Retirement Insurance Benefits Audience in United States

Retirement Insurance Benefits has an estimated audience of 1,616,318 people in United States. 49.6% are female, 50.4% are male, average age 52.7. Top regions: Kentucky, Alabama, Tennessee. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Remittance, Microblogging, Singer-songwriter.

The average Retirement Insurance Benefits fan in United States is 52.7 years old, balanced, and lives primarily in Kentucky. The audience is concentrated in Kentucky, Alabama, Tennessee. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Remittance, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Retirement Insurance Benefits audience skews balanced with an average age of 52.7, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 34 regions tracked by Rascasse.

Type: Topic

Demographics of Retirement Insurance Benefits fans

Demographic split for Retirement Insurance Benefits audience in United States
MetricValue
Female49.6%
Male50.4%
Average age52.7
Estimated audience size1,616,318

Audience persona

The typical Retirement Insurance Benefits fan in United States is balanced, around 52.7 years old, with strong Career Orientation tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Retirement Insurance Benefits in United States
RegionReachAffinity
Kentucky26,4031.3×
Alabama25,5571.13×
Tennessee24,3480.75×
South Carolina24,1740.99×
Indiana23,5530.8×
Idaho23,5412.9×
Missouri22,8100.88×
Florida22,6350.21×
Texas22,5050.16×
Hawaii22,4883.24×
Iowa22,3541.68×
North Carolina21,9010.45×
Ohio21,8120.44×
Georgia21,7230.44×
Michigan21,7130.51×
Wisconsin21,5980.89×
Illinois21,0410.39×
California20,8100.12×
Arizona20,7990.63×
Pennsylvania20,7080.38×
Connecticut20,5371.27×
New Mexico20,4612.52×
Nevada20,3951.3×
Maine20,2713.5×
Oregon20,1351.09×
Utah20,0141.38×
Virginia19,8850.51×
Maryland19,7850.71×
New Jersey19,7370.48×
Minnesota19,2970.83×
New York19,1560.21×
Massachusetts19,0990.6×
Washington18,6440.58×
Colorado18,5920.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Retirement Insurance Benefits audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Remittance27.99×Business & Career
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
MSN4.31×News
Great Clips4.6×Beauty & Wellness
Charles, Prince of Wales18.87×Politics & Society
Kia Sportage14.66×Cars & Mobility
Bayerischer Rundfunk42.67×Movies & TV
Planet Fitness2.77×Sports
Staples (Canada)3.61×Business & Career
Aldi2.63×Shopping
United States Postal Service2.49×Business & Career
Diaper bag3.99×Kids & Family
Hobby Lobby2.32×Home & Garden
FaceTime9.78×Technology & Electronics
Best Buy2.26×Shopping
PSV Eindhoven20×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Retirement Insurance Benefits audience
TraitClusterScore
Career OrientationPOWER1.87
Need for SecurityCONSERVATISM1.78
TravellingTHRILL1.43
Quality AwarenessPREMIUM1.33
Family OrientationCONSERVATISM1.31
Price SensitivityPREMIUM1.31

Worldwide distribution

Worldwide audience distribution share by country for Retirement Insurance Benefits
CountryShare
United States51.3%
Australia10.4%
United Kingdom7.5%

See Retirement Insurance Benefits audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Retirement Insurance Benefits have in United States?

Retirement Insurance Benefits has an estimated audience of 1,616,318 people in United States, concentrated in Kentucky and Alabama.

What is the gender split and age of Retirement Insurance Benefits fans?

49.6% of Retirement Insurance Benefits fans are female, 50.4% are male, with an average age of 52.7 years.

Which brands do Retirement Insurance Benefits fans like most?

Retirement Insurance Benefits fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Remittance (27.99×) over the country average.

Where do Retirement Insurance Benefits fans live in United States?

Retirement Insurance Benefits fans in United States are most concentrated in Kentucky (reach 26,403), Alabama (reach 25,557), and Tennessee (reach 24,348). These three regions account for the largest share of the active audience.

What other brands do Retirement Insurance Benefits fans also like?

Beyond Retirement Insurance Benefits itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Remittance (27.99×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Retirement Insurance Benefits. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.