Rascasse Audience Intelligence

SAS (software) Target Market in United States

A data profile of the people who buy, follow and care about SAS (software) in United States — modelled from more than twelve digital signal sources. SAS (software) has an estimated audience of 1,046,041 people in United States.

#2332among Brand in United States#725in Technology & Electronics

The average SAS (software) fan in United States is 43.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Smart Communications, Jake Paul, Madhuri Dixit, with strongest over-indexing on Smart Communications (113.13× the country average).

Demographically, the SAS (software) audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical SAS (software) fan in United States is balanced, around 43.0 years old, with strong Convenience Orientation tendencies and a notable affinity for Smart Communications.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the SAS (software) profile in United States.

Audience size
1M
in United States
Gender
47.1%♀
52.9% male
Age
43.0
average years
Country rank
#22972
Brand in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of SAS (software)

47.1% are female, 52.9% are male, average age 43.0.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for SAS (software) audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.0
Estimated audience size1,046,041
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the SAS (software) audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3918%
40-4917%
50+34%
Fig. 04

Worldwide distribution

7.2%

of the worldwide SAS (software) audience comes from United States.

Worldwide audience distribution share by country for SAS (software)
CountryShare
Brazil20.0%
Sweden17.6%
Norway9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the SAS (software) audience in United States is strongest.

Fig. 05

Top regions by affinity

SAS (software) customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~7K2.38×
02Massachusetts~30K1.65×
03North Carolina~50K1.61×
04New Jersey~40K1.49×
05New York~90K1.48×
06Virginia~40K1.47×
07California~200K1.46×
08New Hampshire~6K1.43×
09Vermont~3K1.41×
10Illinois~50K1.37×
11Connecticut~10K1.34×
12Maryland~20K1.30×
13Pennsylvania~40K1.28×
14Rhode Island~4K1.27×
15Maine~5K1.22×
16Georgia~40K1.21×
17Washington~20K1.17×
18Florida~80K1.08×
19Hawaii~5K1.04×
20Delaware~3K1.03×
21Arizona~20K0.99×
22Texas~80K0.95×
23South Carolina~10K0.92×
24Wisconsin~10K0.90×
25Nevada~9K0.87×
26Alaska~2K0.87×
27Oregon~10K0.83×
28Iowa~7K0.82×
29Indiana~20K0.81×
30Kansas~6K0.79×
31Colorado~10K0.78×
32Oklahoma~9K0.78×
33Minnesota~10K0.77×
34Mississippi~7K0.77×
35New Mexico~4K0.76×
36Tennessee~20K0.74×
37Missouri~10K0.74×
38Utah~7K0.74×
39Montana~2K0.74×
40Arkansas~6K0.73×
41Ohio~20K0.72×
42Idaho~4K0.72×
43Louisiana~9K0.71×
44West Virginia~3K0.70×
45Michigan~20K0.69×
46Alabama~10K0.69×
47North Dakota~1K0.68×
48Kentucky~9K0.67×
49Nebraska~3K0.67×
50South Dakota~2K0.67×
Fig. 06

Affinity by region

Affinity by region — SAS (software), United States
0.67×1.00×2.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the SAS (software) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for SAS (software) audience
#·InterestCategoryAffinity×
01Madhuri DixitMovies & TV114.73×
02Smart CommunicationsTechnology & Electronics113.13×
03america de caliSports56.53×
04GumtreeHome & Garden32.86×
05Massive open online courseBusiness & Career30.53×
06Jake PaulInternet & Social Media25.80×
07Atlético NacionalSports20.00×
08Goodyear Tire and Rubber CompanyCars & Mobility17.71×
09International educationBusiness & Career15.55×
10Google PhotosTechnology & Electronics14.62×
11Data scienceBusiness & Career9.18×
12Jennifer Love HewittMovies & TV8.80×
13Speedway LLCFood & Beverages8.55×
14Kristen BellMovies & TV8.26×
15Sustainable energyHome & Garden5.70×
16GameStopGames5.26×
17Renewable energyBusiness & Career4.93×
18Solar energyHome & Garden4.48×
19FedExBusiness & Career3.84×
20Mortgage loansBusiness & Career3.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the SAS (software) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by SAS (software) audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM2.23×
Career OrientationPOWER2.09×
Quality AwarenessPREMIUM1.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by SAS (software) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.60×
ExtroversionTHRILL0.72×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is SAS (software)'s target market in United States?

SAS (software)'s target market in United States covers an estimated 1,046,041 people, concentrated in California and New York.

02

What is the gender split and age of SAS (software) customers?

47.1% of the SAS (software) audience are female, 52.9% are male, with an average age of 43.0 years.

03

Which brands do SAS (software) fans like most?

SAS (software) fans show strongest brand affinity for Smart Communications (113.13×), Jake Paul (25.8×), and Madhuri Dixit (114.73×) over the country average.

04

Where do SAS (software) fans live in United States?

SAS (software) fans in United States are most concentrated in California (reach ~200K), New York (reach ~90K), and Texas (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do SAS (software) fans also like?

Beyond SAS (software) itself, the audience over-indexes on Jake Paul (25.8×), Madhuri Dixit (114.73×), Google Photos (14.62×), and Massive open online course (30.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See SAS (software) audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for SAS (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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