Rascasse Audience Intelligence

Star Trek: Picard Audience in United States

A data profile of the people who buy, follow and care about Star Trek: Picard in United States — modelled from more than twelve digital signal sources. Star Trek: Picard has an estimated audience of 716,547 people in United States.

#567among TV series in United States#2476among Movie / TV Show / Series in United States#5477in Movies & TV

The average Star Trek: Picard fan in United States is 40.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Star Trek, Superman, Winona Ryder, with strongest over-indexing on Star Trek (13.18× the country average).

Demographically, the Star Trek: Picard audience skews more male with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Star Trek: Picard fan in United States is more male, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Star Trek.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Star Trek: Picard profile in United States.

Audience size
717K
in United States
Gender
38.4%♀
61.6% male
Age
40.4
average years
Country rank
#29481
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Star Trek: Picard viewers

38.4% are female, 61.6% are male, average age 40.4.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Star Trek: Picard audience in United States
MetricValue
Female38.4%
Male61.6%
Average age40.4
Estimated audience size716,547
Fig. 03

Age distribution

Ø 40.4
average years
Age distribution of the Star Trek: Picard audience in United States
Age bracketShare%
16-1919%
20-2916%
30-3919%
40-4923%
50+23%
Fig. 04

Worldwide distribution

30.8%

of the worldwide Star Trek: Picard audience comes from United States.

Worldwide audience distribution share by country for Star Trek: Picard
CountryShare
United States30.8%
Germany14.9%
United Kingdom9.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Star Trek: Picard audience in United States is strongest.

Fig. 05

Top regions by affinity

Star Trek: Picard fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~2K1.87×
02Oregon~10K1.40×
03Washington~20K1.29×
04Maine~3K1.21×
05Utah~6K1.18×
06Oklahoma~8K1.14×
07Idaho~3K1.11×
08Colorado~10K1.10×
09New Hampshire~3K1.09×
10Vermont~1K1.09×
11Minnesota~9K1.08×
12Kansas~5K1.08×
13Montana~2K1.08×
14Missouri~10K1.06×
15West Virginia~3K1.06×
16Massachusetts~10K1.03×
17Wisconsin~9K1.03×
18Arkansas~5K1.01×
19Iowa~5K1.01×
20Nebraska~3K1.00×
21South Dakota~1K1.00×
22Michigan~20K0.99×
23Arizona~10K0.99×
24New Mexico~3K0.99×
25Kentucky~7K0.98×
26Tennessee~10K0.97×
27Indiana~10K0.97×
28Rhode Island~2K0.97×
29Virginia~10K0.96×
30Ohio~20K0.95×
31North Dakota~1K0.95×
32Nevada~5K0.92×
33Pennsylvania~20K0.91×
34Maryland~10K0.91×
35Connecticut~6K0.91×
36Delaware~2K0.91×
37Alabama~8K0.88×
38Hawaii~2K0.86×
39North Carolina~20K0.85×
40Washington, District of Columbia~2K0.85×
41Illinois~20K0.84×
42South Carolina~8K0.83×
43Louisiana~7K0.83×
44California~50K0.82×
45New York~30K0.82×
46Mississippi~4K0.81×
47Georgia~10K0.78×
48Texas~40K0.77×
49Florida~30K0.77×
50New Jersey~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Star Trek: Picard, United States
0.74×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Star Trek: Picard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Star Trek: Picard audience
#·InterestCategoryAffinity×
01Star TrekMovies & TV13.18×
02Ready Player OneMovies & TV8.58×
03Molly RingwaldMovies & TV7.32×
04Miles TellerMovies & TV7.11×
05Jennifer Love HewittMovies & TV6.79×
06Winona RyderMovies & TV6.43×
07Mission: ImpossibleMovies & TV4.78×
08David HarbourMovies & TV4.55×
09PoliticoPolitics & Society4.00×
10Rotten TomatoesMovies & TV3.78×
11Twin PeaksMovies & TV3.14×
12BeetlejuiceMovies & TV2.99×
13Diane KeatonMovies & TV2.43×
14Game of ThronesMovies & TV2.25×
15Scooby-DooMovies & TV2.19×
16SupermanMovies & TV2.18×
17RedditInternet & Social Media1.92×
18SubwayFood & Beverages1.61×
19PodcastMusic & Radio1.54×
20Science fiction moviesMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Star Trek: Picard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Star Trek: Picard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.86×
IndividualismJOY1.60×
Early Adopter MentalityPOWER1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Star Trek: Picard audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.77×
Family OrientationCONSERVATISM0.78×
Healthy LifestyleBALANCE0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Star Trek: Picard have in United States?

Star Trek: Picard has an estimated audience of 716,547 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Star Trek: Picard viewers?

38.4% of Star Trek: Picard fans are female, 61.6% are male, with an average age of 40.4 years.

03

Which brands do Star Trek: Picard fans like most?

Star Trek: Picard fans show strongest brand affinity for Star Trek (13.18×), Superman (2.18×), and Winona Ryder (6.43×) over the country average.

04

Where do Star Trek: Picard fans live in United States?

Star Trek: Picard fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Star Trek: Picard fans also like?

Beyond Star Trek: Picard itself, the audience over-indexes on Superman (2.18×), Winona Ryder (6.43×), Jennifer Love Hewitt (6.79×), and Beetlejuice (2.99×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Star Trek: Picard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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