Star Trek: Picard Audience in Germany
Star Trek: Picard has an estimated audience of 314,914 people in Germany. 37.9% are female, 62.1% are male, average age 39.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Steampunk, Hauptschule, Unique Gifts, Grinch.
The average Star Trek: Picard fan in Germany is 39.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Steampunk, Hauptschule, with strongest over-indexing on Loincloth (15.46× the country average). Demographically, the Star Trek: Picard audience skews more male with an average age of 39.1, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series
Demographics of Star Trek: Picard fans
| Metric | Value |
|---|---|
| Female | 37.9% |
| Male | 62.1% |
| Average age | 39.1 |
| Estimated audience size | 314,914 |
Audience persona
The typical Star Trek: Picard fan in Germany is more male, around 39.1 years old, with strong Patriotism tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,340 | 0.97× |
| Bayern | 44,700 | 0.87× |
| Baden-Württemberg | 34,425 | 0.79× |
| Niedersachsen | 31,746 | 1.03× |
| Hessen | 21,892 | 0.9× |
| Sachsen | 17,908 | 1.15× |
| Berlin | 15,651 | 1.1× |
| Rheinland-Pfalz | 15,489 | 0.97× |
| Brandenburg | 12,022 | 1.22× |
| Schleswig-Holstein | 11,764 | 1.03× |
| Sachsen-Anhalt | 10,248 | 1.24× |
| Thüringen | 9,150 | 1.13× |
| Hamburg | 6,126 | 0.85× |
| Mecklenburg-Vorpommern | 5,857 | 0.96× |
| Saarland | 3,571 | 0.91× |
| Bremen | 2,421 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 15.46× | Fashion & Accessoires |
| Steampunk | 10.57× | Fashion & Accessoires |
| Hauptschule | 14.28× | Kids & Family |
| Unique Gifts | 2.1× | Shopping |
| Grinch | 3.75× | Movies & TV |
| Corona (band) | 3.56× | Music & Radio |
| Personalised Gifts | 2.64× | Home & Garden |
| Haberler | 1.78× | News |
| Google Home | 7.59× | Technology & Electronics |
| Mustard seed | 12.5× | Food & Beverages |
| Stradivarius | 1.84× | Shopping |
| Birthday Gifts | 1.92× | Kids & Family |
| Gran Torino | 5.4× | Movies & TV |
| Grace Slick | 10.18× | Music & Radio |
| Israel | 2.09× | Travel & Leisure |
| Figure painting (hobby) | 4.33× | Arts & Culture |
| KLIX (AM) | 2.66× | Music & Radio |
| Marek Hamsik. | 23.67× | Sports |
| Škoda Kodiaq | 1.86× | Cars & Mobility |
| Pleural effusion | 3.16× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.97 |
| Early Adopter Mentality | POWER | 1.48 |
| Need for Security | CONSERVATISM | 1.48 |
| Tradition | CONSERVATISM | 1.15 |
| Individualism | JOY | 1.12 |
| Convenience Orientation | PREMIUM | 1.11 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.6% |
| Germany | 15.3% |
| United Kingdom | 9.3% |
See Star Trek: Picard audiences in other countries
More TV series audiences in Germany
- Euphoria (17,064,080)
- Natural World (14,669,113)
- Game of Thrones (10,121,751)
- Superman (10,006,308)
- Friends (9,772,934)
Frequently asked questions
How many fans does Star Trek: Picard have in Germany?
Star Trek: Picard has an estimated audience of 314,914 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Star Trek: Picard fans?
37.9% of Star Trek: Picard fans are female, 62.1% are male, with an average age of 39.1 years.
Which brands do Star Trek: Picard fans like most?
Star Trek: Picard fans show strongest brand affinity for Loincloth (15.46×), Steampunk (10.57×), and Hauptschule (14.28×) over the country average.
Where do Star Trek: Picard fans live in Germany?
Star Trek: Picard fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,340), Bayern (reach 44,700), and Baden-Württemberg (reach 34,425). These three regions account for the largest share of the active audience.
What other brands do Star Trek: Picard fans also like?
Beyond Star Trek: Picard itself, the audience over-indexes on Steampunk (10.57×), Hauptschule (14.28×), Unique Gifts (2.1×), and Grinch (3.75×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Star Trek: Picard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.