Compass Audience in United States
Compass has an estimated audience of 10,452,863 people in United States. 50.4% are female, 49.6% are male, average age 43.5. Top brand affinities: Mobile payment, Capital One, Google Maps, CarGurus, Indeed.com.
Top brand affinities include Mobile payment, Capital One, Google Maps, with strongest over-indexing on Mobile payment (42.73× the country average). Demographically, the Compass audience skews balanced with an average age of 43.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation.
Category: Business & Career · Type: Brand
Demographics of Compass fans
| Metric | Value |
|---|---|
| Female | 50.4% |
| Male | 49.6% |
| Average age | 43.5 |
| Estimated audience size | 10,452,863 |
Audience persona
The typical Compass fan in United States is balanced, around 43.5 years old, with strong Quality Awareness tendencies and a notable affinity for Mobile payment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 42.73× | Business & Career |
| Capital One | 11.42× | Business & Career |
| Google Maps | 7.14× | Internet & Social Media |
| CarGurus | 10.58× | Cars & Mobility |
| Indeed.com | 6.12× | Business & Career |
| Google News | 6.17× | News |
| Circle K | 7.16× | Shopping |
| Enterprise Rent-A-Car | 6.18× | Cars & Mobility |
| DeviantArt | 7× | Internet & Social Media |
| Kia Sportage | 19.02× | Cars & Mobility |
| Mobile banking | 11.27× | Business & Career |
| Autism Awareness | 8.2× | Health |
| AccuWeather | 5.53× | Home & Garden |
| Diabetes mellitus awareness | 5.67× | Health |
| Khan Academy | 7.03× | Business & Career |
| Aaron Rodgers | 5.31× | Sports |
| Beetlejuice | 3.74× | Movies & TV |
| ICloud | 7.16× | Technology & Electronics |
| Bruce Willis | 5.39× | Movies & TV |
| Singer-songwriter | 2.86× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.39 |
| Career Orientation | POWER | 1.32 |
| Risk Appetite | THRILL | 1.29 |
| Healthy Lifestyle | BALANCE | 1.27 |
| Need for Security | CONSERVATISM | 1.24 |
| Family Orientation | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Australia | 17.6% |
| India | 16.0% |
See Compass audiences in other countries
More Business & Career audiences in United States
- Walmart (94,971,264)
- Target Corporation (79,586,810)
- Macy's (79,019,110)
- Lowe's (75,832,553)
- EBay (75,427,823)
How to read this data
Audience size is the estimated number of people in United States who actively search for Compass . Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.