Brangus Audience in United States
Brangus has an estimated audience of 484,900 people in United States. 26.0% are female, 74.0% are male, average age 48.5. Top regions: Texas, Florida, California. Top brand affinities: Capital One, CarGurus, Circle K, Menards, Rural King.
The average Brangus fan in United States is 48.5 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Capital One, CarGurus, Circle K, with strongest over-indexing on Capital One (12.49× the country average). Demographically, the Brangus audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Patriotism, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Brangus fans
| Metric | Value |
|---|---|
| Female | 26.0% |
| Male | 74.0% |
| Average age | 48.5 |
| Estimated audience size | 484,900 |
Audience persona
The typical Brangus fan in United States is more male, around 48.5 years old, with strong Patriotism tendencies and a notable affinity for Capital One.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 111,753 | 2.68× |
| Florida | 38,337 | 1.17× |
| California | 29,706 | 0.56× |
| Arkansas | 28,688 | 7.18× |
| Oklahoma | 14,544 | 2.7× |
| Georgia | 13,588 | 0.91× |
| Tennessee | 12,028 | 1.24× |
| Louisiana | 10,569 | 1.69× |
| North Carolina | 10,327 | 0.71× |
| Alabama | 9,756 | 1.44× |
| Missouri | 9,512 | 1.22× |
| New York | 9,156 | 0.34× |
| Arizona | 8,607 | 0.87× |
| Illinois | 8,598 | 0.53× |
| Ohio | 7,417 | 0.5× |
| Kentucky | 7,199 | 1.18× |
| Mississippi | 6,835 | 1.71× |
| Pennsylvania | 6,377 | 0.39× |
| Indiana | 6,346 | 0.72× |
| Colorado | 6,202 | 0.81× |
| Virginia | 5,868 | 0.5× |
| Kansas | 5,816 | 1.52× |
| Washington | 5,143 | 0.53× |
| Michigan | 4,597 | 0.36× |
| South Carolina | 4,420 | 0.61× |
| Iowa | 4,087 | 1.02× |
| Wisconsin | 3,880 | 0.53× |
| New Jersey | 3,799 | 0.31× |
| Utah | 3,531 | 0.81× |
| Oregon | 3,488 | 0.63× |
| New Mexico | 3,479 | 1.43× |
| Minnesota | 3,466 | 0.5× |
| Maryland | 2,983 | 0.36× |
| Idaho | 2,794 | 1.15× |
| Massachusetts | 2,512 | 0.26× |
| Nevada | 2,486 | 0.53× |
| Nebraska | 2,309 | 0.95× |
| Connecticut | 1,910 | 0.39× |
| West Virginia | 1,799 | 0.8× |
| Montana | 1,280 | 0.95× |
| South Dakota | 1,264 | 1.13× |
| North Dakota | 1,094 | 1.1× |
| Alaska | 979 | 0.94× |
| Hawaii | 938 | 0.45× |
| Delaware | 932 | 0.7× |
| Wyoming | 860 | 1.2× |
| Maine | 845 | 0.49× |
| New Hampshire | 809 | 0.42× |
| Rhode Island | 781 | 0.51× |
| Vermont | 768 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Capital One | 12.49× | Business & Career |
| CarGurus | 16.95× | Cars & Mobility |
| Circle K | 17.54× | Shopping |
| Menards | 11.12× | Home & Garden |
| Rural King | 20.44× | Home & Garden |
| AccuWeather | 12.81× | Home & Garden |
| Google Maps | 7.34× | Internet & Social Media |
| Tractor Supply Company | 10.19× | Shopping |
| Google News | 8.66× | News |
| John Wayne | 22.4× | Movies & TV |
| Clint Eastwood | 12.53× | Movies & TV |
| Aaron Rodgers | 7.96× | Sports |
| Indeed.com | 4.74× | Business & Career |
| Shania Twain | 18.11× | Music & Radio |
| Diane Keaton | 6.87× | Movies & TV |
| Derivative (finance) | 20× | Business & Career |
| Enterprise Rent-A-Car | 6.24× | Cars & Mobility |
| Billy Bob Thornton | 8.68× | Movies & TV |
| Matthew McConaughey | 8.97× | Movies & TV |
| Kia Sportage | 20× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.41 |
| Need for Security | CONSERVATISM | 1.6 |
| DIY Mentality | THRILL | 1.37 |
| Risk Appetite | THRILL | 1.34 |
| Career Orientation | POWER | 1.26 |
| Quality Awareness | PREMIUM | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 47.7% |
| Brazil | 17.1% |
| Mexico | 7.6% |
See Brangus audiences in other countries
More Pets & Animals audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
Frequently asked questions
How many fans does Brangus have in United States?
Brangus has an estimated audience of 484,900 people in United States, concentrated in Texas and Florida.
What is the gender split and age of Brangus fans?
26.0% of Brangus fans are female, 74.0% are male, with an average age of 48.5 years.
Which brands do Brangus fans like most?
Brangus fans show strongest brand affinity for Capital One (12.49×), CarGurus (16.95×), and Circle K (17.54×) over the country average.
Where do Brangus fans live in United States?
Brangus fans in United States are most concentrated in Texas (reach 111,753), Florida (reach 38,337), and California (reach 29,706). These three regions account for the largest share of the active audience.
What other brands do Brangus fans also like?
Beyond Brangus itself, the audience over-indexes on CarGurus (16.95×), Circle K (17.54×), Menards (11.12×), and Rural King (20.44×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Brangus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.