Rascasse Audience Intelligence

Brangus Audience in United States

A data profile of the people who buy, follow and care about Brangus in United States — modelled from more than twelve digital signal sources. Brangus has an estimated audience of 484,900 people in United States.

#11539among Topic in United States#534in Pets & Animals

The average Brangus fan in United States is 48.5 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Menards, Rural King, Tractor Supply Company, with strongest over-indexing on Menards (9.96× the country average).

Demographically, the Brangus audience skews more male with an average age of 48.5, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brangus fan in United States is more male, around 48.5 years old, with strong Patriotism tendencies and a notable affinity for Menards.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brangus profile in United States.

Audience size
485K
in United States
Gender
26.0%♀
74.0% male
Age
48.5
average years
Country rank
#37333
Topic in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brangus fans

26.0% are female, 74.0% are male, average age 48.5.

Fig. 02

Gender split

26.0%
Female
74.0%
Male
Demographic split for Brangus audience in United States
MetricValue
Female26.0%
Male74.0%
Average age48.5
Estimated audience size484,900
Fig. 03

Age distribution

Ø 48.5
average years
Age distribution of the Brangus audience in United States
Age bracketShare%
16-197%
20-2911%
30-3913%
40-4919%
50+50%
Fig. 04

Worldwide distribution

47.4%

of the worldwide Brangus audience comes from United States.

Worldwide audience distribution share by country for Brangus
CountryShare
United States47.4%
Brazil17.0%
Mexico7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brangus audience in United States is strongest.

Fig. 05

Top regions by affinity

Brangus fans by region: top regions in United States
#RegionReachAffinity×
01Arkansas~20K5.80×
02Texas~100K2.55×
03Oklahoma~10K2.40×
04Louisiana~9K1.50×
05Mississippi~6K1.44×
06Kansas~5K1.38×
07Kentucky~8K1.32×
08Alabama~9K1.31×
09Missouri~10K1.28×
10New Mexico~3K1.25×
11North Dakota~1K1.16×
12Florida~40K1.14×
13Idaho~3K1.12×
14South Dakota~1K1.11×
15Nebraska~3K1.08×
16Georgia~20K1.07×
17Tennessee~10K1.04×
18Iowa~4K1.03×
19Montana~1K1.03×
20Alaska~1K0.98×
21Vermont<1K0.97×
22Indiana~8K0.93×
23West Virginia~2K0.93×
24Delaware~1K0.91×
25Utah~4K0.89×
26Rhode Island~1K0.89×
27New Hampshire~2K0.88×
28Maine~2K0.88×
29Hawaii~2K0.87×
30Washington, District of Columbia~1K0.86×
31Arizona~8K0.84×
32Colorado~6K0.83×
33Oregon~5K0.83×
34North Carolina~10K0.82×
35South Carolina~6K0.78×
36Nevada~4K0.77×
37Connecticut~4K0.76×
38Wisconsin~5K0.75×
39Minnesota~5K0.71×
40Washington~7K0.68×
41Maryland~6K0.66×
42Virginia~8K0.65×
43Massachusetts~6K0.64×
44Illinois~10K0.62×
45Ohio~9K0.61×
46Michigan~8K0.60×
47New Jersey~7K0.59×
48Pennsylvania~9K0.57×
49California~30K0.56×
50New York~10K0.46×
Fig. 06

Affinity by region

Affinity by region — Brangus, United States
0.46×1.00×5.80×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brangus audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brangus audience
#·InterestCategoryAffinity×
01Blain's Farm and FleetShopping31.34×
02Mills Fleet FarmShopping31.26×
03Futures exchangeBusiness & Career24.14×
04Derivative (finance)Business & Career20.00×
05Rural KingHome & Garden16.42×
06Goodyear Tire and Rubber CompanyCars & Mobility14.50×
07ExxonMobilCars & Mobility13.08×
08Kentucky DerbySports12.37×
09StihlHome & Garden11.89×
10MenardsHome & Garden9.96×
11FertilizerHome & Garden9.81×
12Wrangler (jeans)Fashion & Accessoires9.49×
13BuickCars & Mobility8.44×
14Tractor Supply CompanyShopping7.60×
15Weather forecastingHome & Garden6.69×
16Lawn mowerHome & Garden6.23×
17Solar energyHome & Garden5.61×
18Renewable energyBusiness & Career5.13×
19FedExBusiness & Career4.69×
20LivestockPets & Animals3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brangus audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brangus audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.99×
Need for SecurityCONSERVATISM1.96×
Convenience OrientationPREMIUM1.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brangus audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.68×
Healthy LifestyleBALANCE0.69×
MindfulnessBALANCE0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brangus have in United States?

Brangus has an estimated audience of 484,900 people in United States, concentrated in Texas and Florida.

02

What is the gender split and age of Brangus fans?

26.0% of Brangus fans are female, 74.0% are male, with an average age of 48.5 years.

03

Which brands do Brangus fans like most?

Brangus fans show strongest brand affinity for Menards (9.96×), Rural King (16.42×), and Tractor Supply Company (7.6×) over the country average.

04

Where do Brangus fans live in United States?

Brangus fans in United States are most concentrated in Texas (reach ~100K), Florida (reach ~40K), and California (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Brangus fans also like?

Beyond Brangus itself, the audience over-indexes on Rural King (16.42×), Tractor Supply Company (7.6×), Derivative (finance) (20×), and Fertilizer (9.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Brangus audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brangus. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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