Compass Audience in United States
Compass has an estimated audience of 10,452,863 people in United States. 50.4% are female, 49.6% are male, average age 43.5. Top brand affinities: CAC 40, JDSU, Historic site, Elsword, Israel.
Top brand affinities include CAC 40, JDSU, Historic site, with strongest over-indexing on CAC 40 (42.73× the country average). Demographically, the Compass audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Category: Business & Career · Type: Brand
Demographics of Compass fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.5 |
| Estimated audience size | 10,452,863 |
Audience persona
The typical Compass fan in United States is balanced, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for CAC 40.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 42.73× | Business & Career |
| JDSU | 5.19× | Business & Career |
| Historic site | 5.03× | Arts & Culture |
| Elsword | 19.02× | Games |
| Israel | 2.17× | Travel & Leisure |
| Governor of Michigan | 7.18× | Politics & Society |
| Noodle (Gorillaz) | 3.41× | Music & Radio |
| Goop | 5.01× | Internet & Social Media |
| Vocal harmony | 3.63× | Music & Radio |
| Grinch | 2.96× | Movies & TV |
| Wok | 4.63× | Food & Beverages |
| Kendra Scott | 1.98× | Fashion & Accessoires |
| Hipster | 6.31× | Politics & Society |
| Hibachi | 4.79× | Food & Beverages |
| Google Home | 3.77× | Technology & Electronics |
| El Paso County, Colorado | 7.43× | Travel & Leisure |
| Grace Slick | 4.93× | Music & Radio |
| Cherish (group) | 5.97× | Music & Radio |
| TV Fanatic | 5.62× | Movies & TV |
| headspace | 4.84× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.39 |
| Career Orientation | POWER | 1.32 |
| Risk Appetite | THRILL | 1.29 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Need for Security | CONSERVATISM | 1.24 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Australia | 17.6% |
| India | 16.0% |
See Compass audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Compass . Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.