Norisbank Audience in Germany
Norisbank has an estimated audience of 1,856,150 people in Germany. 41.4% are female, 58.6% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Santander Bank, N26, Western Union, Online banking, Postbank.
The average Norisbank fan in Germany is 41.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Santander Bank, N26, Western Union, with strongest over-indexing on Santander Bank (24× the country average). Demographically, the Norisbank audience skews more male with an average age of 41.6, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Brand · Subtype: Bank
Demographics of Norisbank fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 41.6 |
| Estimated audience size | 1,856,150 |
Audience persona
The typical Norisbank fan in Germany is more male, around 41.6 years old, with strong Career Orientation tendencies and a notable affinity for Santander Bank.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 301,100 | 0.74× |
| Bayern | 196,958 | 0.66× |
| Sachsen | 171,559 | 1.88× |
| Niedersachsen | 139,432 | 0.77× |
| Baden-Württemberg | 130,988 | 0.52× |
| Berlin | 130,438 | 1.57× |
| Hessen | 83,150 | 0.59× |
| Sachsen-Anhalt | 79,706 | 1.66× |
| Thüringen | 71,631 | 1.51× |
| Brandenburg | 63,182 | 1.1× |
| Schleswig-Holstein | 61,157 | 0.92× |
| Rheinland-Pfalz | 55,408 | 0.6× |
| Hamburg | 39,490 | 0.94× |
| Mecklenburg-Vorpommern | 30,439 | 0.86× |
| Bremen | 17,847 | 1.12× |
| Saarland | 12,684 | 0.56× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Santander Bank | 24× | Business & Career |
| N26 | 14.81× | Business & Career |
| Western Union | 7.32× | Business & Career |
| Online banking | 9.25× | Business & Career |
| Postbank | 4× | Business & Career |
| Home insurance | 9.44× | Business & Career |
| Satire | 5.29× | Literature |
| RTL Television | 3.84× | Movies & TV |
| Banking | 2.93× | Business & Career |
| German television comedy | 5.96× | Movies & TV |
| Commerzbank | 2.55× | Business & Career |
| Hedge fund | 11.32× | Business & Career |
| Allgäu | 5.41× | Travel & Leisure |
| Property insurance | 11.46× | Home & Garden |
| ImmoScout24 | 2.17× | Home & Garden |
| Infineon Technologies | 12.36× | Technology & Electronics |
| Deutsche Bank | 2.96× | Business & Career |
| Vacations | 2.31× | Travel & Leisure |
| HypoVereinsbank | 8.12× | Business & Career |
| Hygiene | 2.65× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.45 |
| Need for Security | CONSERVATISM | 1.43 |
| Indulgence | JOY | 1.28 |
| Patriotism | CONSERVATISM | 1.19 |
| Family Orientation | CONSERVATISM | 1.14 |
| Price Sensitivity | PREMIUM | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 97.5% |
| Austria | 0.2% |
| China | 0.2% |
See Norisbank audiences in other countries
More Bank audiences in Germany
- Commerzbank (14,423,655)
- Sparkasse (11,339,689)
- Postbank (11,283,224)
- Deutsche Bank (6,860,825)
- Targobank (6,768,670)
Frequently asked questions
How many fans does Norisbank have in Germany?
Norisbank has an estimated audience of 1,856,150 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Norisbank fans?
41.4% of Norisbank fans are female, 58.6% are male, with an average age of 41.6 years.
Which brands do Norisbank fans like most?
Norisbank fans show strongest brand affinity for Santander Bank (24×), N26 (14.81×), and Western Union (7.32×) over the country average.
Where do Norisbank fans live in Germany?
Norisbank fans in Germany are most concentrated in Nordrhein-Westfalen (reach 301,100), Bayern (reach 196,958), and Sachsen (reach 171,559). These three regions account for the largest share of the active audience.
What other brands do Norisbank fans also like?
Beyond Norisbank itself, the audience over-indexes on N26 (14.81×), Western Union (7.32×), Online banking (9.25×), and Postbank (4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Norisbank. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.