Rascasse Audience Intelligence

Retirement Insurance Benefits Audience in United States

A data profile of the people who buy, follow and care about Retirement Insurance Benefits in United States — modelled from more than twelve digital signal sources. Retirement Insurance Benefits has an estimated audience of 1,616,318 people in United States.

#7031among Topic in United States

The average Retirement Insurance Benefits fan in United States is 52.7 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Remittance, MetLife, Affiliate marketing, with strongest over-indexing on Remittance (25.08× the country average).

Demographically, the Retirement Insurance Benefits audience skews balanced with an average age of 52.7, and over-indexes on personality traits such as Career Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

The typical Retirement Insurance Benefits fan in United States is balanced, around 52.7 years old, with strong Career Orientation tendencies and a notable affinity for Remittance.

Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Retirement Insurance Benefits profile in United States.

Audience size
1.6M
in United States
Gender
49.6%♀
50.4% male
Age
52.7
average years
Country rank
#16772
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Retirement Insurance Benefits fans

49.6% are female, 50.4% are male, average age 52.7.

Fig. 02

Gender split

49.6%
Female
50.4%
Male
Demographic split for Retirement Insurance Benefits audience in United States
MetricValue
Female49.6%
Male50.4%
Average age52.7
Estimated audience size1,616,318
Fig. 03

Age distribution

Ø 52.7
average years
Age distribution of the Retirement Insurance Benefits audience in United States
Age bracketShare%
16-194%
20-295%
30-398%
40-4916%
50+67%
Fig. 04

Worldwide distribution

51.3%

of the worldwide Retirement Insurance Benefits audience comes from United States.

Worldwide audience distribution share by country for Retirement Insurance Benefits
CountryShare
United States51.3%
Australia10.4%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Retirement Insurance Benefits audience in United States is strongest.

Fig. 05

Top regions by affinity

Retirement Insurance Benefits fans by region: top regions in United States
#RegionReachAffinity×
01Maine~7K1.28×
02Hawaii~9K1.25×
03Idaho~10K1.21×
04New Mexico~10K1.17×
05Iowa~10K1.08×
06Utah~20K1.04×
07Kentucky~20K1.03×
08Connecticut~20K1.03×
09Nevada~20K1.03×
10Alabama~20K1.01×
11Oregon~20K1.01×
12South Carolina~20K1.00×
13Missouri~30K0.99×
14Wisconsin~20K0.99×
15Indiana~30K0.98×
16Minnesota~20K0.98×
17Tennessee~30K0.97×
18Maryland~30K0.97×
19Colorado~20K0.97×
20Arizona~30K0.96×
21Massachusetts~30K0.96×
22Michigan~40K0.95×
23Virginia~40K0.95×
24Washington~30K0.95×
25Ohio~50K0.94×
26Georgia~50K0.94×
27North Carolina~50K0.94×
28New Jersey~40K0.94×
29Pennsylvania~50K0.93×
30Illinois~50K0.93×
31Texas~100K0.91×
32Florida~100K0.91×
33New York~80K0.91×
34California~200K0.90×
Fig. 06

Affinity by region

Affinity by region — Retirement Insurance Benefits, United States
0.90×1.00×1.28×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Retirement Insurance Benefits audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Retirement Insurance Benefits audience
#·InterestCategoryAffinity×
01RemittanceBusiness & Career25.08×
02MetLifeBusiness & Career12.03×
03AetnaBusiness & Career6.45×
04Affiliate marketingBusiness & Career5.37×
05Retirement planningBusiness & Career3.91×
06Sustainable energyHome & Garden3.76×
07Investment managementBusiness & Career3.56×
08Job interviewBusiness & Career3.52×
09Renewable energyBusiness & Career3.49×
10FedExBusiness & Career2.55×
11InnovationBusiness & Career2.44×
12Vehicle insuranceCars & Mobility2.37×
13Mortgage loansBusiness & Career2.15×
14MSNNews2.01×
15AldiShopping1.95×
16United States Postal ServiceBusiness & Career1.92×
17Best BuyShopping1.77×
18PinterestInternet & Social Media1.70×
19Hobby LobbyHome & Garden1.64×
20AirbnbTravel & Leisure1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Retirement Insurance Benefits audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Retirement Insurance Benefits audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.25×
Need for SecurityCONSERVATISM2.21×
PatriotismCONSERVATISM1.90×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Retirement Insurance Benefits audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.82×
Pet OwnershipJOY0.83×
Luxury OrientationPREMIUM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Retirement Insurance Benefits have in United States?

Retirement Insurance Benefits has an estimated audience of 1,616,318 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Retirement Insurance Benefits fans?

49.6% of Retirement Insurance Benefits fans are female, 50.4% are male, with an average age of 52.7 years.

03

Which brands do Retirement Insurance Benefits fans like most?

Retirement Insurance Benefits fans show strongest brand affinity for Remittance (25.08×), MetLife (12.03×), and Affiliate marketing (5.37×) over the country average.

04

Where do Retirement Insurance Benefits fans live in United States?

Retirement Insurance Benefits fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Retirement Insurance Benefits fans also like?

Beyond Retirement Insurance Benefits itself, the audience over-indexes on MetLife (12.03×), Affiliate marketing (5.37×), Renewable energy (3.49×), and Sustainable energy (3.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in United States

See Retirement Insurance Benefits audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement Insurance Benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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