Compass Audience in Germany
Compass has an estimated audience of 354,572 people in Germany. 41.5% are female, 58.5% are male, average age 42.4. Top brand affinities: CAC 40, Time (magazine), Cocktail, Home Delivery, Stradivarius.
Top brand affinities include CAC 40, Time (magazine), Cocktail, with strongest over-indexing on CAC 40 (12.5× the country average). Demographically, the Compass audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Category: Business & Career · Type: Brand
Demographics of Compass fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 42.4 |
| Estimated audience size | 354,572 |
Audience persona
The typical Compass fan in Germany is more male, around 42.4 years old, with strong Price Sensitivity tendencies and a notable affinity for CAC 40.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 12.5× | Business & Career |
| Time (magazine) | 4.84× | News |
| Cocktail | 1.81× | Food & Beverages |
| Home Delivery | 4.11× | Food & Beverages |
| Stradivarius | 1.89× | Shopping |
| Theocracy | 9.31× | Music & Radio |
| Israel | 1.68× | Travel & Leisure |
| Video izle | 2.74× | |
| Corfu (regional unit) | 1.88× | Travel & Leisure |
| ESignal | 21.18× | Technology & Electronics |
| Jacob Tremblay | 2.66× | Movies & TV |
| Volvo V60 | 2.61× | Cars & Mobility |
| Metamorphoses | 1.73× | Literature |
| Enzkreis | 4.92× | Travel & Leisure |
| Zagreb | 1.9× | Travel & Leisure |
| The Knot (Website) | 4.54× | Kids & Family |
| Buddy – The Buddy Holly Story | 2.26× | Music & Radio |
| Peugeot 308 | 1.64× | Cars & Mobility |
| Eden Lake | 2.04× | Movies & TV |
| Keeper (password manager) | 1.74× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.62 |
| Need for Security | CONSERVATISM | 1.56 |
| Indulgence | JOY | 1.53 |
| Mindfulness | BALANCE | 1.47 |
| Career Orientation | POWER | 1.26 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Australia | 17.6% |
| India | 16.0% |
See Compass audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Compass . Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.