Escape the room Audience in Germany
Escape the room has an estimated audience of 753,418 people in Germany. 57.0% are female, 43.0% are male, average age 39.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Saw (franchise), Adventure game, ImmoScout24, Resident Evil (film series), It (novel).
The average Escape the room fan in Germany is 39.4 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Saw (franchise), Adventure game, ImmoScout24, with strongest over-indexing on Saw (franchise) (11.01× the country average). Demographically, the Escape the room audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Games · Type: Topic · Subtype: Video game
Demographics of Escape the room fans
| Metric | Value |
|---|---|
| Female | 57.0% |
| Male | 43.0% |
| Average age | 39.4 |
| Estimated audience size | 753,418 |
Audience persona
The typical Escape the room fan in Germany is more female, around 39.4 years old, with strong Family Orientation tendencies and a notable affinity for Saw (franchise).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 181,283 | 1.5× |
| Nordrhein-Westfalen | 151,916 | 0.92× |
| Baden-Württemberg | 113,890 | 1.11× |
| Niedersachsen | 62,654 | 0.86× |
| Hessen | 59,459 | 1.04× |
| Berlin | 50,379 | 1.5× |
| Rheinland-Pfalz | 37,584 | 1× |
| Sachsen | 33,287 | 0.9× |
| Schleswig-Holstein | 31,167 | 1.15× |
| Brandenburg | 24,273 | 1.04× |
| Hamburg | 22,274 | 1.31× |
| Thüringen | 12,600 | 0.66× |
| Sachsen-Anhalt | 11,614 | 0.59× |
| Saarland | 9,268 | 1× |
| Mecklenburg-Vorpommern | 9,186 | 0.64× |
| Bremen | 5,149 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Saw (franchise) | 11.01× | Movies & TV |
| Adventure game | 4.18× | Games |
| ImmoScout24 | 2.53× | Home & Garden |
| Resident Evil (film series) | 8.94× | Movies & TV |
| It (novel) | 9.83× | Literature |
| Halloween Horror Nights | 15.27× | Movies & TV |
| Live action role-playing game | 10.69× | Games |
| Gala | 1.79× | News |
| 28 Days Later | 6.9× | Movies & TV |
| Wrong Turn | 9.44× | Movies & TV |
| Online games | 1.81× | Games |
| Merchandise | 8.84× | Music & Radio |
| CrazyGames | 1.81× | Games |
| Center Parcs | 2.42× | Travel & Leisure |
| The Rookie | 2.16× | Movies & TV |
| World War Z (film) | 8.7× | Movies & TV |
| Let's Dance (German TV series) | 1.65× | Movies & TV |
| Pedro Pascal | 2.85× | Movies & TV |
| Psychological horror | 6.21× | Health |
| Gute Zeiten, schlechte Zeiten | 1.61× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.58 |
| DIY Mentality | THRILL | 1.08 |
| Early Adopter Mentality | POWER | 1.07 |
| Need for Security | CONSERVATISM | 1.04 |
| Pet Ownership | JOY | 1.03 |
| Travelling | THRILL | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.7% |
| United Kingdom | 9.6% |
| France | 7.9% |
See Escape the room audiences in other countries
More Video game audiences in Germany
- Breaking news (10,473,628)
- Motorcycle club (4,627,357)
- World of Warcraft (4,431,017)
- EA Sports FC (4,149,636)
- Beetlejuice (3,967,022)
Frequently asked questions
How many fans does Escape the room have in Germany?
Escape the room has an estimated audience of 753,418 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Escape the room fans?
57.0% of Escape the room fans are female, 43.0% are male, with an average age of 39.4 years.
Which brands do Escape the room fans like most?
Escape the room fans show strongest brand affinity for Saw (franchise) (11.01×), Adventure game (4.18×), and ImmoScout24 (2.53×) over the country average.
Where do Escape the room fans live in Germany?
Escape the room fans in Germany are most concentrated in Bayern (reach 181,283), Nordrhein-Westfalen (reach 151,916), and Baden-Württemberg (reach 113,890). These three regions account for the largest share of the active audience.
What other brands do Escape the room fans also like?
Beyond Escape the room itself, the audience over-indexes on Adventure game (4.18×), ImmoScout24 (2.53×), Resident Evil (film series) (8.94×), and It (novel) (9.83×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Escape the room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.