Rascasse Audience Intelligence

Star Trek: Picard Audience in Germany

A data profile of the people who buy, follow and care about Star Trek: Picard in Germany — modelled from more than twelve digital signal sources. Star Trek: Picard has an estimated audience of 347,137 people in Germany.

#274among TV series in Germany#911among Movie / TV Show / Series in Germany#2571in Movies & TV

The average Star Trek: Picard fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Star Trek, William Shatner, Oblivion (2013 film), with strongest over-indexing on Star Trek (25.28× the country average).

Demographically, the Star Trek: Picard audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Star Trek: Picard fan in Germany is more male, around 39.6 years old, with strong Patriotism tendencies and a notable affinity for Star Trek.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Trek: Picard profile in Germany.

Audience size
347K
in Germany
Gender
34.8%♀
65.2% male
Age
39.6
average years
Country rank
#15615
Movie / TV Show / Series in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Star Trek: Picard viewers

34.8% are female, 65.2% are male, average age 39.6.

Fig. 02

Gender split

34.8%
Female
65.2%
Male
Demographic split for Star Trek: Picard audience in Germany
MetricValue
Female34.8%
Male65.2%
Average age39.6
Estimated audience size347,137
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Star Trek: Picard audience in Germany
Age bracketShare%
16-1918%
20-2916%
30-3924%
40-4924%
50+17%
Fig. 04

Worldwide distribution

14.9%

of the worldwide Star Trek: Picard audience comes from Germany.

Worldwide audience distribution share by country for Star Trek: Picard
CountryShare
United States30.8%
Germany14.9%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Trek: Picard audience in Germany is strongest.

Fig. 05

Top regions by affinity

Star Trek: Picard fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen-Anhalt~10K1.13×
02Sachsen~20K1.12×
03Thüringen~9K1.11×
04Brandenburg~10K1.10×
05Berlin~20K1.08×
06Schleswig-Holstein~10K1.01×
07Saarland~4K1.01×
08Niedersachsen~30K1.00×
09Mecklenburg-Vorpommern~6K1.00×
10Nordrhein-Westfalen~70K0.99×
11Rheinland-Pfalz~20K0.99×
12Hamburg~7K0.97×
13Bremen~3K0.93×
14Hessen~20K0.88×
15Bayern~40K0.84×
16Baden-Württemberg~40K0.82×
Fig. 06

Affinity by region

Affinity by region — Star Trek: Picard, Germany
0.82×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Trek: Picard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Trek: Picard audience
#·InterestCategoryAffinity×
01The A-TeamMovies & TV39.04×
02Chris PineMovies & TV32.80×
03Star TrekMovies & TV25.28×
04William ShatnerMovies & TV24.86×
05StargateMovies & TV18.88×
06Oblivion (2013 film)Movies & TV16.55×
07Yvonne StrahovskiMovies & TV16.32×
08Kristen BellMovies & TV15.72×
09Bella ItaliaFood & Beverages15.43×
10New AmsterdamMovies & TV15.37×
11The Beach (film)Movies & TV14.04×
12Brie LarsonMovies & TV13.83×
13Jon BernthalMovies & TV12.70×
14Tom WellingMovies & TV10.97×
15Person of Interest (TV series)Movies & TV9.68×
16Mila KunisMovies & TV9.33×
17Jason MomoaMovies & TV7.61×
18Henry CavillMovies & TV7.39×
19Robert RedfordMovies & TV6.30×
20TagesschauMovies & TV2.17×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Trek: Picard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Trek: Picard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.11×
Need for SecurityCONSERVATISM1.97×
Early Adopter MentalityPOWER1.62×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Trek: Picard audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.71×
Sports ActivityPOWER0.72×
Healthy LifestyleBALANCE0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Trek: Picard have in Germany?

Star Trek: Picard has an estimated audience of 347,137 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Star Trek: Picard viewers?

34.8% of Star Trek: Picard fans are female, 65.2% are male, with an average age of 39.6 years.

03

Which brands do Star Trek: Picard fans like most?

Star Trek: Picard fans show strongest brand affinity for Star Trek (25.28×), William Shatner (24.86×), and Oblivion (2013 film) (16.55×) over the country average.

04

Where do Star Trek: Picard fans live in Germany?

Star Trek: Picard fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Star Trek: Picard fans also like?

Beyond Star Trek: Picard itself, the audience over-indexes on William Shatner (24.86×), Oblivion (2013 film) (16.55×), Chris Pine (32.8×), and The A-Team (39.04×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More TV series audiences in Germany

See Star Trek: Picard audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Star Trek: Picard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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