Rascasse Audience Intelligence

Krupp Target Market in Germany

A data profile of the people who buy, follow and care about Krupp in Germany — modelled from more than twelve digital signal sources. Krupp has an estimated audience of 239,044 people in Germany.

#25among Domestic appliances in Germany#2566among Brand in Germany#955in Home & Garden

The average Krupp fan in Germany is 45.5 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Commerzbank, Postbank, E.ON, with strongest over-indexing on Commerzbank (19.31× the country average).

Demographically, the Krupp audience skews more male with an average age of 45.5, and over-indexes on personality traits such as Career Orientation, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Krupp fan in Germany is more male, around 45.5 years old, with strong Career Orientation tendencies and a notable affinity for Commerzbank.

Category: Home & Garden · Type: Brand · Subtype: Domestic appliances

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Krupp profile in Germany.

Audience size
239K
in Germany
Gender
39.7%♀
60.3% male
Age
45.5
average years
Country rank
#20249
Brand in Germany
Fig. 01

Search interest · 12-month trend

-8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Krupp

39.7% are female, 60.3% are male, average age 45.5.

Fig. 02

Gender split

39.7%
Female
60.3%
Male
Demographic split for Krupp audience in Germany
MetricValue
Female39.7%
Male60.3%
Average age45.5
Estimated audience size239,044
Fig. 03

Age distribution

Ø 45.5
average years
Age distribution of the Krupp audience in Germany
Age bracketShare%
16-199%
20-2913%
30-3918%
40-4924%
50+36%
Fig. 04

Worldwide distribution

35.7%

of the worldwide Krupp audience comes from Germany.

Worldwide audience distribution share by country for Krupp
CountryShare
Germany35.7%
Sweden11.4%
United States7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Krupp audience in Germany is strongest.

Fig. 05

Top regions by affinity

Krupp customers by region in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~70K1.35×
02Rheinland-Pfalz~10K1.08×
03Sachsen~10K1.07×
04Niedersachsen~20K1.06×
05Sachsen-Anhalt~7K1.06×
06Baden-Württemberg~30K1.05×
07Hessen~20K1.04×
08Bayern~40K1.02×
09Thüringen~6K0.98×
10Schleswig-Holstein~8K0.96×
11Hamburg~5K0.96×
12Mecklenburg-Vorpommern~4K0.93×
13Bremen~2K0.92×
14Berlin~10K0.91×
15Brandenburg~7K0.90×
16Saarland~3K0.87×
Fig. 06

Affinity by region

Affinity by region — Krupp, Germany
0.87×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Krupp audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Krupp audience
#·InterestCategoryAffinity×
01Toyota HiAceCars & Mobility48.43×
02Capital OneBusiness & Career29.28×
03Danske BankBusiness & Career28.03×
04UBSBusiness & Career26.02×
05BlackRockBusiness & Career23.32×
06Commercial bankBusiness & Career22.85×
07Goldman SachsBusiness & Career19.87×
08CommerzbankBusiness & Career19.31×
09PostbankBusiness & Career16.17×
10GeberitHome & Garden14.09×
11BayerHealth12.93×
12ReisebankBusiness & Career12.46×
13E.ONHome & Garden12.44×
14NorisbankBusiness & Career8.84×
15Friedrich MerzPolitics & Society8.67×
16ConsorsbankBusiness & Career7.46×
17Volkswagen BankBusiness & Career7.45×
18Wetter.comHome & Garden5.29×
19Deutsche BankBusiness & Career5.16×
20Lieferando.deFood & Beverages4.49×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Krupp audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Krupp audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER4.11×
Risk AppetiteTHRILL1.67×
Healthy LifestyleBALANCE1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Krupp audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL1.17×
Social Media UsageJOY1.29×
Sports ActivityPOWER1.33×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Krupp's target market in Germany?

Krupp's target market in Germany covers an estimated 239,044 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Krupp customers?

39.7% of the Krupp audience are female, 60.3% are male, with an average age of 45.5 years.

03

Which brands do Krupp fans like most?

Krupp fans show strongest brand affinity for Commerzbank (19.31×), Postbank (16.17×), and E.ON (12.44×) over the country average.

04

Where do Krupp fans live in Germany?

Krupp fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Krupp fans also like?

Beyond Krupp itself, the audience over-indexes on Postbank (16.17×), E.ON (12.44×), Toyota HiAce (48.43×), and BlackRock (23.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Domestic appliances audiences in Germany

See Krupp audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Krupp. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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