Sanitation Audience in United States

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Sanitation has an estimated audience of 10,971,037 people in United States. 59.3% are female, 40.7% are male, average age 45.1. Top regions: New York, California, Texas. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, MSN.

The average Sanitation fan in United States is 45.1 years old, more female, and lives primarily in New York. The audience is concentrated in New York, California, Texas. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Sanitation audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Family Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Sanitation fans

Demographic split for Sanitation audience in United States
MetricValue
Female59.3%
Male40.7%
Average age45.1
Estimated audience size10,971,037

Audience persona

The typical Sanitation fan in United States is more female, around 45.1 years old, with strong Family Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Sanitation in United States
RegionReachAffinity
New York2,631,2114.29×
California1,369,5041.14×
Texas954,2371.01×
Florida575,8470.78×
Georgia483,5641.43×
Pennsylvania384,5981.04×
Illinois378,7451.04×
North Carolina369,0231.12×
Ohio320,8020.95×
New Jersey316,0071.13×
Indiana250,1861.25×
Virginia226,1530.85×
Tennessee222,0651.01×
Kentucky217,4901.58×
Michigan213,3830.74×
Maryland196,1801.04×
South Carolina193,2501.17×
Arizona189,7020.85×
Washington172,5110.78×
Minnesota167,4751.07×
Wisconsin165,9821.01×
Alabama156,3381.02×
Missouri150,1130.85×
Arkansas149,0331.65×
Oklahoma145,7481.2×
Louisiana137,0300.97×
Massachusetts135,3890.63×
Oregon125,8341×
Colorado115,7810.67×
Iowa111,0731.23×
Mississippi99,5631.1×
Connecticut90,7080.82×
Nevada88,2770.83×
Utah75,5800.77×
Kansas75,4000.87×
Nebraska63,5921.16×
Idaho57,7061.05×
West Virginia52,9191.04×
New Mexico39,7630.72×
Hawaii31,7840.67×
Washington, District of Columbia30,1210.91×
South Dakota23,6860.93×
Delaware21,6610.72×
Maine21,4870.55×
North Dakota18,3560.81×
Montana18,1210.6×
Rhode Island17,9170.51×
Wyoming16,8501.04×
New Hampshire15,7710.36×
Alaska15,7310.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sanitation audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
MSN4.58×News
Kia Sportage23.33×Cars & Mobility
Income tax13.19×Business & Career
Staples (Canada)3.82×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Leonard Nimoy17.5×Movies & TV
Honda HR-V15.93×Cars & Mobility
Great Clips3.71×Beauty & Wellness
Catherine O'Hara3.96×Movies & TV
Google Flights2.91×Travel & Leisure
Dentistry2.78×Business & Career
Pre-school playgroup16.97×Kids & Family
Nature1.57×Home & Garden
Hobby Lobby1.91×Home & Garden
Happiness1.56×Health
Alicia Silverstone6.69×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sanitation audience
TraitClusterScore
Family OrientationCONSERVATISM1.45
ExtroversionTHRILL1.37
Career OrientationPOWER1.35
Community OrientationOPEN1.32
Price SensitivityPREMIUM1.31
Convenience OrientationPREMIUM1.3

Worldwide distribution

Worldwide audience distribution share by country for Sanitation
CountryShare
United States25.7%
Germany7.3%
United Kingdom5.9%

See Sanitation audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Sanitation have in United States?

Sanitation has an estimated audience of 10,971,037 people in United States, concentrated in New York and California.

What is the gender split and age of Sanitation fans?

59.3% of Sanitation fans are female, 40.7% are male, with an average age of 45.1 years.

Which brands do Sanitation fans like most?

Sanitation fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do Sanitation fans live in United States?

Sanitation fans in United States are most concentrated in New York (reach 2,631,211), California (reach 1,369,504), and Texas (reach 954,237). These three regions account for the largest share of the active audience.

What other brands do Sanitation fans also like?

Beyond Sanitation itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and MSN (4.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sanitation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.