Rascasse Audience Intelligence

Roast beef Audience in United States

A data profile of the people who buy, follow and care about Roast beef in United States — modelled from more than twelve digital signal sources. Roast beef has an estimated audience of 2,306,728 people in United States.

#89among Dish in United States#5870among Topic in United States#772in Food & Beverages

The average Roast beef fan in United States is 39.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Jimmy John's, Jersey Mike's Subs, Firehouse Subs, with strongest over-indexing on Jimmy John's (20.91× the country average).

Demographically, the Roast beef audience skews balanced with an average age of 39.7, and over-indexes on personality traits such as Healthy Lifestyle, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Roast beef fan in United States is balanced, around 39.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Jimmy John's.

Category: Food & Beverages · Type: Topic · Subtype: Dish

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Roast beef profile in United States.

Audience size
2.3M
in United States
Gender
47.1%♀
52.9% male
Age
39.7
average years
Country rank
#12705
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Roast beef fans

47.1% are female, 52.9% are male, average age 39.7.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Roast beef audience in United States
MetricValue
Female47.1%
Male52.9%
Average age39.7
Estimated audience size2,306,728
Fig. 03

Age distribution

Ø 39.7
average years
Age distribution of the Roast beef audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3919%
40-4922%
50+21%
Fig. 04

Worldwide distribution

26.1%

of the worldwide Roast beef audience comes from United States.

Worldwide audience distribution share by country for Roast beef
CountryShare
United States26.1%
Italy10.5%
United Kingdom8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Roast beef audience in United States is strongest.

Fig. 05

Top regions by affinity

Roast beef fans by region: top regions in United States
#RegionReachAffinity×
01Massachusetts~100K2.16×
02New Hampshire~20K1.73×
03New York~200K1.28×
04Rhode Island~9K1.21×
05Connecticut~30K1.19×
06New Jersey~70K1.14×
07Hawaii~10K1.14×
08Maine~9K1.14×
09Pennsylvania~80K1.09×
10Mississippi~20K1.09×
11California~300K1.08×
12Florida~200K1.08×
13New Mexico~10K1.08×
14Maryland~40K1.05×
15Texas~200K1.04×
16North Carolina~70K1.04×
17Louisiana~30K1.04×
18Illinois~80K1.03×
19Delaware~6K1.02×
20Georgia~70K1.01×
21Nevada~20K1.00×
22Alabama~30K0.97×
23Vermont~4K0.96×
24Virginia~50K0.95×
25Arizona~40K0.95×
26South Carolina~30K0.95×
27Arkansas~20K0.95×
28Washington, District of Columbia~6K0.94×
29Michigan~60K0.93×
30Nebraska~10K0.93×
31North Dakota~4K0.92×
32South Dakota~5K0.91×
33Alaska~4K0.91×
34Washington~40K0.90×
35Kentucky~30K0.90×
36Iowa~20K0.90×
37West Virginia~10K0.90×
38Tennessee~40K0.89×
39Indiana~40K0.89×
40Kansas~20K0.89×
41Minnesota~30K0.88×
42Ohio~60K0.86×
43Oklahoma~20K0.86×
44Missouri~30K0.85×
45Oregon~20K0.84×
46Utah~20K0.82×
47Montana~5K0.80×
48Idaho~9K0.79×
49Wisconsin~30K0.78×
50Colorado~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Roast beef, United States
0.74×1.00×2.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Roast beef audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Roast beef audience
#·InterestCategoryAffinity×
01Hangout Music FestivalMusic & Radio34.36×
02Schlotzsky'sFood & Beverages24.34×
03QuiznosFood & Beverages22.25×
04Jersey Mike's SubsFood & Beverages21.49×
05Jimmy John'sFood & Beverages20.91×
06Firehouse SubsFood & Beverages18.04×
07Hardee'sFood & Beverages9.45×
08Zaxby'sFood & Beverages7.80×
09Jack in the BoxFood & Beverages7.66×
10Shake ShackFood & Beverages7.50×
11Five GuysFood & Beverages7.00×
12Panera BreadFood & Beverages6.03×
13SubwayFood & Beverages5.20×
14WhataburgerFood & Beverages5.10×
15Arby'sFood & Beverages4.93×
16Taco BellFood & Beverages4.29×
17Wendy'sFood & Beverages4.07×
18DoordashFood & Beverages3.92×
19Popeyes Louisiana KitchenFood & Beverages3.83×
20Burger KingFood & Beverages3.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Roast beef audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Roast beef audience · What stands out
TraitClusterDeviationScore
Healthy LifestyleBALANCE1.28×
IndulgenceJOY1.18×
Urban LifestyleOPEN1.14×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Roast beef audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.78×
Luxury OrientationPREMIUM0.86×
MindfulnessBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Roast beef have in United States?

Roast beef has an estimated audience of 2,306,728 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Roast beef fans?

47.1% of Roast beef fans are female, 52.9% are male, with an average age of 39.7 years.

03

Which brands do Roast beef fans like most?

Roast beef fans show strongest brand affinity for Jimmy John's (20.91×), Jersey Mike's Subs (21.49×), and Firehouse Subs (18.04×) over the country average.

04

Where do Roast beef fans live in United States?

Roast beef fans in United States are most concentrated in California (reach ~300K), Texas (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Roast beef fans also like?

Beyond Roast beef itself, the audience over-indexes on Jersey Mike's Subs (21.49×), Firehouse Subs (18.04×), Schlotzsky's (24.34×), and Subway (5.2×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Roast beef. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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