Krupp Audience in Germany
Krupp has an estimated audience of 182,313 people in Germany. 39.7% are female, 60.3% are male, average age 45.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Commerzbank, Postbank, E.ON, Toyota HiAce, Friedrich Merz.
The average Krupp fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Commerzbank, Postbank, E.ON, with strongest over-indexing on Commerzbank (19.31× the country average). Demographically, the Krupp audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Krupp fans
| Metric | Value |
|---|---|
| Female | 39.7% |
| Male | 60.3% |
| Average age | 45.5 |
| Estimated audience size | 182,313 |
Audience persona
The typical Krupp fan in Germany is more male, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 67,357 | 1.29× |
| Bayern | 39,890 | 1.04× |
| Baden-Württemberg | 33,034 | 1.01× |
| Niedersachsen | 24,900 | 1.07× |
| Hessen | 19,301 | 1.06× |
| Rheinland-Pfalz | 12,933 | 1.08× |
| Sachsen | 12,626 | 1.08× |
| Berlin | 10,104 | 0.95× |
| Schleswig-Holstein | 8,158 | 0.95× |
| Sachsen-Anhalt | 6,952 | 1.12× |
| Brandenburg | 6,887 | 0.93× |
| Thüringen | 5,926 | 0.97× |
| Hamburg | 5,124 | 0.95× |
| Mecklenburg-Vorpommern | 4,138 | 0.91× |
| Saarland | 2,196 | 0.75× |
| Bremen | 1,745 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Commerzbank | 19.31× | Business & Career |
| Postbank | 16.17× | Business & Career |
| E.ON | 12.44× | Home & Garden |
| Toyota HiAce | 48.43× | Cars & Mobility |
| Friedrich Merz | 8.67× | Politics & Society |
| BlackRock | 23.32× | Business & Career |
| Wetter.com | 5.29× | Home & Garden |
| Reisebank | 12.46× | Business & Career |
| Lieferando.de | 4.49× | Food & Beverages |
| UBS | 26.02× | Business & Career |
| Consorsbank | 7.46× | Business & Career |
| Goldman Sachs | 19.87× | Business & Career |
| Deutsche Bank | 5.16× | Business & Career |
| Volkswagen Bank | 7.45× | Business & Career |
| Commercial bank | 22.85× | Business & Career |
| Norisbank | 8.84× | Business & Career |
| Geberit | 14.09× | Home & Garden |
| Capital One | 29.28× | Business & Career |
| Danske Bank | 28.03× | Business & Career |
| Fannie Mae | 30.35× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.99 |
| Risk Appetite | THRILL | 2.17 |
| Convenience Orientation | PREMIUM | 1.82 |
| Need for Security | CONSERVATISM | 1.74 |
| Quality Awareness | PREMIUM | 1.72 |
| Sports Activity | POWER | 1.69 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 30.3% |
| Sweden | 12.4% |
| United States | 8.4% |
See Krupp audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Krupp have in Germany?
Krupp has an estimated audience of 182,313 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Krupp fans?
39.7% of Krupp fans are female, 60.3% are male, with an average age of 45.5 years.
Which brands do Krupp fans like most?
Krupp fans show strongest brand affinity for Commerzbank (19.31×), Postbank (16.17×), and E.ON (12.44×) over the country average.
Where do Krupp fans live in Germany?
Krupp fans in Germany are most concentrated in Nordrhein-Westfalen (reach 67,357), Bayern (reach 39,890), and Baden-Württemberg (reach 33,034). These three regions account for the largest share of the active audience.
What other brands do Krupp fans also like?
Beyond Krupp itself, the audience over-indexes on Postbank (16.17×), E.ON (12.44×), Toyota HiAce (48.43×), and Friedrich Merz (8.67×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Krupp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.