Rascasse Audience Intelligence

Primary care Audience in United States

A data profile of the people who buy, follow and care about Primary care in United States — modelled from more than twelve digital signal sources. Primary care has an estimated audience of 14,508,501 people in United States.

#1629among Topic in United States#99in Health

The average Primary care fan in United States is 40.7 years old, balanced, and lives primarily in North Carolina.

The audience is concentrated in North Carolina, Texas, Florida.

Top brand affinities include Pharmacy, Health care, Nature, with strongest over-indexing on Pharmacy (2.92× the country average).

Demographically, the Primary care audience skews balanced with an average age of 40.7, and over-indexes on personality traits such as Community Orientation, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Primary care fan in United States is balanced, around 40.7 years old, with strong Community Orientation tendencies and a notable affinity for Pharmacy.

Category: Health · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Primary care profile in United States.

Audience size
14.5M
in United States
Gender
51.3%♀
48.7% male
Age
40.7
average years
Country rank
#2411
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Primary care fans

51.3% are female, 48.7% are male, average age 40.7.

Fig. 02

Gender split

51.3%
Female
48.7%
Male
Demographic split for Primary care audience in United States
MetricValue
Female51.3%
Male48.7%
Average age40.7
Estimated audience size14,508,501
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Primary care audience in United States
Age bracketShare%
16-1920%
20-2917%
30-3917%
40-4919%
50+27%
Fig. 04

Worldwide distribution

50.1%

of the worldwide Primary care audience comes from United States.

Worldwide audience distribution share by country for Primary care
CountryShare
United States50.1%
India7.2%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Primary care audience in United States is strongest.

Fig. 05

Top regions by affinity

Primary care fans by region: top regions in United States
#RegionReachAffinity×
01North Carolina~2M4.15×
02Alaska~50K1.72×
03Georgia~700K1.62×
04Mississippi~200K1.56×
05Virginia~500K1.40×
06Colorado~300K1.39×
07Washington, District of Columbia~60K1.36×
08Oklahoma~200K1.32×
09Kentucky~200K1.31×
10Idaho~90K1.29×
11Washington~400K1.27×
12Rhode Island~60K1.27×
13Arizona~400K1.25×
14West Virginia~80K1.25×
15South Dakota~40K1.23×
16Maryland~300K1.22×
17Vermont~30K1.22×
18Florida~1M1.19×
19Massachusetts~300K1.13×
20Delaware~40K1.11×
21Louisiana~200K1.08×
22Nevada~100K1.04×
23Tennessee~300K1.01×
24New Hampshire~60K1.00×
25Texas~1M0.99×
26Indiana~300K0.99×
27Alabama~200K0.97×
28Oregon~200K0.91×
29New York~700K0.89×
30Pennsylvania~400K0.87×
31South Carolina~200K0.85×
32Maine~40K0.85×
33Connecticut~100K0.80×
34Ohio~300K0.76×
35Kansas~90K0.76×
36Illinois~400K0.75×
37New Mexico~50K0.75×
38New Jersey~300K0.73×
39Michigan~300K0.70×
40Hawaii~40K0.65×
41North Dakota~20K0.64×
42Montana~20K0.62×
43Utah~80K0.60×
44Missouri~100K0.56×
45California~900K0.55×
46Nebraska~40K0.55×
47Wisconsin~100K0.53×
48Arkansas~60K0.53×
49Iowa~50K0.44×
50Minnesota~70K0.36×
Fig. 06

Affinity by region

Affinity by region — Primary care, United States
0.36×1.00×4.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Primary care audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Primary care audience
#·InterestCategoryAffinity×
01Employment agencyBusiness & Career3.60×
02Retirement planningBusiness & Career3.48×
03Preventive healthcareHealth3.38×
04Non-alcoholic beverageFood & Beverages3.14×
05Career developmentBusiness & Career3.02×
06Retirement communityKids & Family3.02×
07PharmacyBusiness & Career2.92×
08Health insuranceBusiness & Career2.88×
09Clinical trialHealth2.71×
10Life insuranceBusiness & Career2.45×
11Charitable organizationPolitics & Society2.43×
12Nonprofit organizationPolitics & Society1.92×
13GeneticsKids & Family1.84×
14Health careBusiness & Career1.83×
15UniversityBusiness & Career1.75×
16MSNNews1.73×
17FragrancesBeauty & Wellness1.72×
18WalgreensShopping1.61×
19NatureHome & Garden1.52×
20HappinessHealth1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Primary care audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Primary care audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.23×
Career OrientationPOWER2.01×
Need for SecurityCONSERVATISM1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Primary care audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.39×
Luxury OrientationPREMIUM0.68×
Design AffinityPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Primary care have in United States?

Primary care has an estimated audience of 14,508,501 people in United States, concentrated in North Carolina and Texas.

02

What is the gender split and age of Primary care fans?

51.3% of Primary care fans are female, 48.7% are male, with an average age of 40.7 years.

03

Which brands do Primary care fans like most?

Primary care fans show strongest brand affinity for Pharmacy (2.92×), Health care (1.83×), and Nature (1.52×) over the country average.

04

Where do Primary care fans live in United States?

Primary care fans in United States are most concentrated in North Carolina (reach ~2M), Texas (reach ~1M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Primary care fans also like?

Beyond Primary care itself, the audience over-indexes on Health care (1.83×), Nature (1.52×), Nonprofit organization (1.92×), and Happiness (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in United States

See Primary care audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Primary care. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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