Rascasse Audience Intelligence

Hotel Atlantic Kempinski Target Market in Germany

A data profile of the people who buy, follow and care about Hotel Atlantic Kempinski in Germany — modelled from more than twelve digital signal sources. Hotel Atlantic Kempinski has an estimated audience of 585,793 people in Germany.

#8among Hotel in Germany#1354among Brand in Germany#800in Travel & Leisure

The average Hotel Atlantic Kempinski fan in Germany is 45.4 years old, more female, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Nordrhein-Westfalen, Niedersachsen.

Top brand affinities include Nordsee, Alltours, ZDF-Fernsehgarten, with strongest over-indexing on Nordsee (8.53× the country average).

Demographically, the Hotel Atlantic Kempinski audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hotel Atlantic Kempinski fan in Germany is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Nordsee.

Category: Travel & Leisure · Type: Brand · Subtype: Hotel

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hotel Atlantic Kempinski profile in Germany.

Audience size
586K
in Germany
Gender
62.2%♀
37.8% male
Age
45.4
average years
Country rank
#10317
Brand in Germany
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hotel Atlantic Kempinski

62.2% are female, 37.8% are male, average age 45.4.

Fig. 02

Gender split

62.2%
Female
37.8%
Male
Demographic split for Hotel Atlantic Kempinski audience in Germany
MetricValue
Female62.2%
Male37.8%
Average age45.4
Estimated audience size585,793
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the Hotel Atlantic Kempinski audience in Germany
Age bracketShare%
16-192%
20-2915%
30-3924%
40-4933%
50+26%
Fig. 04

Worldwide distribution

98.2%

of the worldwide Hotel Atlantic Kempinski audience comes from Germany.

Worldwide audience distribution share by country for Hotel Atlantic Kempinski
CountryShare
Germany98.2%
United States1.2%
Italy0.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hotel Atlantic Kempinski audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hotel Atlantic Kempinski customers by region in Germany
#RegionReachAffinity×
01Hamburg~100K8.11×
02Berlin~40K1.74×
03Schleswig-Holstein~30K1.68×
04Niedersachsen~50K0.90×
05Bremen~4K0.82×
06Brandenburg~10K0.64×
07Mecklenburg-Vorpommern~6K0.62×
08Nordrhein-Westfalen~60K0.52×
09Saarland~3K0.51×
10Hessen~20K0.49×
11Sachsen-Anhalt~7K0.47×
12Thüringen~6K0.46×
13Rheinland-Pfalz~10K0.44×
14Sachsen~10K0.38×
15Baden-Württemberg~30K0.37×
16Bayern~30K0.35×
Fig. 06

Affinity by region

Affinity by region — Hotel Atlantic Kempinski, Germany
0.35×1.00×8.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hotel Atlantic Kempinski audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hotel Atlantic Kempinski audience
#·InterestCategoryAffinity×
01TefalHome & Garden9.38×
02AlltoursTravel & Leisure9.31×
03NordseeFood & Beverages8.53×
04ZDF-FernsehgartenMovies & TV7.45×
05Mineral waterFood & Beverages6.22×
06Non-alcoholic beverageFood & Beverages5.82×
07Peter MaffayMusic & Radio4.41×
08Udo LindenbergMusic & Radio3.84×
09Sarah ConnorMusic & Radio3.69×
10Aral AGCars & Mobility3.67×
11Florian SilbereisenMusic & Radio3.01×
12Garden centreHome & Garden3.00×
13Hamburger SVSports2.88×
14QVCMovies & TV2.84×
15PostbankBusiness & Career2.80×
16TchiboShopping2.41×
17Helene FischerMusic & Radio2.19×
18DeichmannShopping1.93×
19Deutsche BahnCars & Mobility1.78×
20Obi (store)Shopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hotel Atlantic Kempinski audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hotel Atlantic Kempinski audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.15×
Community OrientationOPEN2.13×
Quality AwarenessPREMIUM2.09×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hotel Atlantic Kempinski audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.64×
Luxury OrientationPREMIUM0.64×
Price SensitivityPREMIUM0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hotel Atlantic Kempinski's target market in Germany?

Hotel Atlantic Kempinski's target market in Germany covers an estimated 585,793 people, concentrated in Hamburg and Nordrhein-Westfalen.

02

What is the gender split and age of Hotel Atlantic Kempinski customers?

62.2% of the Hotel Atlantic Kempinski audience are female, 37.8% are male, with an average age of 45.4 years.

03

Which brands do Hotel Atlantic Kempinski fans like most?

Hotel Atlantic Kempinski fans show strongest brand affinity for Nordsee (8.53×), Alltours (9.31×), and ZDF-Fernsehgarten (7.45×) over the country average.

04

Where do Hotel Atlantic Kempinski fans live in Germany?

Hotel Atlantic Kempinski fans in Germany are most concentrated in Hamburg (reach ~100K), Nordrhein-Westfalen (reach ~60K), and Niedersachsen (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Hotel Atlantic Kempinski fans also like?

Beyond Hotel Atlantic Kempinski itself, the audience over-indexes on Alltours (9.31×), ZDF-Fernsehgarten (7.45×), Aral AG (3.67×), and Postbank (2.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hotel audiences in Germany

See Hotel Atlantic Kempinski audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hotel Atlantic Kempinski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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