Primary care Audience in United States

Primary care has an estimated audience of 14,508,501 people in United States. 51.3% are female, 48.7% are male, average age 40.7. Top regions: North Carolina, Texas, Florida. Top brand affinities: Horoscope, MSN, Staples (Canada), Shabby chic, Day trading.

The average Primary care fan in United States is 40.7 years old, balanced, and lives primarily in North Carolina. The audience is concentrated in North Carolina, Texas, Florida. Top brand affinities include Horoscope, MSN, Staples (Canada), with strongest over-indexing on Horoscope (11.71× the country average). Demographically, the Primary care audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Risk Appetite, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Topic

Demographics of Primary care fans

Demographic split for Primary care audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.7
Estimated audience size14,508,501

Audience persona

The typical Primary care fan in United States is balanced, around 40.7 years old, with strong Risk Appetite tendencies and a notable affinity for Horoscope.

Top regions in United States

Top regions ranked by reach for Primary care in United States
RegionReachAffinity
North Carolina1,915,3324.39×
Texas1,413,8401.13×
Florida1,215,9761.24×
California955,0150.6×
Georgia837,9031.87×
New York765,6900.94×
Virginia550,5711.56×
Pennsylvania457,3710.94×
Washington421,2691.45×
Illinois412,9150.85×
Arizona381,2781.29×
Massachusetts368,3401.29×
Colorado353,8251.55×
Ohio327,6450.73×
Maryland324,9051.3×
New Jersey287,6880.78×
Tennessee278,9530.96×
Indiana260,8530.98×
Michigan251,5360.66×
Kentucky239,9861.32×
Louisiana235,5741.26×
South Carolina203,4100.93×
Alabama200,4120.99×
Oklahoma160,859
Oregon159,9400.96×
Nevada150,5841.07×
Missouri135,1700.58×
Connecticut118,0400.81×
Idaho102,7901.41×
Wisconsin101,0410.46×
Kansas82,5810.72×
Washington, District of Columbia60,9381.4×
Utah59,8740.46×
Mississippi59,5550.5×
Rhode Island58,2241.26×
Minnesota57,9730.28×
Arkansas54,6540.46×
New Hampshire54,5480.95×
Alaska52,1401.68×
New Mexico51,3130.71×
Delaware49,2511.23×
Maine42,3190.81×
Iowa41,4040.35×
West Virginia38,7800.57×
Nebraska33,5150.46×
Hawaii32,2060.52×
Vermont31,9981.26×
South Dakota31,0700.93×
Montana18,4910.46×
Wyoming11,1570.52×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Primary care audience
BrandAffinityCategory
Horoscope11.71×Health
MSN4.89×News
Staples (Canada)4.95×Business & Career
Shabby chic12.26×Home & Garden
Day trading10.2×Business & Career
Great Clips4.49×Beauty & Wellness
Critical illness insurance13.76×Business & Career
Pet insurance11.59×Pets & Animals
Whole grain10.3×Food & Beverages
Roulette10.14×Games
Google Flights3.84×Travel & Leisure
Blended whiskey8.21×Food & Beverages
Property insurance11.28×Home & Garden
Indianapolis Motor Speedway8.59×Sports
Hobby Lobby2.36×Home & Garden
Dentistry3.24×Business & Career
Term life insurance10.39×Business & Career
Pakistan national cricket team13.03×Sports
FaceTime9.24×Technology & Electronics
Cross-country skiing8.43×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Primary care audience
TraitClusterScore
Risk AppetiteTHRILL2.18
Community OrientationOPEN1.77
Luxury OrientationPREMIUM1.72
Career OrientationPOWER1.56
Price SensitivityPREMIUM1.49
Need for SecurityCONSERVATISM1.44

Worldwide distribution

Worldwide audience distribution share by country for Primary care
CountryShare
United States50.1%
India7.2%
United Kingdom5.4%

See Primary care audiences in other countries

More Health audiences in United States

Frequently asked questions

How many fans does Primary care have in United States?

Primary care has an estimated audience of 14,508,501 people in United States, concentrated in North Carolina and Texas.

What is the gender split and age of Primary care fans?

51.3% of Primary care fans are female, 48.7% are male, with an average age of 40.7 years.

Which brands do Primary care fans like most?

Primary care fans show strongest brand affinity for Horoscope (11.71×), MSN (4.89×), and Staples (Canada) (4.95×) over the country average.

Where do Primary care fans live in United States?

Primary care fans in United States are most concentrated in North Carolina (reach 1,915,332), Texas (reach 1,413,840), and Florida (reach 1,215,976). These three regions account for the largest share of the active audience.

What other brands do Primary care fans also like?

Beyond Primary care itself, the audience over-indexes on MSN (4.89×), Staples (Canada) (4.95×), Shabby chic (12.26×), and Day trading (10.2×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Primary care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.