Peer-to-peer lending Audience in United States

Peer-to-peer lending logo

Peer-to-peer lending has an estimated audience of 565,594 people in United States. 56.0% are female, 44.0% are male, average age 39.5. Top regions: California, Texas, Florida. Top brand affinities: Craigslist, LinkedIn, Facebook Messenger, Credit Karma, Home equity.

The average Peer-to-peer lending fan in United States is 39.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Craigslist, LinkedIn, Facebook Messenger, with strongest over-indexing on Craigslist (4.24× the country average). Demographically, the Peer-to-peer lending audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Career Orientation, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Peer-to-peer lending fans

Demographic split for Peer-to-peer lending audience in United States
MetricValue
Female56.0%
Male44.0%
Average age39.5
Estimated audience size565,594

Audience persona

The typical Peer-to-peer lending fan in United States is more female, around 39.5 years old, with strong Career Orientation tendencies and a notable affinity for Craigslist.

Top regions in United States

Top regions ranked by reach for Peer-to-peer lending in United States
RegionReachAffinity
California51,1620.82×
Texas51,0411.05×
Florida41,9171.09×
New York29,6320.94×
Georgia24,2541.39×
North Carolina21,7741.28×
Pennsylvania20,8841.1×
Ohio18,5331.06×
Illinois18,0150.96×
Michigan16,7601.13×
Virginia16,3281.19×
New Jersey14,5141.01×
Tennessee13,8821.22×
Indiana12,0821.17×
Arizona11,8261.02×
South Carolina11,2871.33×
Washington10,6890.94×
Missouri10,5061.15×
Alabama9,8231.24×
Louisiana9,5501.31×
Maryland9,4580.97×
Massachusetts8,9480.8×
Kentucky8,0931.14×
Colorado8,0900.91×
Wisconsin7,0320.83×
Oklahoma6,8601.09×
Minnesota6,8340.84×
Mississippi6,6701.43×
Nevada6,3811.17×
Oregon6,0760.94×
Connecticut5,3170.94×
Arkansas5,2721.13×
Kansas4,9741.12×
Utah4,3550.86×
Iowa4,1180.88×
West Virginia2,7531.05×
Nebraska2,3190.82×
Hawaii2,2860.94×
Idaho2,2430.79×
New Hampshire2,0020.9×
New Mexico1,9170.68×
Maine1,7710.87×
Delaware1,5871.02×
Washington, District of Columbia1,5210.89×
Rhode Island1,5140.84×
Montana1,2330.79×
Alaska1,0500.87×
North Dakota9820.84×
South Dakota9390.72×
Wyoming7210.86×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peer-to-peer lending audience
BrandAffinityCategory
Craigslist4.24×Shopping
LinkedIn2.79×Internet & Social Media
Facebook Messenger3.45×Internet & Social Media
Credit Karma4.32×Business & Career
Home equity4.67×Home & Garden
Real estate broker2.41×Home & Garden
Compass 5.45×Business & Career
Fox News Channel1.65×Movies & TV
Bank of America2.23×Business & Career
Google News3.18×News
Indeed.com2.2×Business & Career
WhatsApp3.05×Internet & Social Media
Cash out refinancing7.51×Business & Career
Delivery (commerce)2.89×Food & Beverages
Mortgage loans2.22×Business & Career
Microcredit18.26×Business & Career
Gated community5.06×Home & Garden
MSN2.01×News
Insurance1.89×Business & Career
Property2.16×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peer-to-peer lending audience
TraitClusterScore
Career OrientationPOWER3.82
Healthy LifestyleBALANCE2.67
Convenience OrientationPREMIUM2.41
Luxury OrientationPREMIUM2.39
Risk AppetiteTHRILL2.18
Quality AwarenessPREMIUM2.02

Worldwide distribution

Worldwide audience distribution share by country for Peer-to-peer lending
CountryShare
India20.3%
United States10.8%
Taiwan8.2%

See Peer-to-peer lending audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Peer-to-peer lending have in United States?

Peer-to-peer lending has an estimated audience of 565,594 people in United States, concentrated in California and Texas.

What is the gender split and age of Peer-to-peer lending fans?

56.0% of Peer-to-peer lending fans are female, 44.0% are male, with an average age of 39.5 years.

Which brands do Peer-to-peer lending fans like most?

Peer-to-peer lending fans show strongest brand affinity for Craigslist (4.24×), LinkedIn (2.79×), and Facebook Messenger (3.45×) over the country average.

Where do Peer-to-peer lending fans live in United States?

Peer-to-peer lending fans in United States are most concentrated in California (reach 51,162), Texas (reach 51,041), and Florida (reach 41,917). These three regions account for the largest share of the active audience.

What other brands do Peer-to-peer lending fans also like?

Beyond Peer-to-peer lending itself, the audience over-indexes on LinkedIn (2.79×), Facebook Messenger (3.45×), Credit Karma (4.32×), and Home equity (4.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peer-to-peer lending. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.