Hangout Music Festival Audience in United States

Hangout Music Festival logo

Hangout Music Festival has an estimated audience of 879,526 people in United States. 57.3% are female, 42.7% are male, average age 34.4. Top regions: Alabama, Florida, Texas. Top brand affinities: Vickie Guerrero, Home construction, UK garage, Product design, Goop.

The average Hangout Music Festival fan in United States is 34.4 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, Florida, Texas. Top brand affinities include Vickie Guerrero, Home construction, UK garage, with strongest over-indexing on Vickie Guerrero (68.98× the country average). Demographically, the Hangout Music Festival audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Event · Subtype: Music festival

Demographics of Hangout Music Festival fans

Demographic split for Hangout Music Festival audience in United States
MetricValue
Female57.3%
Male42.7%
Average age34.4
Estimated audience size879,526

Audience persona

The typical Hangout Music Festival fan in United States is more female, around 34.4 years old, with strong Sustainability tendencies and a notable affinity for Vickie Guerrero.

Top regions in United States

Top regions ranked by reach for Hangout Music Festival in United States
RegionReachAffinity
Alabama177,21814.42×
Florida88,5131.49×
Texas59,3070.78×
Louisiana58,0515.12×
Georgia42,2401.56×
Tennessee37,7202.14×
California34,1250.35×
Mississippi28,2213.89×
New York16,7900.34×
North Carolina16,3690.62×
Illinois16,2770.56×
Arizona14,6040.81×
Ohio14,4750.53×
Kentucky14,0241.27×
Colorado12,0850.87×
South Carolina11,2520.85×
Indiana10,6430.66×
Missouri10,1520.72×
Pennsylvania10,0370.34×
Arkansas9,6311.33×
Michigan9,5650.42×
Massachusetts9,5380.55×
Virginia8,9850.42×
Oklahoma8,1730.84×
New Jersey5,8560.26×
Wisconsin5,6500.43×
Washington4,9410.28×
Maryland4,7050.31×
Minnesota4,3270.34×
Kansas3,5200.51×
Iowa3,5190.49×
Nevada3,3030.39×
Utah2,4930.32×
Connecticut2,4420.28×
Oregon2,3260.23×
West Virginia2,0790.51×
Nebraska1,7700.4×
Washington, District of Columbia1,5890.6×
New Hampshire1,3560.39×
New Mexico1,2510.28×
Alaska1,2100.64×
Idaho1,1730.27×
Montana1,0300.42×
Delaware1,0290.42×
Rhode Island9420.34×
Maine9410.3×
Hawaii8660.23×
North Dakota6760.37×
South Dakota6690.33×
Wyoming5600.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hangout Music Festival audience
BrandAffinityCategory
Vickie Guerrero68.98×Business & Career
Home construction6.11×Home & Garden
UK garage17.53×Music & Radio
Product design5.2×Business & Career
Goop14.12×Internet & Social Media
Elsword40.26×Games
Governor of Michigan15.35×Politics & Society
JcrOffroad49.29×Shopping
Grinch8.28×Movies & TV
Pro-Ject7×Music & Radio
Wok10.97×Food & Beverages
Hibachi12.97×Food & Beverages
Dog breed1.85×Pets & Animals
Google Home10.11×Technology & Electronics
Vocal harmony6.91×Music & Radio
Isometric exercise13.27×Sports
No Escape (1994 film)16.18×Movies & TV
Ipsos25.96×Business & Career
Cherish (group)13.76×Music & Radio
Gift registry16.11×Kids & Family

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hangout Music Festival audience
TraitClusterScore
SustainabilityBALANCE2.63
Design AffinityPREMIUM1.75
ExtroversionTHRILL1.74
MindfulnessBALANCE1.48
Sports ActivityPOWER1.45
Early Adopter MentalityPOWER1.43

Worldwide distribution

Worldwide audience distribution share by country for Hangout Music Festival
CountryShare
United States95.8%
Japan1.2%
China0.4%

See Hangout Music Festival audiences in other countries

More Music festival audiences in United States

Frequently asked questions

How many fans does Hangout Music Festival have in United States?

Hangout Music Festival has an estimated audience of 879,526 people in United States, concentrated in Alabama and Florida.

What is the gender split and age of Hangout Music Festival fans?

57.3% of Hangout Music Festival fans are female, 42.7% are male, with an average age of 34.4 years.

Which brands do Hangout Music Festival fans like most?

Hangout Music Festival fans show strongest brand affinity for Vickie Guerrero (68.98×), Home construction (6.11×), and UK garage (17.53×) over the country average.

Where do Hangout Music Festival fans live in United States?

Hangout Music Festival fans in United States are most concentrated in Alabama (reach 177,218), Florida (reach 88,513), and Texas (reach 59,307). These three regions account for the largest share of the active audience.

What other brands do Hangout Music Festival fans also like?

Beyond Hangout Music Festival itself, the audience over-indexes on Home construction (6.11×), UK garage (17.53×), Product design (5.2×), and Goop (14.12×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hangout Music Festival. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.