Duravit Audience in Germany
Duravit has an estimated audience of 310,472 people in Germany. 48.1% are female, 51.9% are male, average age 44.8. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Geberit, Grohe, Home Renovations, WC (rapper), Ideal Standard.
The average Duravit fan in Germany is 44.8 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Geberit, Grohe, Home Renovations, with strongest over-indexing on Geberit (31.35× the country average). Demographically, the Duravit audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Furniture
Demographics of Duravit fans
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 44.8 |
| Estimated audience size | 310,472 |
Audience persona
The typical Duravit fan in Germany is balanced, around 44.8 years old, with strong Quality Awareness tendencies and a notable affinity for Geberit.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 108,894 | 2.57× |
| Nordrhein-Westfalen | 70,588 | 1.04× |
| Bayern | 56,513 | 1.13× |
| Hessen | 27,908 | 1.18× |
| Niedersachsen | 27,473 | 0.91× |
| Rheinland-Pfalz | 18,579 | 1.19× |
| Sachsen | 16,233 | 1.07× |
| Berlin | 13,890 | 1× |
| Schleswig-Holstein | 9,096 | 0.82× |
| Brandenburg | 7,396 | 0.77× |
| Hamburg | 6,871 | 0.98× |
| Thüringen | 4,821 | 0.61× |
| Mecklenburg-Vorpommern | 4,203 | 0.71× |
| Sachsen-Anhalt | 4,038 | 0.5× |
| Saarland | 3,446 | 0.9× |
| Bremen | 1,643 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Geberit | 31.35× | Home & Garden |
| Grohe | 29.66× | Home & Garden |
| Home Renovations | 12.03× | Home & Garden |
| WC (rapper) | 12.73× | Music & Radio |
| Ideal Standard | 39.88× | Home & Garden |
| FOCUS Online | 4.5× | News |
| Made in Germany | 6.1× | Business & Career |
| Homebase | 49.92× | Shopping |
| Hansgrohe | 13.73× | Home & Garden |
| Bath, Somerset | 7.96× | |
| Bathtub | 7.37× | Beauty & Wellness |
| Viessmann | 9.87× | Home & Garden |
| Shower | 5.93× | Beauty & Wellness |
| Wickes | 42.19× | Home & Garden |
| ZF Friedrichshafen | 6.97× | Business & Career |
| Sink | 4.3× | Home & Garden |
| Bathroom | 2.88× | Home & Garden |
| Holmes Place | 10.09× | Sports |
| Hotel design | 22.89× | Business & Career |
| Toilet | 5.61× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.16 |
| DIY Mentality | THRILL | 2.92 |
| Design Affinity | PREMIUM | 2.45 |
| Indulgence | JOY | 1.55 |
| Luxury Orientation | PREMIUM | 1.48 |
| Early Adopter Mentality | POWER | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 22.0% |
| United States | 8.3% |
| United Kingdom | 6.1% |
See Duravit audiences in other countries
More Furniture audiences in Germany
Frequently asked questions
How many fans does Duravit have in Germany?
Duravit has an estimated audience of 310,472 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Duravit fans?
48.1% of Duravit fans are female, 51.9% are male, with an average age of 44.8 years.
Which brands do Duravit fans like most?
Duravit fans show strongest brand affinity for Geberit (31.35×), Grohe (29.66×), and Home Renovations (12.03×) over the country average.
Where do Duravit fans live in Germany?
Duravit fans in Germany are most concentrated in Baden-Württemberg (reach 108,894), Nordrhein-Westfalen (reach 70,588), and Bayern (reach 56,513). These three regions account for the largest share of the active audience.
What other brands do Duravit fans also like?
Beyond Duravit itself, the audience over-indexes on Grohe (29.66×), Home Renovations (12.03×), WC (rapper) (12.73×), and Ideal Standard (39.88×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Duravit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.