Rascasse Audience Intelligence

William Shatner Audience in Germany

A data profile of the people who buy, follow and care about William Shatner in Germany — modelled from more than twelve digital signal sources. William Shatner has an estimated audience of 915,674 people in Germany.

#326among Actor Actress or TV Star in Germany#1034among Person in Germany#872in Movies & TV

The average William Shatner fan in Germany is 41.1 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include The Wild, Zoe Saldana, Patrick Stewart, with strongest over-indexing on The Wild (141.08× the country average).

Demographically, the William Shatner audience skews more male with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical William Shatner fan in Germany is more male, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for The Wild.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the William Shatner profile in Germany.

Audience size
916K
in Germany
Gender
23.3%♀
76.7% male
Age
41.1
average years
Country rank
#7042
Person in Germany
Fig. 01

Search interest · 12-month trend

+11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of William Shatner fans

23.3% are female, 76.7% are male, average age 41.1.

Fig. 02

Gender split

23.3%
Female
76.7%
Male
Demographic split for William Shatner audience in Germany
MetricValue
Female23.3%
Male76.7%
Average age41.1
Estimated audience size915,674
Fig. 03

Age distribution

Ø 41.1
average years
Age distribution of the William Shatner audience in Germany
Age bracketShare%
16-1916%
20-2913%
30-3926%
40-4927%
50+19%
Fig. 04

Worldwide distribution

7.5%

of the worldwide William Shatner audience comes from Germany.

Worldwide audience distribution share by country for William Shatner
CountryShare
United States52.6%
United Kingdom8.4%
Germany7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the William Shatner audience in Germany is strongest.

Fig. 05

Top regions by affinity

William Shatner fans by region: top regions in Germany
#RegionReachAffinity×
01Brandenburg~30K1.11×
02Berlin~40K1.10×
03Saarland~10K1.09×
04Niedersachsen~90K1.06×
05Schleswig-Holstein~30K1.06×
06Sachsen-Anhalt~20K1.05×
07Thüringen~20K1.04×
08Nordrhein-Westfalen~200K1.00×
09Rheinland-Pfalz~40K0.98×
10Bayern~100K0.97×
11Mecklenburg-Vorpommern~20K0.97×
12Bremen~7K0.95×
13Hessen~60K0.94×
14Sachsen~40K0.94×
15Hamburg~20K0.90×
16Baden-Württemberg~100K0.84×
Fig. 06

Affinity by region

Affinity by region — William Shatner, Germany
0.84×1.00×1.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the William Shatner audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for William Shatner audience
#·InterestCategoryAffinity×
01The WildMovies & TV141.08×
02Gene RoddenberryMovies & TV75.98×
03Leonard NimoyMovies & TV48.87×
04Patrick StewartMovies & TV45.02×
05George TakeiMovies & TV42.71×
06Star Trek: The Next GenerationMovies & TV37.85×
07Joseph Gordon-LevittMovies & TV33.78×
08Star Trek: The Original SeriesMovies & TV28.86×
09Cate BlanchettMovies & TV28.31×
10Stephen HawkingBusiness & Career25.41×
11Star Trek: PicardMovies & TV24.86×
12Zoe SaldanaMovies & TV22.29×
13StargateMovies & TV21.47×
14Obsessed (2009 film)Movies & TV20.00×
15Christopher LloydMovies & TV19.39×
16Star Trek (film)Movies & TV18.21×
17Winona RyderMovies & TV16.39×
18Cillian MurphyMovies & TV13.67×
19Jason MomoaMovies & TV9.67×
20Bruce WillisMovies & TV6.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the William Shatner audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by William Shatner audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.82×
Need for SecurityCONSERVATISM2.08×
SpiritualityBALANCE1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by William Shatner audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.75×
Price SensitivityPREMIUM0.98×
Family OrientationCONSERVATISM1.01×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does William Shatner have in Germany?

William Shatner has an estimated audience of 915,674 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of William Shatner fans?

23.3% of William Shatner fans are female, 76.7% are male, with an average age of 41.1 years.

03

Which brands do William Shatner fans like most?

William Shatner fans show strongest brand affinity for The Wild (141.08×), Zoe Saldana (22.29×), and Patrick Stewart (45.02×) over the country average.

04

Where do William Shatner fans live in Germany?

William Shatner fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do William Shatner fans also like?

Beyond William Shatner itself, the audience over-indexes on Zoe Saldana (22.29×), Patrick Stewart (45.02×), Leonard Nimoy (48.87×), and Cate Blanchett (28.31×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See William Shatner audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for William Shatner. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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