Rascasse Audience Intelligence

Hotel Bareiss Target Market in Germany

A data profile of the people who buy, follow and care about Hotel Bareiss in Germany — modelled from more than twelve digital signal sources. Hotel Bareiss has an estimated audience of 287,676 people in Germany.

#25among Hotel in Germany#2278among Brand in Germany#1443in Travel & Leisure

The average Hotel Bareiss fan in Germany is 40.0 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Hessen.

Top brand affinities include Black Forest, Fairmont Hotels and Resorts, Holiday Inn, with strongest over-indexing on Black Forest (8.98× the country average).

Demographically, the Hotel Bareiss audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hotel Bareiss fan in Germany is more female, around 40.0 years old, with strong Design Affinity tendencies and a notable affinity for Black Forest.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hotel Bareiss profile in Germany.

Audience size
288K
in Germany
Gender
55.5%♀
44.5% male
Age
40.0
average years
Country rank
#17877
Brand in Germany
Fig. 01

Search interest · 12-month trend

+60%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hotel Bareiss

55.5% are female, 44.5% are male, average age 40.0.

Fig. 02

Gender split

55.5%
Female
44.5%
Male
Demographic split for Hotel Bareiss audience in Germany
MetricValue
Female55.5%
Male44.5%
Average age40.0
Estimated audience size287,676
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Hotel Bareiss audience in Germany
Age bracketShare%
16-1918%
20-2917%
30-3921%
40-4925%
50+19%
Fig. 04

Worldwide distribution

75.7%

of the worldwide Hotel Bareiss audience comes from Germany.

Worldwide audience distribution share by country for Hotel Bareiss
CountryShare
Germany75.7%
Switzerland7.6%
France4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hotel Bareiss audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hotel Bareiss customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K5.50×
02Saarland~7K2.34×
03Rheinland-Pfalz~20K1.96×
04Hessen~30K1.61×
05Nordrhein-Westfalen~40K0.69×
06Bremen~1K0.69×
07Bayern~30K0.64×
08Hamburg~3K0.57×
09Mecklenburg-Vorpommern~3K0.54×
10Sachsen-Anhalt~3K0.53×
11Thüringen~3K0.52×
12Schleswig-Holstein~4K0.50×
13Berlin~5K0.47×
14Brandenburg~4K0.47×
15Niedersachsen~10K0.40×
16Sachsen~5K0.40×
Fig. 06

Affinity by region

Affinity by region — Hotel Bareiss, Germany
0.40×1.00×5.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hotel Bareiss audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hotel Bareiss audience
#·InterestCategoryAffinity×
01Fairmont Hotels and ResortsTravel & Leisure38.34×
02Morocco national football teamSports26.91×
03Suede (band)Music & Radio18.55×
04Holiday InnTravel & Leisure15.00×
05NovotelTravel & Leisure10.80×
06Mila KunisMovies & TV9.55×
07Black ForestTravel & Leisure8.98×
08SantoriniTravel & Leisure5.74×
09EasyJetTravel & Leisure4.40×
10Polo Ralph LaurenFashion & Accessoires3.79×
11Bedroom furnitureHome & Garden3.74×
12SkyscannerTravel & Leisure3.22×
13RyanairTravel & Leisure2.56×
14AirbnbTravel & Leisure2.31×
15TUITravel & Leisure2.21×
16VacationsTravel & Leisure1.76×
17NatureHome & Garden1.75×
18Müller (company)Food & Beverages1.74×
19TagesschauMovies & TV1.57×
20Deutsche BahnCars & Mobility1.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hotel Bareiss audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hotel Bareiss audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.06×
Quality AwarenessPREMIUM1.77×
IndividualismJOY1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hotel Bareiss audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.57×
CreativityOPEN0.78×
DIY MentalityTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hotel Bareiss's target market in Germany?

Hotel Bareiss's target market in Germany covers an estimated 287,676 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.

02

What is the gender split and age of Hotel Bareiss customers?

55.5% of the Hotel Bareiss audience are female, 44.5% are male, with an average age of 40.0 years.

03

Which brands do Hotel Bareiss fans like most?

Hotel Bareiss fans show strongest brand affinity for Black Forest (8.98×), Fairmont Hotels and Resorts (38.34×), and Holiday Inn (15×) over the country average.

04

Where do Hotel Bareiss fans live in Germany?

Hotel Bareiss fans in Germany are most concentrated in Baden-Württemberg (reach ~200K), Nordrhein-Westfalen (reach ~40K), and Hessen (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Hotel Bareiss fans also like?

Beyond Hotel Bareiss itself, the audience over-indexes on Fairmont Hotels and Resorts (38.34×), Holiday Inn (15×), Mila Kunis (9.55×), and Ryanair (2.56×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in Germany

See Hotel Bareiss audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hotel Bareiss. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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