Star Trek: Picard Audience in United States

Star Trek: Picard logo

Star Trek: Picard has an estimated audience of 608,708 people in United States. 37.4% are female, 62.6% are male, average age 40.5. Top regions: California, Texas, Florida. Top brand affinities: Israel, Urban Outfitters, Elsword, Jezebel (film), Home staging.

The average Star Trek: Picard fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Urban Outfitters, Elsword, with strongest over-indexing on Israel (2.3× the country average). Demographically, the Star Trek: Picard audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Patriotism, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Star Trek: Picard fans

Demographic split for Star Trek: Picard audience in United States
MetricValue
Female37.4%
Male62.6%
Average age40.5
Estimated audience size608,708

Audience persona

The typical Star Trek: Picard fan in United States is more male, around 40.5 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Star Trek: Picard in United States
RegionReachAffinity
California63,0580.94×
Texas44,0030.84×
Florida32,7210.79×
New York29,8210.88×
Pennsylvania19,7260.96×
Illinois19,0780.94×
Ohio19,0401.02×
Michigan16,8211.06×
North Carolina15,8500.87×
Washington15,7731.29×
Georgia15,0570.8×
Virginia14,6310.99×
Arizona12,6631.02×
New Jersey12,0160.78×
Tennessee11,7100.96×
Massachusetts11,4680.96×
Indiana11,1751×
Colorado10,4061.08×
Missouri10,3361.05×
Wisconsin9,7671.07×
Maryland9,6800.92×
Oregon9,5531.37×
Minnesota9,4411.08×
South Carolina7,9970.87×
Oklahoma7,8811.17×
Kentucky7,7561.02×
Alabama7,5310.89×
Louisiana6,6150.84×
Utah6,1021.12×
Connecticut5,8420.96×
Iowa5,5721.11×
Nevada5,5000.93×
Arkansas4,9060.98×
Kansas4,7350.99×
Mississippi3,8630.77×
Idaho3,4901.14×
New Mexico3,1281.02×
Nebraska3,0691.01×
Alaska2,8292.17×
Maine2,8181.29×
West Virginia2,7400.97×
New Hampshire2,4331.01×
Hawaii2,2510.86×
Montana1,7671.05×
Rhode Island1,6540.85×
Washington, District of Columbia1,4580.8×
Delaware1,2620.75×
Vermont1,1831.11×
South Dakota1,1160.79×
North Dakota1,1060.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Star Trek: Picard audience
BrandAffinityCategory
Israel2.3×Travel & Leisure
Urban Outfitters1.98×Shopping
Elsword13.22×Games
Jezebel (film)5.23×Movies & TV
Home staging3.98×Home & Garden
Google Photos1.88×Technology & Electronics
Personalised Gifts3.29×Home & Garden
Grinch2.93×Movies & TV
Pendleton, Oregon11.1×Travel & Leisure
Goop3.73×Internet & Social Media
Vocal harmony3.1×Music & Radio
Wok4.27×Food & Beverages
Wikia2.16×Internet & Social Media
Winemaking2.56×Food & Beverages
Captain America (1990 film)2.39×Movies & TV
Kendra Scott1.51×Fashion & Accessoires
Hebe3.32×Home & Garden
The Nice Guys4.09×Movies & TV
Nebraska Cornhuskers football1.81×Sports
Jeep Grand Cherokee (WJ)3.13×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Star Trek: Picard audience
TraitClusterScore
PatriotismCONSERVATISM1.45
Early Adopter MentalityPOWER1.31
IndividualismJOY1.28
ExtroversionTHRILL1.23
Risk AppetiteTHRILL1.19
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Star Trek: Picard
CountryShare
United States29.6%
Germany15.3%
United Kingdom9.3%

See Star Trek: Picard audiences in other countries

More TV series audiences in United States

Frequently asked questions

How many fans does Star Trek: Picard have in United States?

Star Trek: Picard has an estimated audience of 608,708 people in United States, concentrated in California and Texas.

What is the gender split and age of Star Trek: Picard fans?

37.4% of Star Trek: Picard fans are female, 62.6% are male, with an average age of 40.5 years.

Which brands do Star Trek: Picard fans like most?

Star Trek: Picard fans show strongest brand affinity for Israel (2.3×), Urban Outfitters (1.98×), and Elsword (13.22×) over the country average.

Where do Star Trek: Picard fans live in United States?

Star Trek: Picard fans in United States are most concentrated in California (reach 63,058), Texas (reach 44,003), and Florida (reach 32,721). These three regions account for the largest share of the active audience.

What other brands do Star Trek: Picard fans also like?

Beyond Star Trek: Picard itself, the audience over-indexes on Urban Outfitters (1.98×), Elsword (13.22×), Jezebel (film) (5.23×), and Home staging (3.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Star Trek: Picard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.