SAS (software) Audience in United States

SAS (software) logo

SAS (software) has an estimated audience of 1,035,909 people in United States. 47.1% are female, 52.9% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: Lulu 黃路梓茵, Wikia, Product design, Cherish (group), Pro-Ject.

The average SAS (software) fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Lulu 黃路梓茵, Wikia, Product design, with strongest over-indexing on Lulu 黃路梓茵 (7.25× the country average). Demographically, the SAS (software) audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of SAS (software) fans

Demographic split for SAS (software) audience in United States
MetricValue
Female47.1%
Male52.9%
Average age43.0
Estimated audience size1,035,909

Audience persona

The typical SAS (software) fan in United States is balanced, around 43.0 years old, with strong Career Orientation tendencies and a notable affinity for Lulu 黃路梓茵.

Top regions in United States

Top regions ranked by reach for SAS (software) in United States
RegionReachAffinity
California166,8531.46×
New York91,6361.58×
Texas86,5260.97×
Florida76,7831.09×
North Carolina53,5151.72×
Illinois48,3691.4×
Pennsylvania42,5931.22×
New Jersey40,8991.55×
Georgia39,8591.25×
Virginia38,7841.54×
Massachusetts36,0551.77×
Washington24,1611.16×
Maryland24,1421.36×
Ohio23,4840.74×
Arizona20,6390.98×
Michigan19,5150.72×
Tennessee15,2720.73×
Indiana15,2150.8×
Connecticut14,6431.41×
Wisconsin13,9840.9×
South Carolina13,9170.89×
Colorado12,9960.8×
Missouri12,8130.77×
Minnesota12,0140.81×
Oregon10,3670.87×
Alabama9,4040.65×
Louisiana8,9630.67×
Nevada8,5010.85×
Oklahoma8,3520.73×
Kentucky8,3050.64×
Washington, District of Columbia8,0442.58×
Iowa6,7390.79×
Utah6,6330.72×
Kansas6,6170.81×
Mississippi5,8820.69×
Arkansas5,7020.67×
New Hampshire5,5141.35×
Hawaii4,5051.01×
Maine4,3871.18×
Rhode Island4,0791.24×
New Mexico3,7260.72×
Idaho3,3440.64×
Nebraska3,2190.62×
West Virginia2,9560.61×
Delaware2,8310.99×
Vermont2,5741.42×
Montana1,9070.66×
Alaska1,5720.71×
South Dakota1,2810.53×
North Dakota1,1340.53×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for SAS (software) audience
BrandAffinityCategory
Lulu 黃路梓茵7.25×Movies & TV
Wikia7.28×Internet & Social Media
Product design3.63×Business & Career
Cherish (group)18.52×Music & Radio
Pro-Ject6.2×Music & Radio
Historic site6.1×Arts & Culture
Algebra18.69×Business & Career
Mangaka5.34×Literature
MK5.19×Music & Radio
UK garage6.53×Music & Radio
Vocal harmony5.09×Music & Radio
Hipster9.93×Politics & Society
Morphine (band)8.35×Music & Radio
Hebe6.64×Home & Garden
Monogram3.33×Home & Garden
Buying and Selling Real Estate6.19×Home & Garden
Jingoism1.7×Politics & Society
Stamp collecting3.72×Home & Garden
Harlow9.07×Travel & Leisure
Governor of Michigan5.48×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by SAS (software) audience
TraitClusterScore
Career OrientationPOWER1.6
Early Adopter MentalityPOWER1.43
Quality AwarenessPREMIUM1.39
Family OrientationCONSERVATISM1.28
LGBTQ+ IdentityOPEN1.26
Need for SecurityCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for SAS (software)
CountryShare
Brazil18.1%
Sweden17.8%
Norway9.7%

See SAS (software) audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does SAS (software) have in United States?

SAS (software) has an estimated audience of 1,035,909 people in United States, concentrated in California and New York.

What is the gender split and age of SAS (software) fans?

47.1% of SAS (software) fans are female, 52.9% are male, with an average age of 43.0 years.

Which brands do SAS (software) fans like most?

SAS (software) fans show strongest brand affinity for Lulu 黃路梓茵 (7.25×), Wikia (7.28×), and Product design (3.63×) over the country average.

Where do SAS (software) fans live in United States?

SAS (software) fans in United States are most concentrated in California (reach 166,853), New York (reach 91,636), and Texas (reach 86,526). These three regions account for the largest share of the active audience.

What other brands do SAS (software) fans also like?

Beyond SAS (software) itself, the audience over-indexes on Wikia (7.28×), Product design (3.63×), Cherish (group) (18.52×), and Pro-Ject (6.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for SAS (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.