Rascasse Audience Intelligence

Primary care Audience in Germany

A data profile of the people who buy, follow and care about Primary care in Germany — modelled from more than twelve digital signal sources. Primary care has an estimated audience of 298,116 people in Germany.

#6172among Topic in Germany#498in Health

The average Primary care fan in Germany is 42.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugendubel, DBS Bank, Zurich Insurance Group, with strongest over-indexing on Hugendubel (9.15× the country average).

Demographically, the Primary care audience skews balanced with an average age of 42.2, and over-indexes on personality traits such as Sustainability, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Primary care fan in Germany is balanced, around 42.2 years old, with strong Sustainability tendencies and a notable affinity for Hugendubel.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primary care profile in Germany.

Audience size
298K
in Germany
Gender
52.8%♀
47.2% male
Age
42.2
average years
Country rank
#17420
Topic in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primary care fans

52.8% are female, 47.2% are male, average age 42.2.

Fig. 02

Gender split

52.8%
Female
47.2%
Male
Demographic split for Primary care audience in Germany
MetricValue
Female52.8%
Male47.2%
Average age42.2
Estimated audience size298,116
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Primary care audience in Germany
Age bracketShare%
16-1913%
20-2917%
30-3920%
40-4923%
50+27%
Fig. 04

Worldwide distribution

1.0%

of the worldwide Primary care audience comes from Germany.

Worldwide audience distribution share by country for Primary care
CountryShare
United States50.1%
India7.2%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primary care audience in Germany is strongest.

Fig. 05

Top regions by affinity

Primary care fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~3K1.24×
02Saarland~4K1.06×
03Thüringen~8K1.03×
04Sachsen-Anhalt~8K1.01×
05Mecklenburg-Vorpommern~6K1.01×
06Brandenburg~9K0.99×
07Berlin~10K0.97×
08Schleswig-Holstein~10K0.97×
09Hamburg~7K0.97×
10Rheinland-Pfalz~10K0.96×
11Sachsen~10K0.95×
12Hessen~20K0.94×
13Niedersachsen~30K0.91×
14Baden-Württemberg~40K0.90×
15Bayern~40K0.88×
16Nordrhein-Westfalen~50K0.83×
Fig. 06

Affinity by region

Affinity by region — Primary care, Germany
0.83×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Primary care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Primary care audience
#·InterestCategoryAffinity×
01DBS BankBusiness & Career227.74×
02Zurich Insurance GroupBusiness & Career29.88×
03Diabetes mellitus type 2 awarenessHealth25.89×
04RemittanceBusiness & Career17.09×
05Molecular biologyHealth16.55×
06Maze Runner (film series)Movies & TV15.76×
07CardiologyHealth13.96×
08HugendubelShopping9.15×
09GraduationBusiness & Career8.86×
10Jennifer LawrenceMovies & TV7.83×
11Health insuranceBusiness & Career7.53×
12Photovoltaic systemHome & Garden6.26×
13Efficient energy useTechnology & Electronics5.73×
14Sustainable energyHome & Garden5.10×
15Solar powerHome & Garden3.90×
16Veterinary medicineBusiness & Career3.79×
17Health careBusiness & Career3.16×
18TagesschauMovies & TV2.58×
19FamilyKids & Family1.92×
20GermanyTravel & Leisure1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Primary care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Primary care audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.68×
Community OrientationOPEN1.86×
Family OrientationCONSERVATISM1.85×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Primary care audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.78×
Luxury OrientationPREMIUM0.79×
IndulgenceJOY0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Primary care have in Germany?

Primary care has an estimated audience of 298,116 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Primary care fans?

52.8% of Primary care fans are female, 47.2% are male, with an average age of 42.2 years.

03

Which brands do Primary care fans like most?

Primary care fans show strongest brand affinity for Hugendubel (9.15×), DBS Bank (227.74×), and Zurich Insurance Group (29.88×) over the country average.

04

Where do Primary care fans live in Germany?

Primary care fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Primary care fans also like?

Beyond Primary care itself, the audience over-indexes on DBS Bank (227.74×), Zurich Insurance Group (29.88×), Diabetes mellitus type 2 awareness (25.89×), and Efficient energy use (5.73×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Primary care audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Primary care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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