A data profile of the people who buy, follow and care about Compass in India — modelled from more than twelve digital signal sources. Compass has an estimated audience of 5,870,358 people in India.
Compass has an estimated audience of 5,870,358 people in India. 17.7% are female, 82.3% are male, average age 33.2. Top brand affinities: Mobile payment, Credit (finance), Contactless payment, Savings account, Apartment.
Top brand affinities include Mobile payment, Credit (finance), Contactless payment, with strongest over-indexing on Mobile payment (8.4× the country average).
Demographically, the Compass audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Convenience Orientation, Career Orientation.
The typical Compass fan in India is more male, around 33.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Mobile payment.
The key figures that characterise the Compass profile in India.
17.7% are female, 82.3% are male, average age 33.2.
| Metric | Value |
|---|---|
| Female | 17.7% |
| Male | 82.3% |
| Average age | 33.2 |
| Estimated audience size | 5,870,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 32% | |
| 30-39 | 20% | |
| 40-49 | 11% | |
| 50+ | 9% |
of the worldwide Compass audience comes from India.
| Country | Share |
|---|---|
| United States | 29.2% |
| Australia | 17.7% |
| India | 16.1% |
The strongest cross-interests of the Compass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mobile payment | Business & Career | 8.40× | ||
| 02 | Credit (finance) | Business & Career | 5.23× | ||
| 03 | Contactless payment | Business & Career | 4.46× | ||
| 04 | Money management | Business & Career | 3.28× | ||
| 05 | Savings account | Business & Career | 3.07× | ||
| 06 | Hang Seng Index | Business & Career | 2.38× | ||
| 07 | Real property | Home & Garden | 2.20× | ||
| 08 | Self-employment | Business & Career | 1.95× | ||
| 09 | Political science | Business & Career | 1.87× | ||
| 10 | Online banking | Business & Career | 1.85× | ||
| 11 | Retail banking | Business & Career | 1.80× | ||
| 12 | Social media marketing | Business & Career | 1.75× | ||
| 13 | Debit card | Business & Career | 1.71× | ||
| 14 | Innovation | Business & Career | 1.69× | ||
| 15 | Mortgage loans | Business & Career | 1.68× | ||
| 16 | Hindustan | Politics & Society | 1.63× | ||
| 17 | True Detective | Movies & TV | 1.60× | ||
| 18 | Volunteering | Politics & Society | 1.59× | ||
| 19 | Passive income | Business & Career | 1.59× | ||
| 20 | Apartment | Business & Career | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.63× | |
| Career Orientation | POWER | 1.41× | |
| Quality Awareness | PREMIUM | 1.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.74× | |
| Social Media Usage | JOY | 0.82× | |
| Spirituality | BALANCE | 0.83× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Compass . Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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