Compass Audience in Germany
Compass has an estimated audience of 354,572 people in Germany. 41.5% are female, 58.5% are male, average age 42.4. Top brand affinities: Mobile payment, N26, Credit (finance), Property insurance, Florian Silbereisen.
Top brand affinities include Mobile payment, N26, Credit (finance), with strongest over-indexing on Mobile payment (12.5× the country average). Demographically, the Compass audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Category: Business & Career · Type: Brand
Demographics of Compass fans
| Metric | Value |
|---|---|
| Female | 41.5% |
| Male | 58.5% |
| Average age | 42.4 |
| Estimated audience size | 354,572 |
Audience persona
The typical Compass fan in Germany is more male, around 42.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Mobile payment.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mobile payment | 12.5× | Business & Career |
| N26 | 12.54× | Business & Career |
| Credit (finance) | 8.94× | Business & Career |
| Property insurance | 21.18× | Home & Garden |
| Florian Silbereisen | 4.84× | Music & Radio |
| Google Drive | 5.09× | Technology & Electronics |
| Hochschule München | 15.58× | Business & Career |
| Office 365 | 5.11× | Technology & Electronics |
| Home insurance | 7.5× | Business & Career |
| Credit cards | 3.75× | Business & Career |
| National health insurance | 10.32× | Business & Career |
| Liability insurance | 12.35× | Business & Career |
| Mortgage calculator | 5.19× | Home & Garden |
| Hygiene | 3.06× | Beauty & Wellness |
| Real property | 4.27× | Home & Garden |
| Tagesschau | 1.76× | Movies & TV |
| Window blind | 6.11× | Home & Garden |
| Payback | 3.6× | Shopping |
| Family | 1.65× | Kids & Family |
| Helene Fischer | 2.24× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.62 |
| Need for Security | CONSERVATISM | 1.56 |
| Indulgence | JOY | 1.53 |
| Mindfulness | BALANCE | 1.47 |
| Career Orientation | POWER | 1.26 |
| Family Orientation | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.0% |
| Australia | 17.6% |
| India | 16.0% |
See Compass audiences in other countries
More Business & Career audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Compass . Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.