A data profile of the people who buy, follow and care about Compass in Germany — modelled from more than twelve digital signal sources. Compass has an estimated audience of 350,911 people in Germany.
Compass has an estimated audience of 350,911 people in Germany. 40.7% are female, 59.3% are male, average age 41.7. Top brand affinities: N26, Credit (finance), Mobile payment, Home insurance, Property insurance.
Top brand affinities include N26, Credit (finance), Mobile payment, with strongest over-indexing on N26 (16.74× the country average).
Demographically, the Compass audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Need for Security, Mindfulness.
The typical Compass fan in Germany is more male, around 41.7 years old, with strong Need for Security tendencies and a notable affinity for N26.
The key figures that characterise the Compass profile in Germany.
40.7% are female, 59.3% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 41.7 |
| Estimated audience size | 350,911 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 15% | |
| 20-29 | 16% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 23% |
of the worldwide Compass audience comes from Germany.
| Country | Share |
|---|---|
| United States | 29.2% |
| Australia | 17.7% |
| India | 16.1% |
The strongest cross-interests of the Compass audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | N26 | Business & Career | 16.74× | ||
| 02 | Property insurance | Home & Garden | 16.52× | ||
| 03 | Mobile payment | Business & Career | 11.24× | ||
| 04 | Credit (finance) | Business & Career | 10.44× | ||
| 05 | Home insurance | Business & Career | 9.66× | ||
| 06 | First-time home buyer grant | Home & Garden | 5.75× | ||
| 07 | Mortgage calculator | Home & Garden | 5.47× | ||
| 08 | Google Drive | Technology & Electronics | 5.20× | ||
| 09 | Office 365 | Technology & Electronics | 5.13× | ||
| 10 | Florian Silbereisen | Music & Radio | 4.65× | ||
| 11 | Credit cards | Business & Career | 4.37× | ||
| 12 | Real property | Home & Garden | 4.03× | ||
| 13 | Computer security | Business & Career | 3.74× | ||
| 14 | Nature | Home & Garden | 2.46× | ||
| 15 | Technology & Electronics | 2.46× | |||
| 16 | Vacations | Travel & Leisure | 2.38× | ||
| 17 | Banking | Business & Career | 2.31× | ||
| 18 | Commerzbank | Business & Career | 2.30× | ||
| 19 | Helene Fischer | Music & Radio | 2.25× | ||
| 20 | Family | Kids & Family | 2.01× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 2.09× | |
| Mindfulness | BALANCE | 1.88× | |
| Quality Awareness | PREMIUM | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.84× | |
| Sports Activity | POWER | 0.85× | |
| Sustainability | BALANCE | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Compass . Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.