Geberit Audience in Germany
Geberit has an estimated audience of 700,539 people in Germany. 48.0% are female, 52.0% are male, average age 47.7. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Duravit, Grohe, WC (rapper), University of Stellenbosch Business School, Home Renovations.
The average Geberit fan in Germany is 47.7 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Duravit, Grohe, WC (rapper), with strongest over-indexing on Duravit (31.32× the country average). Demographically, the Geberit audience skews balanced with an average age of 47.7, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Tools
Demographics of Geberit fans
| Metric | Value |
|---|---|
| Female | 48.0% |
| Male | 52.0% |
| Average age | 47.7 |
| Estimated audience size | 700,539 |
Audience persona
The typical Geberit fan in Germany is balanced, around 47.7 years old, with strong DIY Mentality tendencies and a notable affinity for Duravit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 192,560 | 1.26× |
| Baden-Württemberg | 171,791 | 1.8× |
| Bayern | 147,542 | 1.31× |
| Niedersachsen | 72,369 | 1.06× |
| Hessen | 65,538 | 1.23× |
| Rheinland-Pfalz | 42,606 | 1.21× |
| Sachsen | 31,220 | 0.91× |
| Berlin | 25,661 | 0.82× |
| Schleswig-Holstein | 22,215 | 0.88× |
| Brandenburg | 17,066 | 0.79× |
| Thüringen | 14,601 | 0.82× |
| Sachsen-Anhalt | 13,542 | 0.75× |
| Hamburg | 12,919 | 0.82× |
| Mecklenburg-Vorpommern | 8,544 | 0.64× |
| Saarland | 8,470 | 0.98× |
| Bremen | 4,380 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Duravit | 31.32× | Home & Garden |
| Grohe | 21.05× | Home & Garden |
| WC (rapper) | 11.9× | Music & Radio |
| University of Stellenbosch Business School | 55.51× | Business & Career |
| Home Renovations | 6.92× | Home & Garden |
| FOCUS Online | 3.34× | News |
| Viessmann | 10.2× | Home & Garden |
| Google Maps | 2.52× | Internet & Social Media |
| Bauhaus | 2.18× | Shopping |
| ZF Friedrichshafen | 7.19× | Business & Career |
| Made in Germany | 4.22× | Business & Career |
| Hansgrohe | 10.05× | Home & Garden |
| Shower | 5.13× | Beauty & Wellness |
| Sanitation | 4.66× | Home & Garden |
| Ideal Standard | 20.75× | Home & Garden |
| Bathtub | 6.05× | Beauty & Wellness |
| Obi (store) | 1.85× | Shopping |
| Toilet | 5.26× | Home & Garden |
| Homebase | 32.2× | Shopping |
| Bathroom | 2.55× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.09 |
| Quality Awareness | PREMIUM | 1.86 |
| Design Affinity | PREMIUM | 1.57 |
| Need for Security | CONSERVATISM | 1.36 |
| Convenience Orientation | PREMIUM | 1.24 |
| LGBTQ+ Identity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 18.6% |
| France | 12.2% |
| Italy | 10.9% |
See Geberit audiences in other countries
More Tools audiences in Germany
Frequently asked questions
How many fans does Geberit have in Germany?
Geberit has an estimated audience of 700,539 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Geberit fans?
48.0% of Geberit fans are female, 52.0% are male, with an average age of 47.7 years.
Which brands do Geberit fans like most?
Geberit fans show strongest brand affinity for Duravit (31.32×), Grohe (21.05×), and WC (rapper) (11.9×) over the country average.
Where do Geberit fans live in Germany?
Geberit fans in Germany are most concentrated in Nordrhein-Westfalen (reach 192,560), Baden-Württemberg (reach 171,791), and Bayern (reach 147,542). These three regions account for the largest share of the active audience.
What other brands do Geberit fans also like?
Beyond Geberit itself, the audience over-indexes on Grohe (21.05×), WC (rapper) (11.9×), University of Stellenbosch Business School (55.51×), and Home Renovations (6.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Geberit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.