Rascasse Audience Intelligence

At Home Furnishings Audience in United States

A data profile of the people who buy, follow and care about At Home Furnishings in United States — modelled from more than twelve digital signal sources. At Home Furnishings has an estimated audience of 277,379 people in United States.

#13790among Topic in United States#698in Kids & Family

The average At Home Furnishings fan in United States is 36.8 years old, more female, and lives primarily in Alabama.

The audience is concentrated in Alabama, California, Texas.

Top brand affinities include Escape the room, Business software, Chandelier, with strongest over-indexing on Escape the room (63.84× the country average).

Demographically, the At Home Furnishings audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical At Home Furnishings fan in United States is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Escape the room.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the At Home Furnishings profile in United States.

Audience size
277K
in United States
Gender
64.5%♀
35.5% male
Age
36.8
average years
Country rank
#50298
Topic in United States
Fig. 01

Search interest · 12-month trend

+19%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of At Home Furnishings fans

64.5% are female, 35.5% are male, average age 36.8.

Fig. 02

Gender split

64.5%
Female
35.5%
Male
Demographic split for At Home Furnishings audience in United States
MetricValue
Female64.5%
Male35.5%
Average age36.8
Estimated audience size277,379
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the At Home Furnishings audience in United States
Age bracketShare%
16-1922%
20-2924%
30-3922%
40-4921%
50+12%
Fig. 04

Worldwide distribution

18.8%

of the worldwide At Home Furnishings audience comes from United States.

Worldwide audience distribution share by country for At Home Furnishings
CountryShare
Portugal25.8%
United States18.8%
Japan13.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the At Home Furnishings audience in United States is strongest.

Fig. 05

Top regions by affinity

At Home Furnishings fans by region: top regions in United States
#RegionReachAffinity×
01Alabama~100K32.14×
02Rhode Island<1K1.08×
03Idaho~1K1.02×
04Nebraska~1K1.00×
05New Mexico~1K1.00×
06Washington, District of Columbia<1K1.00×
07Mississippi~2K0.99×
08Hawaii~1K0.99×
09Maine<1K0.99×
10Montana<1K0.99×
11Wyoming<1K0.99×
12West Virginia~1K0.98×
13New Hampshire~1K0.98×
14Delaware<1K0.98×
15South Dakota<1K0.98×
16Arkansas~2K0.97×
17Iowa~2K0.95×
18Kansas~2K0.94×
19Oklahoma~3K0.92×
20Utah~2K0.92×
21Louisiana~3K0.91×
22Kentucky~3K0.91×
23Connecticut~3K0.91×
24Nevada~2K0.91×
25Oregon~3K0.89×
26Missouri~4K0.88×
27South Carolina~4K0.88×
28Wisconsin~4K0.88×
29Minnesota~3K0.88×
30Indiana~4K0.87×
31Maryland~4K0.86×
32Colorado~4K0.86×
33Arizona~5K0.85×
34Tennessee~5K0.85×
35Washington~5K0.85×
36Massachusetts~5K0.85×
37Pennsylvania~8K0.84×
38Illinois~8K0.84×
39Michigan~6K0.84×
40Virginia~6K0.84×
41Ohio~7K0.83×
42New Jersey~6K0.83×
43North Carolina~7K0.82×
44New York~10K0.81×
45Florida~10K0.80×
46Georgia~7K0.78×
47California~20K0.70×
48Texas~20K0.69×
49North Dakota0.00×
50Alaska0.00×
Fig. 06

Affinity by region

Affinity by region — At Home Furnishings, United States
0.69×1.00×32.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the At Home Furnishings audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for At Home Furnishings audience
#·InterestCategoryAffinity×
01Escape the roomGames63.84×
02Egypt national football teamSports28.26×
03ProcurementBusiness & Career22.05×
04Business softwareBusiness & Career20.00×
05Roche BoboisHome & Garden20.00×
06Mohamed SalahSports20.00×
07God in IslamPolitics & Society20.00×
08CarrefourShopping20.00×
09VodafoneTechnology & Electronics20.00×
10ChandelierHome & Garden19.89×
11Robert LewandowskiSports18.21×
12Arabic coffeeFood & Beverages16.38×
13Borussia DortmundSports15.10×
14Chest of drawersHome & Garden13.51×
15Ligue 1Sports11.86×
16HandballSports10.66×
17DubaiTravel & Leisure8.59×
18Nordstrom rackFashion & Accessoires4.53×
19IKEAHome & Garden2.96×
20FIFA World CupSports2.63×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the At Home Furnishings audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by At Home Furnishings audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.34×
Quality AwarenessPREMIUM2.30×
Community OrientationOPEN1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by At Home Furnishings audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.65×
Pet OwnershipJOY0.94×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does At Home Furnishings have in United States?

At Home Furnishings has an estimated audience of 277,379 people in United States, concentrated in Alabama and California.

02

What is the gender split and age of At Home Furnishings fans?

64.5% of At Home Furnishings fans are female, 35.5% are male, with an average age of 36.8 years.

03

Which brands do At Home Furnishings fans like most?

At Home Furnishings fans show strongest brand affinity for Escape the room (63.84×), Business software (20×), and Chandelier (19.89×) over the country average.

04

Where do At Home Furnishings fans live in United States?

At Home Furnishings fans in United States are most concentrated in Alabama (reach ~100K), California (reach ~20K), and Texas (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do At Home Furnishings fans also like?

Beyond At Home Furnishings itself, the audience over-indexes on Business software (20×), Chandelier (19.89×), Procurement (22.05×), and Nordstrom rack (4.53×) compared to the United States average.

Appendix

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See At Home Furnishings audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for At Home Furnishings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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