Rascasse Audience Intelligence

Sanitation Audience in Germany

A data profile of the people who buy, follow and care about Sanitation in Germany — modelled from more than twelve digital signal sources. Sanitation has an estimated audience of 3,102,035 people in Germany.

#1251among Topic in Germany#165in Home & Garden

The average Sanitation fan in Germany is 43.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Central heating, Tagesschau, Würth, with strongest over-indexing on Central heating (8.51× the country average).

Demographically, the Sanitation audience skews more male with an average age of 43.6, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sanitation fan in Germany is more male, around 43.6 years old, with strong Need for Security tendencies and a notable affinity for Central heating.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sanitation profile in Germany.

Audience size
3.1M
in Germany
Gender
38.4%♀
61.6% male
Age
43.6
average years
Country rank
#2028
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sanitation fans

38.4% are female, 61.6% are male, average age 43.6.

Fig. 02

Gender split

38.4%
Female
61.6%
Male
Demographic split for Sanitation audience in Germany
MetricValue
Female38.4%
Male61.6%
Average age43.6
Estimated audience size3,102,035
Fig. 03

Age distribution

Ø 43.6
average years
Age distribution of the Sanitation audience in Germany
Age bracketShare%
16-198%
20-2917%
30-3922%
40-4926%
50+27%
Fig. 04

Worldwide distribution

7.3%

of the worldwide Sanitation audience comes from Germany.

Worldwide audience distribution share by country for Sanitation
CountryShare
United States25.7%
Germany7.3%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sanitation audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sanitation fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~100K1.79×
02Schleswig-Holstein~200K1.48×
03Baden-Württemberg~500K1.28×
04Bremen~30K1.24×
05Niedersachsen~300K1.11×
06Bayern~500K1.10×
07Nordrhein-Westfalen~700K1.06×
08Hessen~200K0.96×
09Rheinland-Pfalz~100K0.94×
10Mecklenburg-Vorpommern~50K0.92×
11Saarland~30K0.89×
12Berlin~100K0.87×
13Brandenburg~80K0.86×
14Thüringen~70K0.84×
15Sachsen-Anhalt~70K0.81×
16Sachsen~100K0.76×
Fig. 06

Affinity by region

Affinity by region — Sanitation, Germany
0.76×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sanitation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sanitation audience
#·InterestCategoryAffinity×
01Central heatingHome & Garden8.51×
02BathtubBeauty & Wellness5.93×
03WürthHome & Garden5.88×
04MakitaHome & Garden4.44×
05Heat pumpHome & Garden4.42×
06HVACHome & Garden3.75×
07Solar cellHome & Garden3.70×
08Efficient energy useTechnology & Electronics3.34×
09Photovoltaic systemHome & Garden3.19×
10PhotovoltaicsHome & Garden2.95×
11Solar powerHome & Garden2.72×
12RefrigeratorHome & Garden2.68×
13Solar energyHome & Garden2.53×
14FocusNews2.35×
15Aral AGCars & Mobility2.23×
16TagesschauMovies & TV2.09×
17PostbankBusiness & Career1.89×
18Netto Marken-DiscountShopping1.85×
19Müller (company)Food & Beverages1.59×
20Obi (store)Shopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sanitation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sanitation audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.64×
PatriotismCONSERVATISM1.63×
Quality AwarenessPREMIUM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sanitation audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.73×
Sports ActivityPOWER0.78×
CreativityOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sanitation have in Germany?

Sanitation has an estimated audience of 3,102,035 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sanitation fans?

38.4% of Sanitation fans are female, 61.6% are male, with an average age of 43.6 years.

03

Which brands do Sanitation fans like most?

Sanitation fans show strongest brand affinity for Central heating (8.51×), Tagesschau (2.09×), and Würth (5.88×) over the country average.

04

Where do Sanitation fans live in Germany?

Sanitation fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~500K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sanitation fans also like?

Beyond Sanitation itself, the audience over-indexes on Tagesschau (2.09×), Würth (5.88×), Efficient energy use (3.34×), and HVAC (3.75×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Sanitation audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sanitation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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