Rascasse Audience Intelligence

Leapfrog Target Market in United States

A data profile of the people who buy, follow and care about Leapfrog in United States — modelled from more than twelve digital signal sources. Leapfrog has an estimated audience of 716,277 people in United States.

#21among Education in United States#3035among Brand in United States#1855in Business & Career

The average Leapfrog fan in United States is 37.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discount Tire, Best Western, Hilton Hotels & Resorts, with strongest over-indexing on Discount Tire (40.59× the country average).

Demographically, the Leapfrog audience skews more female with an average age of 37.8, and over-indexes on personality traits such as Family Orientation, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Leapfrog fan in United States is more female, around 37.8 years old, with strong Family Orientation tendencies and a notable affinity for Discount Tire.

Category: Business & Career · Type: Brand · Subtype: Education

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Leapfrog profile in United States.

Audience size
716K
in United States
Gender
72.7%♀
27.3% male
Age
37.8
average years
Country rank
#29484
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Leapfrog

72.7% are female, 27.3% are male, average age 37.8.

Fig. 02

Gender split

72.7%
Female
27.3%
Male
Demographic split for Leapfrog audience in United States
MetricValue
Female72.7%
Male27.3%
Average age37.8
Estimated audience size716,277
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Leapfrog audience in United States
Age bracketShare%
16-1911%
20-2929%
30-3932%
40-4918%
50+10%
Fig. 04

Worldwide distribution

44.9%

of the worldwide Leapfrog audience comes from United States.

Worldwide audience distribution share by country for Leapfrog
CountryShare
United States44.9%
Italy19.5%
United Kingdom6.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Leapfrog audience in United States is strongest.

Fig. 05

Top regions by affinity

Leapfrog customers by region in United States
#RegionReachAffinity×
01Mississippi~10K1.75×
02Georgia~30K1.28×
03Louisiana~10K1.26×
04Alabama~10K1.24×
05Texas~70K1.18×
06Arkansas~7K1.15×
07North Carolina~20K1.12×
08Pennsylvania~30K1.10×
09Florida~50K1.08×
10Ohio~20K1.08×
11Michigan~20K1.08×
12Tennessee~20K1.07×
13Indiana~10K1.07×
14Wisconsin~10K1.07×
15Oklahoma~8K1.07×
16West Virginia~4K1.07×
17Kentucky~9K1.06×
18Rhode Island~2K1.06×
19Maryland~10K1.05×
20South Carolina~10K1.02×
21New Jersey~20K1.01×
22Virginia~20K1.01×
23Kansas~6K1.01×
24New York~40K1.00×
25Illinois~20K1.00×
26California~80K0.99×
27North Dakota~1K0.99×
28Connecticut~7K0.98×
29Iowa~6K0.97×
30Alaska~1K0.97×
31Missouri~10K0.96×
32Delaware~2K0.95×
33New Hampshire~3K0.94×
34Washington~10K0.93×
35Nevada~6K0.93×
36Nebraska~3K0.92×
37South Dakota~2K0.92×
38Massachusetts~10K0.90×
39Idaho~3K0.88×
40Arizona~10K0.87×
41New Mexico~3K0.86×
42Maine~2K0.86×
43Oregon~7K0.85×
44Utah~5K0.85×
45Montana~2K0.83×
46Minnesota~8K0.82×
47Hawaii~2K0.81×
48Washington, District of Columbia~2K0.81×
49Vermont<1K0.79×
50Colorado~8K0.73×
Fig. 06

Affinity by region

Affinity by region — Leapfrog, United States
0.73×1.00×1.75×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Leapfrog audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Leapfrog audience
#·InterestCategoryAffinity×
01Discount TireShopping40.59×
02PersilHome & Garden40.52×
03Best WesternTravel & Leisure33.37×
04Hilton Hotels & ResortsTravel & Leisure27.30×
05Edible ArrangementsFood & Beverages19.20×
06La Roche-PosayBeauty & Wellness16.38×
07Family carCars & Mobility16.15×
08Alexander McQueen (brand)Fashion & Accessoires14.01×
09Bobbi BrownBeauty & Wellness13.65×
10Nick Jr.Movies & TV12.23×
11The UPS StoreShopping7.85×
12Child developmentBusiness & Career6.81×
13Baby foodKids & Family4.98×
14KitchenwareHome & Garden4.27×
15LinuxTechnology & Electronics4.16×
16Home AppliancesHome & Garden3.19×
17NordstromShopping2.90×
18AutoZoneCars & Mobility2.86×
19WalmartShopping2.18×
20Home improvementHome & Garden2.09×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Leapfrog audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Leapfrog audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM4.32×
Price SensitivityPREMIUM2.07×
IndulgenceJOY2.02×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Leapfrog audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.76×
SustainabilityBALANCE0.87×
IndividualismJOY0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Leapfrog's target market in United States?

Leapfrog's target market in United States covers an estimated 716,277 people, concentrated in California and Texas.

02

What is the gender split and age of Leapfrog customers?

72.7% of the Leapfrog audience are female, 27.3% are male, with an average age of 37.8 years.

03

Which brands do Leapfrog fans like most?

Leapfrog fans show strongest brand affinity for Discount Tire (40.59×), Best Western (33.37×), and Hilton Hotels & Resorts (27.3×) over the country average.

04

Where do Leapfrog fans live in United States?

Leapfrog fans in United States are most concentrated in California (reach ~80K), Texas (reach ~70K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Leapfrog fans also like?

Beyond Leapfrog itself, the audience over-indexes on Best Western (33.37×), Hilton Hotels & Resorts (27.3×), The UPS Store (7.85×), and Family car (16.15×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Education audiences in United States

See Leapfrog audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Leapfrog. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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