Rascasse Audience Intelligence

Sanitation Audience in United States

A data profile of the people who buy, follow and care about Sanitation in United States — modelled from more than twelve digital signal sources. Sanitation has an estimated audience of 10,971,037 people in United States.

#2120among Topic in United States#229in Home & Garden

The average Sanitation fan in United States is 45.1 years old, more female, and lives primarily in New York.

The audience is concentrated in New York, California, Texas.

Top brand affinities include MSN, Microwave oven, Livestock, with strongest over-indexing on MSN (1.58× the country average).

Demographically, the Sanitation audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Career Orientation, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Sanitation fan in United States is more female, around 45.1 years old, with strong Career Orientation tendencies and a notable affinity for MSN.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sanitation profile in United States.

Audience size
11M
in United States
Gender
59.3%♀
40.7% male
Age
45.1
average years
Country rank
#3266
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sanitation fans

59.3% are female, 40.7% are male, average age 45.1.

Fig. 02

Gender split

59.3%
Female
40.7%
Male
Demographic split for Sanitation audience in United States
MetricValue
Female59.3%
Male40.7%
Average age45.1
Estimated audience size10,971,037
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Sanitation audience in United States
Age bracketShare%
16-198%
20-2915%
30-3920%
40-4923%
50+34%
Fig. 04

Worldwide distribution

25.7%

of the worldwide Sanitation audience comes from United States.

Worldwide audience distribution share by country for Sanitation
CountryShare
United States25.7%
Germany7.3%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sanitation audience in United States is strongest.

Fig. 05

Top regions by affinity

Sanitation fans by region: top regions in United States
#RegionReachAffinity×
01New York~2.5M3.94×
02Kentucky~200K1.62×
03Arkansas~100K1.62×
04Georgia~500K1.34×
05Indiana~200K1.24×
06Iowa~100K1.22×
07South Carolina~200K1.19×
08Nebraska~60K1.17×
09Alabama~200K1.14×
10Pennsylvania~400K1.09×
11North Carolina~400K1.09×
12Mississippi~100K1.09×
13New Jersey~300K1.08×
14West Virginia~50K1.08×
15Oklahoma~100K1.07×
16Tennessee~200K1.04×
17Minnesota~200K1.04×
18Wyoming~20K1.04×
19California~1M1.03×
20Texas~1M1.02×
21Maryland~200K1.02×
22Idaho~60K1.02×
23South Dakota~30K1.02×
24Wisconsin~200K1.01×
25Louisiana~100K1.00×
26Kansas~80K0.98×
27Illinois~400K0.97×
28North Dakota~20K0.97×
29Oregon~100K0.95×
30Ohio~300K0.91×
31Alaska~20K0.90×
32Washington, District of Columbia~30K0.89×
33Missouri~200K0.88×
34Delaware~30K0.88×
35Connecticut~100K0.87×
36Virginia~200K0.86×
37New Mexico~50K0.84×
38Hawaii~40K0.83×
39Arizona~200K0.82×
40Montana~30K0.82×
41Nevada~90K0.80×
42Rhode Island~30K0.79×
43Utah~80K0.78×
44Washington~200K0.77×
45Maine~30K0.76×
46Michigan~200K0.75×
47New Hampshire~30K0.74×
48Florida~500K0.72×
49Colorado~100K0.70×
50Massachusetts~100K0.66×
Fig. 06

Affinity by region

Affinity by region — Sanitation, United States
0.66×1.00×3.94×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sanitation audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sanitation audience
#·InterestCategoryAffinity×
01Leonard NimoyMovies & TV7.69×
02Max VerstappenSports4.58×
03Mineral waterFood & Beverages2.75×
04Non-alcoholic beverageFood & Beverages2.66×
05Sustainable energyHome & Garden2.65×
06Microwave ovenHome & Garden2.56×
07Renewable energyBusiness & Career2.20×
08Hardware storeHome & Garden2.03×
09Rail transportTravel & Leisure2.00×
10PharmacyBusiness & Career1.98×
11Charitable organizationPolitics & Society1.83×
12InnovationBusiness & Career1.78×
13United Parcel ServiceBusiness & Career1.76×
14Discount storesShopping1.71×
15Ace HardwareHome & Garden1.71×
16BiologyHealth1.70×
17MSNNews1.58×
18LivestockPets & Animals1.58×
19DrawingHome & Garden1.57×
20Pizza HutFood & Beverages1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sanitation audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sanitation audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER1.59×
IndividualismJOY1.52×
Community OrientationOPEN1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sanitation audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Pet OwnershipJOY0.81×
Design AffinityPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sanitation have in United States?

Sanitation has an estimated audience of 10,971,037 people in United States, concentrated in New York and California.

02

What is the gender split and age of Sanitation fans?

59.3% of Sanitation fans are female, 40.7% are male, with an average age of 45.1 years.

03

Which brands do Sanitation fans like most?

Sanitation fans show strongest brand affinity for MSN (1.58×), Microwave oven (2.56×), and Livestock (1.58×) over the country average.

04

Where do Sanitation fans live in United States?

Sanitation fans in United States are most concentrated in New York (reach ~2.5M), California (reach ~1M), and Texas (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Sanitation fans also like?

Beyond Sanitation itself, the audience over-indexes on Microwave oven (2.56×), Livestock (1.58×), Sustainable energy (2.65×), and Pharmacy (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Sanitation audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Sanitation. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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