Retirement Insurance Benefits Audience in United States

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Retirement Insurance Benefits has an estimated audience of 1,616,318 people in United States. 49.6% are female, 50.4% are male, average age 52.7. Top regions: Kentucky, Alabama, Tennessee. Top brand affinities: Fat Albert (film), Israel, Jesse Plemons, Scratching post, Elsword.

The average Retirement Insurance Benefits fan in United States is 52.7 years old, balanced, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Alabama, Tennessee. Top brand affinities include Fat Albert (film), Israel, Jesse Plemons, with strongest over-indexing on Fat Albert (film) (27.99× the country average). Demographically, the Retirement Insurance Benefits audience skews balanced with an average age of 52.7, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

Type: Topic

Demographics of Retirement Insurance Benefits fans

Demographic split for Retirement Insurance Benefits audience in United States
MetricValue
Female49.6%
Male50.4%
Average age52.7
Estimated audience size1,616,318

Audience persona

The typical Retirement Insurance Benefits fan in United States is balanced, around 52.7 years old, with strong Career Orientation tendencies and a notable affinity for Fat Albert (film).

Top regions in United States

Top regions ranked by reach for Retirement Insurance Benefits in United States
RegionReachAffinity
Kentucky26,4031.3×
Alabama25,5571.13×
Tennessee24,3480.75×
South Carolina24,1740.99×
Indiana23,5530.8×
Idaho23,5412.9×
Missouri22,8100.88×
Florida22,6350.21×
Texas22,5050.16×
Hawaii22,4883.24×
Iowa22,3541.68×
North Carolina21,9010.45×
Ohio21,8120.44×
Georgia21,7230.44×
Michigan21,7130.51×
Wisconsin21,5980.89×
Illinois21,0410.39×
California20,8100.12×
Arizona20,7990.63×
Pennsylvania20,7080.38×
Connecticut20,5371.27×
New Mexico20,4612.52×
Nevada20,3951.3×
Maine20,2713.5×
Oregon20,1351.09×
Utah20,0141.38×
Virginia19,8850.51×
Maryland19,7850.71×
New Jersey19,7370.48×
Minnesota19,2970.83×
New York19,1560.21×
Massachusetts19,0990.6×
Washington18,6440.58×
Colorado18,5920.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retirement Insurance Benefits audience
BrandAffinityCategory
Fat Albert (film)27.99×Movies & TV
Israel2.85×Travel & Leisure
Jesse Plemons4.5×Movies & TV
Scratching post11.12×Pets & Animals
Elsword14.66×Games
Jeep Wagoneer4.67×Cars & Mobility
Nationality1.69×Politics & Society
Nebraska Cornhuskers football2.54×Sports
Urban horticulture2.3×Home & Garden
Kendra Scott1.72×Fashion & Accessoires
Cam Ward2.21×Sports
Shiba Inu3.24×Pets & Animals
Noodle (Gorillaz)1.54×Music & Radio
Charlamagne Tha God3.97×Movies & TV
TeachHUB1.66×Business & Career
Wedgwood6.7×Home & Garden
Dental hygienist2.71×Health
Glossier2×Beauty & Wellness
Nipsey Hussle2.16×Music & Radio
JamBase4.1×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retirement Insurance Benefits audience
TraitClusterScore
Career OrientationPOWER1.87
Need for SecurityCONSERVATISM1.78
TravellingTHRILL1.43
Quality AwarenessPREMIUM1.33
Family OrientationCONSERVATISM1.31
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Retirement Insurance Benefits
CountryShare
United States51.3%
Australia10.4%
United Kingdom7.5%

See Retirement Insurance Benefits audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Retirement Insurance Benefits have in United States?

Retirement Insurance Benefits has an estimated audience of 1,616,318 people in United States, concentrated in Kentucky and Alabama.

What is the gender split and age of Retirement Insurance Benefits fans?

49.6% of Retirement Insurance Benefits fans are female, 50.4% are male, with an average age of 52.7 years.

Which brands do Retirement Insurance Benefits fans like most?

Retirement Insurance Benefits fans show strongest brand affinity for Fat Albert (film) (27.99×), Israel (2.85×), and Jesse Plemons (4.5×) over the country average.

Where do Retirement Insurance Benefits fans live in United States?

Retirement Insurance Benefits fans in United States are most concentrated in Kentucky (reach 26,403), Alabama (reach 25,557), and Tennessee (reach 24,348). These three regions account for the largest share of the active audience.

What other brands do Retirement Insurance Benefits fans also like?

Beyond Retirement Insurance Benefits itself, the audience over-indexes on Israel (2.85×), Jesse Plemons (4.5×), Scratching post (11.12×), and Elsword (14.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement Insurance Benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.