Rascasse Audience Intelligence

Halloween Horror Nights Viewer Demographics in United States

Halloween Horror Nights has an estimated audience of 4.1M people in United States.

#330among movies & series in United States#957in Movies & TV

The average Halloween Horror Nights fan in United States is 33.3 years old, more female, and lives primarily in Florida.

Interest is seasonal: August, September and October account for 82% of the year's searches, December is the quietest month.

Most fans live in Florida, California, Georgia.

Top affinities include Halloween Horror Nights - Hollywood, Halloweentown (film), Avengers (band), with strongest over-indexing on Halloween Horror Nights - Hollywood (34× the country average).

Demographically, the Halloween Horror Nights audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Extroversion, Tradition.

The typical Halloween Horror Nights fan in United States is more female, around 33.3 years old, with strong Extroversion tendencies and a notable affinity for Halloween Horror Nights - Hollywood.

Category: Movies & TV · Type: Movie / TV Show / Series

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
4.1M
in United States
Gender
63.3%♀
36.7% male
Age
33.3
average years
Country rank
#8114
among all objects in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Halloween Horror Nights viewers

63.3% are female, 36.7% are male, average age 33.3.

Fig. 02

Gender split

63.3%
Female
36.7%
Male
Demographic split for Halloween Horror Nights audience in United States
MetricValue
Female63.3%
Male36.7%
Average age33.3
Estimated audience size4.1M
Fig. 03

Age distribution

Ø 33.3
average years
Age distribution of the Halloween Horror Nights audience in United States
Age bracketShare%
16-2437%
25-3423%
35-4418%
45-5414%
55+9%
Fig. 04

Worldwide distribution

78.1%

of the worldwide Halloween Horror Nights audience comes from United States.

Worldwide audience distribution share by country for Halloween Horror Nights
CountryShare
United States78.1%
United Kingdom5.7%
Germany4.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Halloween Horror Nights fans by region: top regions in United States
#RegionReachAffinity×
01Florida~3M15.82×
02California~2.5M5.48×
03Nevada~80K1.97×
04Idaho~30K1.28×
05Georgia~200K1.25×
06Arizona~100K1.08×
07Tennessee~80K0.92×
08South Carolina~60K0.86×
09Alabama~50K0.82×
10Kentucky~40K0.77×
11North Carolina~100K0.76×
12Louisiana~40K0.76×
13Hawaii~10K0.74×
14West Virginia~20K0.73×
15Rhode Island~9K0.71×
16New Mexico~20K0.69×
17New Hampshire~10K0.68×
18Indiana~50K0.67×
19Washington, District of Columbia~6K0.67×
20Mississippi~20K0.65×
21Delaware~8K0.65×
22Alaska~6K0.65×
23Vermont~5K0.64×
24New York~200K0.63×
25Maine~10K0.62×
26Pennsylvania~90K0.60×
27Virginia~60K0.60×
28North Dakota~6K0.60×
29South Dakota~6K0.59×
30New Jersey~70K0.58×
31Colorado~40K0.57×
32Oregon~30K0.57×
33Texas~200K0.56×
34Massachusetts~50K0.56×
35Montana~7K0.56×
36Connecticut~20K0.55×
37Utah~20K0.55×
38Washington~50K0.53×
39Ohio~70K0.52×
40Arkansas~20K0.52×
41Maryland~40K0.51×
42Nebraska~10K0.51×
43Illinois~70K0.48×
44Michigan~60K0.48×
45Oklahoma~20K0.47×
46Kansas~20K0.47×
47Wisconsin~30K0.45×
48Missouri~30K0.44×
49Iowa~20K0.43×
50Minnesota~30K0.38×
Fig. 06

Affinity by region

Affinity by region — Halloween Horror Nights, United States
0.38×1.00×15.82×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Halloween Horror Nights audience vs. the country average
#·InterestCategoryAffinity×
01Halloween Horror Nights - HollywoodEvent34.00×
02Halloweentown (film)Movies & TV24.96×
03Avengers (band)Music & Radio24.83×
04Nightmare (Japanese band)Music & Radio22.06×
05Hellraiser (franchise)Movies & TV21.01×
06Casper (film)Movies & TV18.94×
07The Call (2013 film)Movies & TV18.80×
08MarkiplierGames16.86×
09The Strangers (2012 film)Movies & TV14.59×
10Haunted attraction (simulated)Travel & Leisure14.20×
11Costume partyArts & Culture14.03×
12Legends (comics)Literature12.50×
13The Thing (1982 film)Movies & TV12.34×
14Frankenstein (1931 film)Movies & TV11.20×
15Spirit HalloweenKids & Family9.59×
16Johnny DeppMovies & TV8.00×
17MrBeastInternet & Social Media5.77×
18BeetlejuiceMovies & TV5.64×
19GodzillaMovies & TV5.05×
20Stranger ThingsMovies & TV3.54×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Halloween Horror Nights audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Halloween Horror Nights audience vs. the country average · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.75×
TraditionCONSERVATISM1.43×
CreativityOPEN1.41×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Halloween Horror Nights audience vs. the country average · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.82×
Urban LifestyleOPEN0.99×
Healthy LifestyleBALANCE1.03×
0×1.00× baseline2×
Appendix

Explore more audiences

More Movies & TV audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Halloween Horror Nights over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/halloween-horror-nights-37619” · Methodology