BBBank Audience in Germany
BBBank has an estimated audience of 2,035,901 people in Germany. 41.4% are female, 58.6% are male, average age 41.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Rabobank, Ethical banking, N26, Online banking, Home insurance.
The average BBBank fan in Germany is 41.9 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Rabobank, Ethical banking, N26, with strongest over-indexing on Rabobank (98.84× the country average). Demographically, the BBBank audience skews more male with an average age of 41.9, and over-indexes on personality traits such as Need for Security, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of BBBank fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 41.9 |
| Estimated audience size | 2,035,901 |
Audience persona
The typical BBBank fan in Germany is more male, around 41.9 years old, with strong Need for Security tendencies and a notable affinity for Rabobank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 1,473,951 | 5.31× |
| Nordrhein-Westfalen | 415,106 | 0.93× |
| Bayern | 216,319 | 0.66× |
| Hessen | 213,236 | 1.37× |
| Rheinland-Pfalz | 190,810 | 1.87× |
| Berlin | 69,832 | 0.77× |
| Niedersachsen | 68,736 | 0.35× |
| Schleswig-Holstein | 68,334 | 0.93× |
| Sachsen | 50,650 | 0.51× |
| Brandenburg | 33,543 | 0.53× |
| Sachsen-Anhalt | 22,134 | 0.42× |
| Mecklenburg-Vorpommern | 21,866 | 0.56× |
| Hamburg | 19,514 | 0.42× |
| Thüringen | 17,336 | 0.33× |
| Saarland | 12,863 | 0.51× |
| Bremen | 8,933 | 0.51× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rabobank | 98.84× | Business & Career |
| Ethical banking | 83.67× | Business & Career |
| N26 | 25.58× | Business & Career |
| Online banking | 9.37× | Business & Career |
| Home insurance | 9.44× | Business & Career |
| Commerzbank | 3.09× | Business & Career |
| Jane Goodall | 10.82× | Pets & Animals |
| ImmoScout24 | 2.89× | Home & Garden |
| Banking | 2.96× | Business & Career |
| Hedge fund | 11.32× | Business & Career |
| Property insurance | 11.46× | Home & Garden |
| Deutsche Bank | 3.2× | Business & Career |
| Tagesschau | 1.65× | Movies & TV |
| Mortgage calculator | 4.63× | Home & Garden |
| HypoVereinsbank | 7.59× | Business & Career |
| Thomas Gottschalk | 2.62× | Movies & TV |
| National health insurance | 7.84× | Business & Career |
| Austrian Airlines | 7.11× | Travel & Leisure |
| Obi (store) | 1.59× | Shopping |
| Sparkasse | 2× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 2.15 |
| Career Orientation | POWER | 1.9 |
| Community Orientation | OPEN | 1.22 |
| Patriotism | CONSERVATISM | 1.19 |
| Family Orientation | CONSERVATISM | 1.17 |
| Travelling | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 93.6% |
| Brazil | 1.0% |
| Bangladesh | 0.8% |
See BBBank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does BBBank have in Germany?
BBBank has an estimated audience of 2,035,901 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of BBBank fans?
41.4% of BBBank fans are female, 58.6% are male, with an average age of 41.9 years.
Which brands do BBBank fans like most?
BBBank fans show strongest brand affinity for Rabobank (98.84×), Ethical banking (83.67×), and N26 (25.58×) over the country average.
Where do BBBank fans live in Germany?
BBBank fans in Germany are most concentrated in Baden-Württemberg (reach 1,473,951), Nordrhein-Westfalen (reach 415,106), and Bayern (reach 216,319). These three regions account for the largest share of the active audience.
What other brands do BBBank fans also like?
Beyond BBBank itself, the audience over-indexes on Ethical banking (83.67×), N26 (25.58×), Online banking (9.37×), and Home insurance (9.44×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BBBank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.