William Shatner Audience in Germany
William Shatner has an estimated audience of 879,244 people in Germany. 23.3% are female, 76.7% are male, average age 41.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: The Wild, Zoe Saldana, Patrick Stewart, Cate Blanchett, Leonard Nimoy.
The average William Shatner fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include The Wild, Zoe Saldana, Patrick Stewart, with strongest over-indexing on The Wild (141.08× the country average). Demographically, the William Shatner audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Early Adopter Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of William Shatner fans
| Metric | Value |
|---|---|
| Female | 23.3% |
| Male | 76.7% |
| Average age | 41.1 |
| Estimated audience size | 879,244 |
Audience persona
The typical William Shatner fan in Germany is more male, around 41.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for The Wild.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 193,423 | 1.01× |
| Bayern | 147,034 | 1.04× |
| Baden-Württemberg | 106,093 | 0.88× |
| Niedersachsen | 90,114 | 1.06× |
| Hessen | 66,952 | 1× |
| Berlin | 45,947 | 1.17× |
| Rheinland-Pfalz | 41,842 | 0.95× |
| Sachsen | 40,444 | 0.94× |
| Schleswig-Holstein | 32,973 | 1.04× |
| Brandenburg | 29,461 | 1.08× |
| Thüringen | 22,888 | 1.02× |
| Sachsen-Anhalt | 22,499 | 0.99× |
| Hamburg | 18,598 | 0.94× |
| Mecklenburg-Vorpommern | 15,029 | 0.9× |
| Saarland | 11,639 | 1.08× |
| Bremen | 6,886 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Wild | 141.08× | Movies & TV |
| Zoe Saldana | 22.29× | Movies & TV |
| Patrick Stewart | 45.02× | Movies & TV |
| Cate Blanchett | 28.31× | Movies & TV |
| Leonard Nimoy | 48.87× | Movies & TV |
| Stephen Hawking | 25.41× | Business & Career |
| Winona Ryder | 16.39× | Movies & TV |
| Gene Roddenberry | 75.98× | Movies & TV |
| Joseph Gordon-Levitt | 33.78× | Movies & TV |
| Star Trek: The Original Series | 28.86× | Movies & TV |
| Star Trek (film) | 18.21× | Movies & TV |
| Cillian Murphy | 13.67× | Movies & TV |
| Jason Momoa | 9.67× | Movies & TV |
| George Takei | 42.71× | Movies & TV |
| Christopher Lloyd | 19.39× | Movies & TV |
| Bruce Willis | 6.95× | Movies & TV |
| Stargate | 21.47× | Movies & TV |
| Superman | 4.68× | Movies & TV |
| Jake Gyllenhaal | 13.82× | Movies & TV |
| Obsessed (2009 film) | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.02 |
| Patriotism | CONSERVATISM | 1.75 |
| Individualism | JOY | 1.58 |
| Tradition | CONSERVATISM | 1.27 |
| Need for Security | CONSERVATISM | 1.27 |
| Community Orientation | OPEN | 1.26 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 52.3% |
| United Kingdom | 8.4% |
| Germany | 7.3% |
See William Shatner audiences in other countries
More Actor Actress or TV Star audiences in Germany
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- Christian Ulmen (5,607,065)
- Jenna Ortega (5,358,598)
Frequently asked questions
How many fans does William Shatner have in Germany?
William Shatner has an estimated audience of 879,244 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of William Shatner fans?
23.3% of William Shatner fans are female, 76.7% are male, with an average age of 41.1 years.
Which brands do William Shatner fans like most?
William Shatner fans show strongest brand affinity for The Wild (141.08×), Zoe Saldana (22.29×), and Patrick Stewart (45.02×) over the country average.
Where do William Shatner fans live in Germany?
William Shatner fans in Germany are most concentrated in Nordrhein-Westfalen (reach 193,423), Bayern (reach 147,034), and Baden-Württemberg (reach 106,093). These three regions account for the largest share of the active audience.
What other brands do William Shatner fans also like?
Beyond William Shatner itself, the audience over-indexes on Zoe Saldana (22.29×), Patrick Stewart (45.02×), Cate Blanchett (28.31×), and Leonard Nimoy (48.87×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for William Shatner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.