A data profile of the people who buy, follow and care about Murphy’s Law in Germany — modelled from more than twelve digital signal sources. Murphy’s Law has an estimated audience of 504,109 people in Germany.
The average Murphy’s Law fan in Germany is 27.0 years old, balanced, and lives primarily in Bayern.
The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.
Top brand affinities include ClickBank, Jennifer Love Hewitt, Natalie Imbruglia, with strongest over-indexing on ClickBank (64.23× the country average).
Demographically, the Murphy’s Law audience skews balanced with an average age of 27.0, and over-indexes on personality traits such as Convenience Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Murphy’s Law fan in Germany is balanced, around 27.0 years old, with strong Convenience Orientation tendencies and a notable affinity for ClickBank.
The key figures that characterise the Murphy’s Law profile in Germany.
48.5% are female, 51.5% are male, average age 27.0.
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 27.0 |
| Estimated audience size | 504,109 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 49% | |
| 20-29 | 22% | |
| 30-39 | 29% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Murphy’s Law audience comes from Germany.
| Country | Share |
|---|---|
| United States | 50.4% |
| Germany | 14.0% |
| India | 11.7% |
Where the Murphy’s Law audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~200K | 3.71× | |
| 02 | Bayern | ~200K | 3.23× | |
| 03 | Rheinland-Pfalz | ~30K | 1.19× | |
| 04 | Hessen | ~40K | 1.02× | |
| 05 | Berlin | ~20K | 0.91× | |
| 06 | Hamburg | ~10K | 0.90× | |
| 07 | Bremen | ~3K | 0.82× | |
| 08 | Saarland | ~4K | 0.74× | |
| 09 | Schleswig-Holstein | ~10K | 0.69× | |
| 10 | Mecklenburg-Vorpommern | ~6K | 0.67× | |
| 11 | Thüringen | ~8K | 0.65× | |
| 12 | Nordrhein-Westfalen | ~70K | 0.64× | |
| 13 | Brandenburg | ~9K | 0.63× | |
| 14 | Sachsen-Anhalt | ~8K | 0.63× | |
| 15 | Niedersachsen | ~30K | 0.62× | |
| 16 | Sachsen | ~10K | 0.58× |
The strongest cross-interests of the Murphy’s Law audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ClickBank | Shopping | 64.23× | ||
| 02 | Natalie Imbruglia | Fashion & Accessoires | 41.66× | ||
| 03 | Soul food | Music & Radio | 22.80× | ||
| 04 | Jennifer Love Hewitt | Movies & TV | 20.00× | ||
| 05 | Sam Rockwell | Movies & TV | 20.00× | ||
| 06 | James Franco | Movies & TV | 20.00× | ||
| 07 | Lily Allen | Music & Radio | 20.00× | ||
| 08 | Rosario Dawson | Movies & TV | 20.00× | ||
| 09 | Olivia Newton-John | Music & Radio | 20.00× | ||
| 10 | Paul Klee | Arts & Culture | 20.00× | ||
| 11 | Hilary Swank | Movies & TV | 20.00× | ||
| 12 | Sarah Paulson | Movies & TV | 20.00× | ||
| 13 | Plant-based diet | Health | 13.21× | ||
| 14 | Winona Ryder | Movies & TV | 8.63× | ||
| 15 | Gerhard Richter | Arts & Culture | 8.54× | ||
| 16 | High-intensity interval training | Sports | 8.05× | ||
| 17 | Bonnie Tyler | Music & Radio | 6.66× | ||
| 18 | Sex and the City | Movies & TV | 5.72× | ||
| 19 | Canada | Travel & Leisure | 5.21× | ||
| 20 | Hugendubel | Shopping | 3.35× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.92× | |
| Individualism | JOY | 1.84× | |
| Community Orientation | OPEN | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.79× | |
| Need for Security | CONSERVATISM | 0.86× | |
| Family Orientation | CONSERVATISM | 0.90× |
Murphy’s Law has an estimated audience of 504,109 people in Germany, concentrated in Bayern and Baden-Württemberg.
48.5% of Murphy’s Law fans are female, 51.5% are male, with an average age of 27.0 years.
Murphy’s Law fans show strongest brand affinity for ClickBank (64.23×), Jennifer Love Hewitt (20×), and Natalie Imbruglia (41.66×) over the country average.
Murphy’s Law fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~70K). These three regions account for the largest share of the active audience.
Beyond Murphy’s Law itself, the audience over-indexes on Jennifer Love Hewitt (20×), Natalie Imbruglia (41.66×), Sam Rockwell (20×), and Canada (5.21×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Murphy’s Law. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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