At Home Furnishings Audience in United States

At Home Furnishings logo

At Home Furnishings has an estimated audience of 277,379 people in United States. 64.5% are female, 35.5% are male, average age 36.8. Top regions: Alabama, Texas, California. Top brand affinities: Pro-Ject, Product design, Electrolyte, Hebe, Fairy godmother.

The average At Home Furnishings fan in United States is 36.8 years old, more female, and lives primarily in Alabama. The audience is concentrated in Alabama, Texas, California. Top brand affinities include Pro-Ject, Product design, Electrolyte, with strongest over-indexing on Pro-Ject (9.5× the country average). Demographically, the At Home Furnishings audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 40 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of At Home Furnishings fans

Demographic split for At Home Furnishings audience in United States
MetricValue
Female64.5%
Male35.5%
Average age36.8
Estimated audience size277,379

Audience persona

The typical At Home Furnishings fan in United States is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for At Home Furnishings in United States
RegionReachAffinity
Alabama64,62916.68×
Texas4,9760.21×
California4,1700.14×
Arizona4,0240.71×
Georgia3,4520.4×
Indiana2,9290.58×
Mississippi2,5601.12×
Tennessee2,5230.45×
Virginia2,4730.37×
Louisiana2,4660.69×
New Jersey2,4550.35×
North Carolina2,4210.29×
Ohio2,4110.28×
Michigan2,4000.33×
Arkansas2,2751×
Oklahoma2,2240.72×
Florida2,1900.12×
Kentucky2,1890.63×
South Carolina2,1710.52×
Washington2,0610.37×
Maryland2,0510.43×
Kansas1,9520.89×
Idaho1,9521.4×
Missouri1,8910.42×
Iowa1,8530.81×
Utah1,7980.72×
Wisconsin1,7910.43×
New York1,7210.11×
Pennsylvania1,7170.18×
Nebraska1,7051.23×
Connecticut1,7030.61×
New Mexico1,6961.22×
Nevada1,6910.63×
Rhode Island1,6821.9×
Oregon1,6690.53×
Illinois1,6100.17×
Minnesota1,6000.4×
Massachusetts1,5840.29×
Colorado1,5410.35×
Washington, District of Columbia1,0871.3×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for At Home Furnishings audience
BrandAffinityCategory
Pro-Ject9.5×Music & Radio
Product design3.12×Business & Career
Electrolyte6.99×Health
Hebe8.5×Home & Garden
Fairy godmother9.47×Literature
UK garage6.65×Music & Radio
Jesse Plemons3.69×Movies & TV
Kona Grill11.27×Food & Beverages
Stamp collecting4.56×Home & Garden
JDSU2.88×Business & Career
Hexbug20.38×Kids & Family
Nebraska Cornhuskers football3.14×Sports
Home equity1.69×Home & Garden
Mackenzie Foy5.95×Fashion & Accessoires
La Opinión5.27×News
Jeep Wagoneer4.02×Cars & Mobility
Seoul National University of Education15.21×Business & Career
Iowa Lottery7.05×Games
Yoga Journal11.46×Sports
Laneige3.43×Beauty & Wellness

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by At Home Furnishings audience
TraitClusterScore
Design AffinityPREMIUM2.51
Quality AwarenessPREMIUM2.39
Luxury OrientationPREMIUM1.51
DIY MentalityTHRILL1.2
CreativityOPEN1.15
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for At Home Furnishings
CountryShare
Portugal25.8%
United States18.8%
Japan13.1%

See At Home Furnishings audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does At Home Furnishings have in United States?

At Home Furnishings has an estimated audience of 277,379 people in United States, concentrated in Alabama and Texas.

What is the gender split and age of At Home Furnishings fans?

64.5% of At Home Furnishings fans are female, 35.5% are male, with an average age of 36.8 years.

Which brands do At Home Furnishings fans like most?

At Home Furnishings fans show strongest brand affinity for Pro-Ject (9.5×), Product design (3.12×), and Electrolyte (6.99×) over the country average.

Where do At Home Furnishings fans live in United States?

At Home Furnishings fans in United States are most concentrated in Alabama (reach 64,629), Texas (reach 4,976), and California (reach 4,170). These three regions account for the largest share of the active audience.

What other brands do At Home Furnishings fans also like?

Beyond At Home Furnishings itself, the audience over-indexes on Product design (3.12×), Electrolyte (6.99×), Hebe (8.5×), and Fairy godmother (9.47×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for At Home Furnishings. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.