A data profile of the people who buy, follow and care about Compass in United States — modelled from more than twelve digital signal sources. Compass has an estimated audience of 10,628,822 people in United States.
Compass has an estimated audience of 10,628,822 people in United States. 49.5% are female, 50.5% are male, average age 43.1. Top brand affinities: Mobile payment, Mobile banking, Credit (finance), Real property, Used car.
Top brand affinities include Mobile payment, Mobile banking, Credit (finance), with strongest over-indexing on Mobile payment (44.66× the country average).
Demographically, the Compass audience skews balanced with an average age of 43.1, and over-indexes on personality traits such as Career Orientation, Need for Security.
The typical Compass fan in United States is balanced, around 43.1 years old, with strong Career Orientation tendencies and a notable affinity for Mobile payment.
The key figures that characterise the Compass profile in United States.
49.5% are female, 50.5% are male, average age 43.1.
| Metric | Value |
|---|---|
| Female | 49.5% |
| Male | 50.5% |
| Average age | 43.1 |
| Estimated audience size | 10,628,822 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 29% |
of the worldwide Compass audience comes from United States.
| Country | Share |
|---|---|
| United States | 29.2% |
| Australia | 17.7% |
| India | 16.1% |
The strongest cross-interests of the Compass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 44.66× | ||
| 02 | Caixa Econômica Federal | Business & Career | 32.98× | ||
| 03 | Mobile banking | Business & Career | 9.87× | ||
| 04 | Sharon Osbourne | Movies & TV | 4.54× | ||
| 05 | Credit (finance) | Business & Career | 4.18× | ||
| 06 | Automobile repair shop | Cars & Mobility | 4.13× | ||
| 07 | Real property | Home & Garden | 3.95× | ||
| 08 | Property finder | Home & Garden | 3.40× | ||
| 09 | Google News | News | 3.23× | ||
| 10 | Online banking | Business & Career | 3.06× | ||
| 11 | Used car | Cars & Mobility | 2.79× | ||
| 12 | Car rentals | Cars & Mobility | 2.69× | ||
| 13 | Mortgage loans | Business & Career | 2.40× | ||
| 14 | Financial services | Business & Career | 2.25× | ||
| 15 | Vehicle insurance | Cars & Mobility | 2.08× | ||
| 16 | Credit cards | Business & Career | 2.06× | ||
| 17 | Capital One | Business & Career | 1.77× | ||
| 18 | Banking | Business & Career | 1.74× | ||
| 19 | Google Maps | Internet & Social Media | 1.67× | ||
| 20 | SUVs | Cars & Mobility | 1.67× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.78× | |
| Need for Security | CONSERVATISM | 1.60× | |
| Quality Awareness | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.78× | |
| Healthy Lifestyle | BALANCE | 0.88× | |
| Tradition | CONSERVATISM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Compass . Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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