Familotel Audience in Germany
Familotel has an estimated audience of 347,772 people in Germany. 59.0% are female, 41.0% are male, average age 39.7. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Gil Ofarim, Stradivarius, Home Delivery, Nurse education, Esra Erol.
The average Familotel fan in Germany is 39.7 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Gil Ofarim, Stradivarius, Home Delivery, with strongest over-indexing on Gil Ofarim (1.5× the country average). Demographically, the Familotel audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Familotel fans
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 39.7 |
| Estimated audience size | 347,772 |
Audience persona
The typical Familotel fan in Germany is more female, around 39.7 years old, with strong Indulgence tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 111,262 | 1.48× |
| Baden-Württemberg | 88,316 | 1.38× |
| Nordrhein-Westfalen | 86,792 | 0.85× |
| Niedersachsen | 47,811 | 1.05× |
| Hessen | 45,012 | 1.26× |
| Rheinland-Pfalz | 31,056 | 1.33× |
| Sachsen | 23,724 | 1.03× |
| Berlin | 15,109 | 0.72× |
| Brandenburg | 14,361 | 0.99× |
| Thüringen | 13,894 | 1.17× |
| Schleswig-Holstein | 13,160 | 0.78× |
| Sachsen-Anhalt | 10,833 | 0.89× |
| Hamburg | 8,863 | 0.84× |
| Mecklenburg-Vorpommern | 7,237 | 0.81× |
| Saarland | 4,265 | 0.74× |
| Bremen | 2,647 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 1.5× | Music & Radio |
| Stradivarius | 1.55× | Shopping |
| Home Delivery | 2.23× | Food & Beverages |
| Nurse education | 1.65× | Kids & Family |
| Esra Erol | 3.46× | Movies & TV |
| Pantsuit | 4.08× | Fashion & Accessoires |
| Cachorro | 1.9× | Pets & Animals |
| Corfu (regional unit) | 1.7× | Travel & Leisure |
| Glashütte | 2.03× | Travel & Leisure |
| Mülheim | 1.59× | Travel & Leisure |
| Keeper (password manager) | 1.77× | Technology & Electronics |
| Figure painting (hobby) | 1.57× | Arts & Culture |
| Coworking | 1.56× | Business & Career |
| Volvo V60 | 1.73× | Cars & Mobility |
| Isha Yoga | 3.58× | Sports |
| Throne of Glass | 2.02× | Literature |
| Theocracy | 3.55× | Music & Radio |
| Jaguar F-Pace | 2.19× | Cars & Mobility |
| Gender-neutral language | 1.88× | Politics & Society |
| Google Home | 1.94× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.35 |
| Travelling | THRILL | 1.35 |
| Sports Activity | POWER | 1.21 |
| Family Orientation | CONSERVATISM | 1.14 |
| Pet Ownership | JOY | 1.12 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 85.3% |
| Switzerland | 4.2% |
| Austria | 3.1% |
See Familotel audiences in other countries
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- NH Hotels (714,191)
Frequently asked questions
How many fans does Familotel have in Germany?
Familotel has an estimated audience of 347,772 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Familotel fans?
59.0% of Familotel fans are female, 41.0% are male, with an average age of 39.7 years.
Which brands do Familotel fans like most?
Familotel fans show strongest brand affinity for Gil Ofarim (1.5×), Stradivarius (1.55×), and Home Delivery (2.23×) over the country average.
Where do Familotel fans live in Germany?
Familotel fans in Germany are most concentrated in Bayern (reach 111,262), Baden-Württemberg (reach 88,316), and Nordrhein-Westfalen (reach 86,792). These three regions account for the largest share of the active audience.
What other brands do Familotel fans also like?
Beyond Familotel itself, the audience over-indexes on Stradivarius (1.55×), Home Delivery (2.23×), Nurse education (1.65×), and Esra Erol (3.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Familotel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.