Halloween Horror Nights Audience in Germany
Halloween Horror Nights has an estimated audience of 270,245 people in Germany. 66.2% are female, 33.8% are male, average age 32.8. Top regions: Baden-Württemberg, Hessen, Nordrhein-Westfalen. Top brand affinities: Harry Potter, Movies, Arts and music, Entertainment, Electronic music.
The average Halloween Horror Nights fan in Germany is 32.8 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Hessen, Nordrhein-Westfalen. Top brand affinities include Harry Potter, Movies, Arts and music, with strongest over-indexing on Harry Potter (2.55× the country average). Demographically, the Halloween Horror Nights audience skews more female with an average age of 32.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series
Demographics of Halloween Horror Nights fans
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 32.8 |
| Estimated audience size | 270,245 |
Audience persona
The typical Halloween Horror Nights fan in Germany is more female, around 32.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 202,684 | 6.24× |
| Hessen | 33,704 | 1.64× |
| Nordrhein-Westfalen | 32,119 | 0.54× |
| Bayern | 28,218 | 0.65× |
| Rheinland-Pfalz | 22,240 | 1.64× |
| Niedersachsen | 14,592 | 0.56× |
| Berlin | 7,087 | 0.59× |
| Sachsen | 4,888 | 0.37× |
| Saarland | 3,564 | 1.07× |
| Schleswig-Holstein | 3,420 | 0.35× |
| Thüringen | 3,298 | 0.48× |
| Hamburg | 3,271 | 0.54× |
| Brandenburg | 2,564 | 0.31× |
| Sachsen-Anhalt | 1,650 | 0.24× |
| Mecklenburg-Vorpommern | 1,494 | 0.29× |
| Bremen | 1,166 | 0.5× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.55× | Movies & TV |
| Movies | 1.99× | Movies & TV |
| Arts and music | 1.74× | Arts & Culture |
| Entertainment | 1.56× | Movies & TV |
| Electronic music | 2.3× | Music & Radio |
| Music | 1.56× | Business & Career |
| Reading | 1.61× | Literature |
| Rock music | 2.14× | Music & Radio |
| Sports | 1.54× | Sports |
| Consumer electronics | 1.57× | Technology & Electronics |
| Outdoor recreation | 1.56× | Sports |
| ImmoScout24 | 2.28× | Home & Garden |
| Live events | 1.61× | Music & Radio |
| Pets | 1.64× | Pets & Animals |
| Lieferando.de | 2.17× | Food & Beverages |
| Games | 1.56× | Games |
| Action movies | 2.32× | Movies & TV |
| UEFA Champions League | 1.87× | Sports |
| Real Madrid C.F. | 2.19× | Sports |
| Bundesliga | 1.63× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 2.24 |
| Extroversion | THRILL | 1.78 |
| Sustainability | BALANCE | 1.72 |
| Travelling | THRILL | 1.68 |
| DIY Mentality | THRILL | 1.56 |
| Mindfulness | BALANCE | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 82.1% |
| Germany | 5.0% |
| Singapore | 1.8% |
See Halloween Horror Nights audiences in other countries
- Halloween Horror Nights — United States
- Halloween Horror Nights — United Kingdom
- Halloween Horror Nights — France
- Halloween Horror Nights — Italy
- Halloween Horror Nights — Spain
- Halloween Horror Nights — Brazil
- Halloween Horror Nights — Japan
- Halloween Horror Nights — South Korea
- Halloween Horror Nights — India
More Movies & TV audiences in Germany
- Harry Potter (28,862,674)
- Tagesschau (23,589,817)
- Euphoria (17,064,080)
- Batman (12,967,592)
- Sportschau (12,473,404)
Frequently asked questions
How many fans does Halloween Horror Nights have in Germany?
Halloween Horror Nights has an estimated audience of 270,245 people in Germany, concentrated in Baden-Württemberg and Hessen.
What is the gender split and age of Halloween Horror Nights fans?
66.2% of Halloween Horror Nights fans are female, 33.8% are male, with an average age of 32.8 years.
Which brands do Halloween Horror Nights fans like most?
Halloween Horror Nights fans show strongest brand affinity for Harry Potter (2.55×), Movies (1.99×), and Arts and music (1.74×) over the country average.
Where do Halloween Horror Nights fans live in Germany?
Halloween Horror Nights fans in Germany are most concentrated in Baden-Württemberg (reach 202,684), Hessen (reach 33,704), and Nordrhein-Westfalen (reach 32,119). These three regions account for the largest share of the active audience.
What other brands do Halloween Horror Nights fans also like?
Beyond Halloween Horror Nights itself, the audience over-indexes on Movies (1.99×), Arts and music (1.74×), Entertainment (1.56×), and Electronic music (2.3×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Halloween Horror Nights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.