Sanitation Audience in Germany
Sanitation has an estimated audience of 3,102,035 people in Germany. 38.4% are female, 61.6% are male, average age 43.6. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Kieser Training, Unique Gifts, Israel, Birthday Gifts, Snow White (Fables).
The average Sanitation fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Kieser Training, Unique Gifts, Israel, with strongest over-indexing on Kieser Training (14.62× the country average). Demographically, the Sanitation audience skews more male with an average age of 43.6, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Sanitation fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 43.6 |
| Estimated audience size | 3,102,035 |
Audience persona
The typical Sanitation fan in Germany is more male, around 43.6 years old, with strong DIY Mentality tendencies and a notable affinity for Kieser Training.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 758,698 | 1.12× |
| Baden-Württemberg | 575,433 | 1.36× |
| Bayern | 572,559 | 1.15× |
| Niedersachsen | 351,008 | 1.17× |
| Hessen | 224,227 | 0.95× |
| Schleswig-Holstein | 180,884 | 1.62× |
| Rheinland-Pfalz | 144,119 | 0.93× |
| Hamburg | 139,704 | 1.99× |
| Berlin | 119,837 | 0.86× |
| Sachsen | 97,587 | 0.64× |
| Brandenburg | 71,586 | 0.74× |
| Thüringen | 51,326 | 0.65× |
| Mecklenburg-Vorpommern | 48,659 | 0.82× |
| Sachsen-Anhalt | 44,918 | 0.56× |
| Bremen | 26,790 | 1.01× |
| Saarland | 16,284 | 0.43× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kieser Training | 14.62× | Sports |
| Unique Gifts | 1.65× | Shopping |
| Israel | 1.89× | Travel & Leisure |
| Birthday Gifts | 1.57× | Kids & Family |
| Snow White (Fables) | 1.64× | Literature |
| Corfu (regional unit) | 1.75× | Travel & Leisure |
| Video izle | 1.66× | |
| Samanyolu Haber | 2.15× | Movies & TV |
| Volvo V60 | 2.25× | Cars & Mobility |
| Theocracy | 4.71× | Music & Radio |
| Coworking | 1.85× | Business & Career |
| Vijesti.ba | 1.87× | News |
| Assisi | 2.63× | Travel & Leisure |
| Manado | 12.15× | Travel & Leisure |
| Emperor Entertainment Group | 1.65× | Business & Career |
| Glashütte | 1.59× | Travel & Leisure |
| Faun (band) | 1.63× | Music & Radio |
| Vocal harmony | 2.69× | Music & Radio |
| Viator | 2.22× | Travel & Leisure |
| Scratching post | 2.03× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.69 |
| Patriotism | CONSERVATISM | 1.4 |
| Need for Security | CONSERVATISM | 1.35 |
| Quality Awareness | PREMIUM | 1.35 |
| Design Affinity | PREMIUM | 1.21 |
| Sports Activity | POWER | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| Germany | 7.3% |
| United Kingdom | 5.9% |
See Sanitation audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sanitation have in Germany?
Sanitation has an estimated audience of 3,102,035 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Sanitation fans?
38.4% of Sanitation fans are female, 61.6% are male, with an average age of 43.6 years.
Which brands do Sanitation fans like most?
Sanitation fans show strongest brand affinity for Kieser Training (14.62×), Unique Gifts (1.65×), and Israel (1.89×) over the country average.
Where do Sanitation fans live in Germany?
Sanitation fans in Germany are most concentrated in Nordrhein-Westfalen (reach 758,698), Baden-Württemberg (reach 575,433), and Bayern (reach 572,559). These three regions account for the largest share of the active audience.
What other brands do Sanitation fans also like?
Beyond Sanitation itself, the audience over-indexes on Unique Gifts (1.65×), Israel (1.89×), Birthday Gifts (1.57×), and Snow White (Fables) (1.64×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sanitation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.