Rascasse Audience Intelligence

Perdue Farms Target Market in United States

A data profile of the people who buy, follow and care about Perdue Farms in United States — modelled from more than twelve digital signal sources. Perdue Farms has an estimated audience of 630,783 people in United States.

#3283among Brand in United States#1727in Food & Beverages

The average Perdue Farms fan in United States is 46.3 years old, more female, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Georgia, Kentucky.

Top brand affinities include FedEx, QVC, Discount stores, with strongest over-indexing on FedEx (5.87× the country average).

Demographically, the Perdue Farms audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Perdue Farms fan in United States is more female, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for FedEx.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Perdue Farms profile in United States.

Audience size
631K
in United States
Gender
55.2%♀
44.8% male
Age
46.3
average years
Country rank
#31855
Brand in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Perdue Farms

55.2% are female, 44.8% are male, average age 46.3.

Fig. 02

Gender split

55.2%
Female
44.8%
Male
Demographic split for Perdue Farms audience in United States
MetricValue
Female55.2%
Male44.8%
Average age46.3
Estimated audience size630,783
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Perdue Farms audience in United States
Age bracketShare%
16-1910%
20-2911%
30-3915%
40-4923%
50+41%
Fig. 04

Worldwide distribution

92.9%

of the worldwide Perdue Farms audience comes from United States.

Worldwide audience distribution share by country for Perdue Farms
CountryShare
United States92.9%
Canada1.4%
Mexico1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Perdue Farms audience in United States is strongest.

Fig. 05

Top regions by affinity

Perdue Farms customers by region in United States
#RegionReachAffinity×
01Delaware~10K9.73×
02Kentucky~20K4.53×
03North Carolina~50K3.81×
04Iowa~10K3.55×
05Georgia~40K2.81×
06Maryland~20K2.74×
07Virginia~20K2.15×
08Indiana~20K1.95×
09South Carolina~10K1.88×
10Washington, District of Columbia~1K1.01×
11Nebraska~2K0.98×
12Arkansas~3K0.97×
13South Dakota<1K0.97×
14Tennessee~8K0.88×
15Alaska<1K0.88×
16North Dakota<1K0.87×
17Vermont<1K0.87×
18Montana~1K0.85×
19Hawaii~2K0.84×
20Rhode Island~1K0.82×
21Maine~1K0.80×
22New Mexico~2K0.79×
23West Virginia~2K0.78×
24New Hampshire~1K0.78×
25Idaho~2K0.77×
26Mississippi~3K0.74×
27Kansas~3K0.74×
28Nevada~3K0.67×
29Utah~3K0.66×
30Alabama~4K0.65×
31Oklahoma~3K0.65×
32Louisiana~4K0.63×
33Connecticut~3K0.62×
34Oregon~3K0.60×
35Missouri~4K0.59×
36Pennsylvania~9K0.58×
37Wisconsin~4K0.58×
38Minnesota~4K0.57×
39Illinois~8K0.55×
40Colorado~4K0.55×
41Massachusetts~5K0.54×
42New Jersey~6K0.53×
43Washington~4K0.51×
44Arizona~4K0.50×
45Ohio~7K0.49×
46Michigan~5K0.48×
47New York~10K0.47×
48Florida~10K0.41×
49California~20K0.36×
50Texas~10K0.36×
Fig. 06

Affinity by region

Affinity by region — Perdue Farms, United States
0.36×1.00×9.73×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Perdue Farms audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Perdue Farms audience
#·InterestCategoryAffinity×
01Mills Fleet FarmShopping24.97×
02QVCMovies & TV6.94×
03LotteryGames6.31×
04FedExBusiness & Career5.87×
05Weather forecastingHome & Garden5.69×
06Sustainable energyHome & Garden5.03×
07Discount storesShopping4.73×
08Renewable energyBusiness & Career4.32×
09NASDAQBusiness & Career4.12×
10Advance Auto PartsCars & Mobility3.82×
11Pizza HutFood & Beverages3.73×
12SubwayFood & Beverages3.53×
13Vehicle insuranceCars & Mobility3.51×
14Mortgage loansBusiness & Career3.44×
15Domino's PizzaFood & Beverages3.19×
16Shopping mallsShopping3.06×
17McDonald'sFood & Beverages2.93×
18Organic foodFood & Beverages2.78×
19PinterestInternet & Social Media2.48×
20FurnitureHome & Garden1.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Perdue Farms audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Perdue Farms audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM3.01×
Convenience OrientationPREMIUM2.57×
Family OrientationCONSERVATISM2.17×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Perdue Farms audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.64×
Luxury OrientationPREMIUM0.71×
MindfulnessBALANCE0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Perdue Farms's target market in United States?

Perdue Farms's target market in United States covers an estimated 630,783 people, concentrated in North Carolina and Georgia.

02

What is the gender split and age of Perdue Farms customers?

55.2% of the Perdue Farms audience are female, 44.8% are male, with an average age of 46.3 years.

03

Which brands do Perdue Farms fans like most?

Perdue Farms fans show strongest brand affinity for FedEx (5.87×), QVC (6.94×), and Discount stores (4.73×) over the country average.

04

Where do Perdue Farms fans live in United States?

Perdue Farms fans in United States are most concentrated in North Carolina (reach ~50K), Georgia (reach ~40K), and Kentucky (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Perdue Farms fans also like?

Beyond Perdue Farms itself, the audience over-indexes on QVC (6.94×), Discount stores (4.73×), Pizza Hut (3.73×), and Subway (3.53×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Perdue Farms. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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