Rascasse Audience Intelligence

ZF Friedrichshafen Target Market in Germany

A data profile of the people who buy, follow and care about ZF Friedrichshafen in Germany — modelled from more than twelve digital signal sources. ZF Friedrichshafen has an estimated audience of 1,368,511 people in Germany.

#614among Brand in Germany#443in Business & Career

The average ZF Friedrichshafen fan in Germany is 42.8 years old, more male, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Bathtub, Nature, HVAC, with strongest over-indexing on Bathtub (13.8× the country average).

Demographically, the ZF Friedrichshafen audience skews more male with an average age of 42.8, and over-indexes on personality traits such as Quality Awareness, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical ZF Friedrichshafen fan in Germany is more male, around 42.8 years old, with strong Quality Awareness tendencies and a notable affinity for Bathtub.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the ZF Friedrichshafen profile in Germany.

Audience size
1.4M
in Germany
Gender
44.4%♀
55.6% male
Age
42.8
average years
Country rank
#4855
Brand in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of ZF Friedrichshafen

44.4% are female, 55.6% are male, average age 42.8.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for ZF Friedrichshafen audience in Germany
MetricValue
Female44.4%
Male55.6%
Average age42.8
Estimated audience size1,368,511
Fig. 03

Age distribution

Ø 42.8
average years
Age distribution of the ZF Friedrichshafen audience in Germany
Age bracketShare%
16-1911%
20-2916%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

83.7%

of the worldwide ZF Friedrichshafen audience comes from Germany.

Worldwide audience distribution share by country for ZF Friedrichshafen
CountryShare
Germany83.7%
China3.4%
Austria2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the ZF Friedrichshafen audience in Germany is strongest.

Fig. 05

Top regions by affinity

ZF Friedrichshafen customers by region in Germany
#RegionReachAffinity×
01Saarland~100K6.42×
02Baden-Württemberg~500K2.45×
03Bayern~400K1.78×
04Rheinland-Pfalz~60K0.83×
05Thüringen~30K0.82×
06Hessen~90K0.81×
07Niedersachsen~100K0.71×
08Bremen~7K0.57×
09Nordrhein-Westfalen~200K0.53×
10Brandenburg~20K0.47×
11Hamburg~10K0.46×
12Sachsen~30K0.43×
13Berlin~30K0.39×
14Mecklenburg-Vorpommern~10K0.38×
15Sachsen-Anhalt~10K0.35×
16Schleswig-Holstein~20K0.34×
Fig. 06

Affinity by region

Affinity by region — ZF Friedrichshafen, Germany
0.34×1.00×6.42×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the ZF Friedrichshafen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for ZF Friedrichshafen audience
#·InterestCategoryAffinity×
01Vaillant GroupHome & Garden32.85×
02BathtubBeauty & Wellness13.80×
03Heath LedgerMovies & TV6.35×
04Mila KunisMovies & TV6.23×
05Drill bitHome & Garden6.00×
06HVACHome & Garden5.92×
07Heat pumpHome & Garden4.49×
08NatureHome & Garden3.22×
09Western UnionBusiness & Career3.06×
10EssoCars & Mobility2.94×
11Solar energyHome & Garden2.77×
12FamilyKids & Family2.58×
13Efficient energy useTechnology & Electronics2.55×
14VacationsTravel & Leisure2.42×
15EmailTechnology & Electronics2.33×
16VodafoneTechnology & Electronics2.04×
17EBayShopping2.00×
18GermanyTravel & Leisure1.69×
19EdekaShopping1.67×
20TagesschauMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the ZF Friedrichshafen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by ZF Friedrichshafen audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.66×
Need for SecurityCONSERVATISM1.60×
PatriotismCONSERVATISM1.33×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by ZF Friedrichshafen audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Price SensitivityPREMIUM0.83×
CreativityOPEN0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is ZF Friedrichshafen's target market in Germany?

ZF Friedrichshafen's target market in Germany covers an estimated 1,368,511 people, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of ZF Friedrichshafen customers?

44.4% of the ZF Friedrichshafen audience are female, 55.6% are male, with an average age of 42.8 years.

03

Which brands do ZF Friedrichshafen fans like most?

ZF Friedrichshafen fans show strongest brand affinity for Bathtub (13.8×), Nature (3.22×), and HVAC (5.92×) over the country average.

04

Where do ZF Friedrichshafen fans live in Germany?

ZF Friedrichshafen fans in Germany are most concentrated in Baden-Württemberg (reach ~500K), Bayern (reach ~400K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do ZF Friedrichshafen fans also like?

Beyond ZF Friedrichshafen itself, the audience over-indexes on Nature (3.22×), HVAC (5.92×), Family (2.58×), and Germany (1.69×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in Germany

See ZF Friedrichshafen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for ZF Friedrichshafen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →