Hotel Atlantic Kempinski Audience in Germany
Hotel Atlantic Kempinski has an estimated audience of 270,222 people in Germany. 62.2% are female, 37.8% are male, average age 45.4. Top regions: Nordrhein-Westfalen, Niedersachsen, Hamburg. Top brand affinities: Nordsee, Aral AG, Florian Silbereisen, Obi (store), Alltours.
The average Hotel Atlantic Kempinski fan in Germany is 45.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Hamburg. Top brand affinities include Nordsee, Aral AG, Florian Silbereisen, with strongest over-indexing on Nordsee (6.93× the country average). Demographically, the Hotel Atlantic Kempinski audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Family Orientation, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Brand · Subtype: Hotel
Demographics of Hotel Atlantic Kempinski fans
| Metric | Value |
|---|---|
| Female | 62.2% |
| Male | 37.8% |
| Average age | 45.4 |
| Estimated audience size | 270,222 |
Audience persona
The typical Hotel Atlantic Kempinski fan in Germany is more female, around 45.4 years old, with strong Family Orientation tendencies and a notable affinity for Nordsee.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 83,198 | 0.7× |
| Niedersachsen | 59,922 | 1.14× |
| Hamburg | 56,087 | 4.58× |
| Bayern | 41,104 | 0.47× |
| Schleswig-Holstein | 39,277 | 2.02× |
| Baden-Württemberg | 36,897 | 0.5× |
| Berlin | 30,043 | 1.24× |
| Hessen | 28,969 | 0.7× |
| Rheinland-Pfalz | 14,267 | 0.53× |
| Sachsen | 11,566 | 0.44× |
| Brandenburg | 10,388 | 0.62× |
| Mecklenburg-Vorpommern | 6,639 | 0.64× |
| Sachsen-Anhalt | 6,345 | 0.45× |
| Thüringen | 6,152 | 0.45× |
| Bremen | 5,047 | 1.09× |
| Saarland | 2,875 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Nordsee | 6.93× | Food & Beverages |
| Aral AG | 3.08× | Cars & Mobility |
| Florian Silbereisen | 3.95× | Music & Radio |
| Obi (store) | 2.24× | Shopping |
| Alltours | 8.27× | Travel & Leisure |
| Tchibo | 3.21× | Shopping |
| ZDF-Fernsehgarten | 6.79× | Movies & TV |
| Ernsting's family | 3.66× | Shopping |
| Helene Fischer | 2.75× | Music & Radio |
| QVC | 3.23× | Movies & TV |
| Hamburger SV | 3.18× | Sports |
| Peter Maffay | 4.71× | Music & Radio |
| Schlager music | 2.85× | Music & Radio |
| Legoland | 6.26× | Travel & Leisure |
| Deichmann | 2.29× | Shopping |
| Postbank | 2.43× | Business & Career |
| Rossmann | 2.13× | Shopping |
| Spiegel Online | 1.8× | News |
| Gute Zeiten, schlechte Zeiten | 2.68× | Movies & TV |
| Edeka | 1.82× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 2.4 |
| Community Orientation | OPEN | 1.97 |
| Quality Awareness | PREMIUM | 1.9 |
| Urban Lifestyle | OPEN | 1.67 |
| DIY Mentality | THRILL | 1.42 |
| Indulgence | JOY | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 96.1% |
| United States | 2.7% |
| Italy | 1.1% |
See Hotel Atlantic Kempinski audiences in other countries
- Hotel Atlantic Kempinski — United States
- Hotel Atlantic Kempinski — United Kingdom
- Hotel Atlantic Kempinski — France
- Hotel Atlantic Kempinski — Italy
- Hotel Atlantic Kempinski — Spain
- Hotel Atlantic Kempinski — Brazil
- Hotel Atlantic Kempinski — Japan
- Hotel Atlantic Kempinski — South Korea
- Hotel Atlantic Kempinski — India
More Hotel audiences in Germany
- Center Parcs (4,431,276)
- B&B Hotels (1,202,612)
- Premier Inn (997,830)
- Hotel Bayerischer Hof, Munich (834,675)
- Hilton Hotels & Resorts (709,021)
Frequently asked questions
How many fans does Hotel Atlantic Kempinski have in Germany?
Hotel Atlantic Kempinski has an estimated audience of 270,222 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Hotel Atlantic Kempinski fans?
62.2% of Hotel Atlantic Kempinski fans are female, 37.8% are male, with an average age of 45.4 years.
Which brands do Hotel Atlantic Kempinski fans like most?
Hotel Atlantic Kempinski fans show strongest brand affinity for Nordsee (6.93×), Aral AG (3.08×), and Florian Silbereisen (3.95×) over the country average.
Where do Hotel Atlantic Kempinski fans live in Germany?
Hotel Atlantic Kempinski fans in Germany are most concentrated in Nordrhein-Westfalen (reach 83,198), Niedersachsen (reach 59,922), and Hamburg (reach 56,087). These three regions account for the largest share of the active audience.
What other brands do Hotel Atlantic Kempinski fans also like?
Beyond Hotel Atlantic Kempinski itself, the audience over-indexes on Aral AG (3.08×), Florian Silbereisen (3.95×), Obi (store) (2.24×), and Alltours (8.27×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hotel Atlantic Kempinski. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.