×), and Wingstop (3.13×) over the country average.

Where do Barbecue restaurant fans live in United States?

Barbecue restaurant fans in United States are most concentrated in Texas (reach 299,713), California (reach 235,597), and Florida (reach 145,531). These three regions account for the largest share of the active audience.

What other brands do Barbecue restaurant fans also like?

Beyond Barbecue restaurant itself, the audience over-indexes on Texas Roadhouse (3.09×), Wingstop (3.13×), Taco Bell (2.64×), and Outback Steakhouse (4.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Barbecue restaurant. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.