Rascasse Audience Intelligence

Halloween Horror Nights Audience in Germany

A data profile of the people who buy, follow and care about Halloween Horror Nights in Germany — modelled from more than twelve digital signal sources. Halloween Horror Nights has an estimated audience of 270,145 people in Germany.

#1168among Movie / TV Show / Series in Germany#3179in Movies & TV

The average Halloween Horror Nights fan in Germany is 32.8 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Hessen.

Top brand affinities include Harry Potter, Movies, Arts and music, with strongest over-indexing on Harry Potter (2.55× the country average).

Demographically, the Halloween Horror Nights audience skews more female with an average age of 32.8, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Halloween Horror Nights fan in Germany is more female, around 32.8 years old, with strong Pet Ownership tendencies and a notable affinity for Harry Potter.

Category: Movies & TV · Type: Movie / TV Show / Series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Halloween Horror Nights profile in Germany.

Audience size
270K
in Germany
Gender
66.2%♀
33.8% male
Age
32.8
average years
Country rank
#18712
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Halloween Horror Nights viewers

66.2% are female, 33.8% are male, average age 32.8.

Fig. 02

Gender split

66.2%
Female
33.8%
Male
Demographic split for Halloween Horror Nights audience in Germany
MetricValue
Female66.2%
Male33.8%
Average age32.8
Estimated audience size270,145
Fig. 03

Age distribution

Ø 32.8
average years
Age distribution of the Halloween Horror Nights audience in Germany
Age bracketShare%
16-1935%
20-2923%
30-3919%
40-4914%
50+9%
Fig. 04

Worldwide distribution

4.9%

of the worldwide Halloween Horror Nights audience comes from Germany.

Worldwide audience distribution share by country for Halloween Horror Nights
CountryShare
United States82.5%
Germany4.9%
Singapore1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Halloween Horror Nights audience in Germany is strongest.

Fig. 05

Top regions by affinity

Halloween Horror Nights fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K6.04×
02Rheinland-Pfalz~20K1.65×
03Hessen~30K1.56×
04Saarland~4K1.09×
05Bremen~2K0.85×
06Mecklenburg-Vorpommern~4K0.76×
07Thüringen~5K0.75×
08Sachsen-Anhalt~5K0.73×
09Hamburg~4K0.69×
10Bayern~30K0.68×
11Brandenburg~6K0.67×
12Berlin~8K0.64×
13Schleswig-Holstein~6K0.63×
14Niedersachsen~20K0.62×
15Sachsen~8K0.59×
16Nordrhein-Westfalen~30K0.57×
Fig. 06

Affinity by region

Affinity by region — Halloween Horror Nights, Germany
0.57×1.00×6.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Halloween Horror Nights audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Halloween Horror Nights audience
#·InterestCategoryAffinity×
01Harry PotterMovies & TV2.55×
02Action moviesMovies & TV2.32×
03Electronic musicMusic & Radio2.30×
04ImmoScout24Home & Garden2.28×
05Lieferando.deFood & Beverages2.17×
06Rock musicMusic & Radio2.14×
07MoviesMovies & TV1.99×
08UEFA Champions LeagueSports1.87×
09Arts and musicArts & Culture1.74×
10PetsPets & Animals1.64×
11BundesligaSports1.63×
12ReadingLiterature1.61×
13Live eventsMusic & Radio1.61×
14Consumer electronicsTechnology & Electronics1.57×
15EntertainmentMovies & TV1.56×
16MusicBusiness & Career1.56×
17Outdoor recreationSports1.56×
18GamesGames1.56×
19SportsSports1.54×
20FC Bayern MunichSports1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Halloween Horror Nights audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Halloween Horror Nights audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.38×
Design AffinityPREMIUM1.34×
Healthy LifestyleBALANCE1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Halloween Horror Nights audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.51×
Community OrientationOPEN0.56×
Quality AwarenessPREMIUM0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Halloween Horror Nights have in Germany?

Halloween Horror Nights has an estimated audience of 270,145 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Halloween Horror Nights viewers?

66.2% of Halloween Horror Nights fans are female, 33.8% are male, with an average age of 32.8 years.

03

Which brands do Halloween Horror Nights fans like most?

Halloween Horror Nights fans show strongest brand affinity for Harry Potter (2.55×), Movies (1.99×), and Arts and music (1.74×) over the country average.

04

Where do Halloween Horror Nights fans live in Germany?

Halloween Horror Nights fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~30K), and Hessen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Halloween Horror Nights fans also like?

Beyond Halloween Horror Nights itself, the audience over-indexes on Movies (1.99×), Arts and music (1.74×), Entertainment (1.56×), and Electronic music (2.3×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in Germany

See Halloween Horror Nights audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Halloween Horror Nights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →