Rascasse Audience Intelligence

Escape the room Audience in Germany

Name: Escape the room — Germany
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Escape the room in Germany — modelled from more than twelve digital signal sources. Escape the room has an estimated audience of 753,418 people in Germany.

#40among Video game in Germany #3730among Topic in Germany #192in Games

The average Escape the room fan in Germany is 39.4 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Saw (franchise), Adventure game, ImmoScout24, with strongest over-indexing on Saw (franchise) (11.01× the country average).

Demographically, the Escape the room audience skews more female with an average age of 39.4, and over-indexes on personality traits such as Patriotism, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Escape the room fan in Germany is more female, around 39.4 years old, with strong Patriotism tendencies and a notable affinity for Saw (franchise).

Category: Games · Type: Topic · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Escape the room profile in Germany.

Audience size

753K

in Germany

Gender

57.0%♀

43.0% male

Age

39.4

average years

Country rank

#8345

Topic in Germany

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Escape the room fans

57.0% are female, 43.0% are male, average age 39.4.

Fig. 02

Gender split

57.0%

Female

43.0%

Male

Demographic split for Escape the room audience in Germany
Metric	Value
Female	57.0%
Male	43.0%
Average age	39.4
Estimated audience size	753,418

Fig. 03

Age distribution

Age distribution of the Escape the room audience in Germany
Age bracket	Share	%
16-19		13%
20-29		21%
30-39		28%
40-49		24%
50+		13%

Fig. 04

Worldwide distribution

7.3%

of the worldwide Escape the room audience comes from Germany.

Worldwide audience distribution share by country for Escape the room
Country	Share
United States	24.7%
United Kingdom	9.6%
France	7.9%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Escape the room audience in Germany is strongest.

Fig. 05

Top regions by affinity

Escape the room fans by region: top regions in Germany
#	Region	Reach	×
01	Bayern	~200K	1.50×
02	Berlin	~50K	1.39×
03	Hamburg	~20K	1.21×
04	Schleswig-Holstein	~30K	1.20×
05	Baden-Württemberg	~100K	1.09×
06	Saarland	~10K	1.07×
07	Brandenburg	~20K	1.03×
08	Hessen	~60K	1.00×
09	Bremen	~6K	0.97×
10	Rheinland-Pfalz	~40K	0.96×
11	Sachsen	~30K	0.91×
12	Nordrhein-Westfalen	~100K	0.89×
13	Niedersachsen	~60K	0.88×
14	Thüringen	~20K	0.81×
15	Mecklenburg-Vorpommern	~10K	0.78×
16	Sachsen-Anhalt	~20K	0.77×

Affinity by region — Escape the room, Germany

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Escape the room audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Escape the room audience
#	Interest	Category	×
01	Halloween Horror Nights	Movies & TV	15.27×
02	Saw (franchise)	Movies & TV	11.01×
03	Live action role-playing game	Games	10.69×
04	It (novel)	Literature	9.83×
05	Team building	Business & Career	9.46×
06	Wrong Turn	Movies & TV	9.44×
07	Resident Evil (film series)	Movies & TV	8.94×
08	Merchandise	Music & Radio	8.84×
09	World War Z (film)	Movies & TV	8.70×
10	Murder on the Orient Express	Literature	7.61×
11	28 Days Later	Movies & TV	6.90×
12	Psychological horror	Health	6.21×
13	Adventure game	Games	4.18×
14	Finn Wolfhard	Movies & TV	4.04×
15	ImmoScout24	Home & Garden	2.53×
16	Center Parcs	Travel & Leisure	2.42×
17	The Rookie	Movies & TV	2.16×
18	Online games	Games	1.81×
19	CrazyGames	Games	1.81×
20	Gute Zeiten, schlechte Zeiten	Movies & TV	1.61×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Escape the room audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Escape the room audience · What stands out
Trait	Cluster	Score
Patriotism	CONSERVATISM	1.32×
Family Orientation	CONSERVATISM	1.28×
Risk Appetite	THRILL	1.22×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Escape the room audience · Rather not
Trait	Cluster	Score
Luxury Orientation	PREMIUM	0.77×
Design Affinity	PREMIUM	0.88×
Quality Awareness	PREMIUM	0.96×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Escape the room have in Germany?

Escape the room has an estimated audience of 753,418 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.

What is the gender split and age of Escape the room fans?

57.0% of Escape the room fans are female, 43.0% are male, with an average age of 39.4 years.

Which brands do Escape the room fans like most?

Escape the room fans show strongest brand affinity for Saw (franchise) (11.01×), Adventure game (4.18×), and ImmoScout24 (2.53×) over the country average.

Where do Escape the room fans live in Germany?

Escape the room fans in Germany are most concentrated in Bayern (reach ~200K), Nordrhein-Westfalen (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

What other brands do Escape the room fans also like?

Beyond Escape the room itself, the audience over-indexes on Adventure game (4.18×), ImmoScout24 (2.53×), Resident Evil (film series) (8.94×), and It (novel) (9.83×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

See Escape the room audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Escape the room. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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