Duravit Target Market in Germany
A data profile of the people who buy, follow and care about Duravit in Germany — modelled from more than twelve digital signal sources. Duravit has an estimated audience of 309,573 people in Germany.
The average Duravit fan in Germany is 44.8 years old, balanced, and lives primarily in Baden-Württemberg.
The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern.
Top brand affinities include Geberit, Grohe, Home Renovations, with strongest over-indexing on Geberit (31.35× the country average).
Demographically, the Duravit audience skews balanced with an average age of 44.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Duravit fan in Germany is balanced, around 44.8 years old, with strong Design Affinity tendencies and a notable affinity for Geberit.
At a glance
The key figures that characterise the Duravit profile in Germany.
Search interest · 12-month trend
Customer demographics of Duravit
48.1% are female, 51.9% are male, average age 44.8.
Gender split
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 44.8 |
| Estimated audience size | 309,573 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 4% | |
| 20-29 | 16% | |
| 30-39 | 24% | |
| 40-49 | 29% | |
| 50+ | 26% |
Worldwide distribution
of the worldwide Duravit audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 21.8% |
| United States | 8.2% |
| United Kingdom | 6.0% |
Geography
Where the Duravit audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baden-Württemberg | ~100K | 2.53× | |
| 02 | Rheinland-Pfalz | ~20K | 1.15× | |
| 03 | Hessen | ~30K | 1.14× | |
| 04 | Bayern | ~60K | 1.11× | |
| 05 | Sachsen | ~20K | 1.08× | |
| 06 | Nordrhein-Westfalen | ~70K | 1.00× | |
| 07 | Hamburg | ~7K | 0.99× | |
| 08 | Berlin | ~10K | 0.96× | |
| 09 | Saarland | ~4K | 0.95× | |
| 10 | Niedersachsen | ~30K | 0.90× | |
| 11 | Schleswig-Holstein | ~9K | 0.82× | |
| 12 | Brandenburg | ~8K | 0.80× | |
| 13 | Mecklenburg-Vorpommern | ~5K | 0.79× | |
| 14 | Bremen | ~2K | 0.78× | |
| 15 | Thüringen | ~6K | 0.74× | |
| 16 | Sachsen-Anhalt | ~5K | 0.63× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Duravit audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Homebase | Shopping | 49.92× | ||
| 02 | Wickes | Home & Garden | 42.19× | ||
| 03 | Ideal Standard | Home & Garden | 39.88× | ||
| 04 | Geberit | Home & Garden | 31.35× | ||
| 05 | Grohe | Home & Garden | 29.66× | ||
| 06 | Hotel design | Business & Career | 22.89× | ||
| 07 | Hansgrohe | Home & Garden | 13.73× | ||
| 08 | WC (rapper) | Music & Radio | 12.73× | ||
| 09 | Home Renovations | Home & Garden | 12.03× | ||
| 10 | Holmes Place | Sports | 10.09× | ||
| 11 | Viessmann | Home & Garden | 9.87× | ||
| 12 | Bath, Somerset | POI | 7.96× | ||
| 13 | Bathtub | Beauty & Wellness | 7.37× | ||
| 14 | Made in Germany | Business & Career | 6.10× | ||
| 15 | Shower | Beauty & Wellness | 5.93× | ||
| 16 | Toilet | Home & Garden | 5.61× | ||
| 17 | FOCUS Online | News | 4.50× | ||
| 18 | Sink | Home & Garden | 4.30× | ||
| 19 | Bathroom | Home & Garden | 2.88× | ||
| 20 | Obi (store) | Shopping | 1.85× |
Personality of the Duravit audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 2.07× | |
| Quality Awareness | PREMIUM | 1.95× | |
| Indulgence | JOY | 1.41× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.97× | |
| Patriotism | CONSERVATISM | 1.00× | |
| Individualism | JOY | 1.01× |
Frequently asked questions
Who is Duravit's target market in Germany?
Duravit's target market in Germany covers an estimated 309,573 people, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Duravit customers?
48.1% of the Duravit audience are female, 51.9% are male, with an average age of 44.8 years.
Which brands do Duravit fans like most?
Duravit fans show strongest brand affinity for Geberit (31.35×), Grohe (29.66×), and Home Renovations (12.03×) over the country average.
Where do Duravit fans live in Germany?
Duravit fans in Germany are most concentrated in Baden-Württemberg (reach ~100K), Nordrhein-Westfalen (reach ~70K), and Bayern (reach ~60K). These three regions account for the largest share of the active audience.
What other brands do Duravit fans also like?
Beyond Duravit itself, the audience over-indexes on Grohe (29.66×), Home Renovations (12.03×), WC (rapper) (12.73×), and Ideal Standard (39.88×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
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See Duravit audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Duravit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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