Rascasse Audience Intelligence

8x8 Target Market in United States

A data profile of the people who buy, follow and care about 8x8 in United States — modelled from more than twelve digital signal sources. 8x8 has an estimated audience of 770,053 people in United States.

#2901among Brand in United States#842in Technology & Electronics

The average 8x8 fan in United States is 39.8 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Flights, Twilio, RÜFÜS, with strongest over-indexing on Google Flights (42.38× the country average).

Demographically, the 8x8 audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Family Orientation, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical 8x8 fan in United States is more male, around 39.8 years old, with strong Family Orientation tendencies and a notable affinity for Google Flights.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the 8x8 profile in United States.

Audience size
770K
in United States
Gender
43.2%♀
56.8% male
Age
39.8
average years
Country rank
#28149
Brand in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of 8x8

43.2% are female, 56.8% are male, average age 39.8.

Fig. 02

Gender split

43.2%
Female
56.8%
Male
Demographic split for 8x8 audience in United States
MetricValue
Female43.2%
Male56.8%
Average age39.8
Estimated audience size770,053
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the 8x8 audience in United States
Age bracketShare%
16-1915%
20-2919%
30-3924%
40-4926%
50+16%
Fig. 04

Worldwide distribution

60.6%

of the worldwide 8x8 audience comes from United States.

Worldwide audience distribution share by country for 8x8
CountryShare
United States60.6%
United Kingdom8.0%
Brazil4.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the 8x8 audience in United States is strongest.

Fig. 05

Top regions by affinity

8x8 customers by region in United States
#RegionReachAffinity×
01Louisiana~20K2.06×
02Texas~100K1.69×
03North Carolina~30K1.43×
04Indiana~20K1.43×
05Georgia~30K1.38×
06California~100K1.36×
07Maryland~20K1.36×
08South Dakota~2K1.32×
09Alabama~10K1.26×
10Arizona~20K1.24×
11Arkansas~8K1.23×
12South Carolina~10K1.21×
13Kentucky~10K1.16×
14New Jersey~20K1.15×
15Rhode Island~3K1.15×
16Illinois~30K1.12×
17Ohio~30K1.11×
18Nevada~8K1.05×
19Pennsylvania~30K1.03×
20Michigan~20K1.03×
21New Mexico~4K1.03×
22Oklahoma~9K1.01×
23Delaware~2K1.01×
24Hawaii~3K1.00×
25North Dakota~2K0.98×
26Alaska~2K0.95×
27Connecticut~7K0.91×
28Mississippi~6K0.91×
29Wisconsin~10K0.88×
30Utah~6K0.88×
31Colorado~10K0.85×
32Idaho~3K0.85×
33Missouri~10K0.84×
34Kansas~5K0.84×
35Massachusetts~10K0.83×
36Oregon~7K0.83×
37Virginia~20K0.82×
38Iowa~5K0.81×
39Montana~2K0.81×
40Tennessee~10K0.80×
41Florida~40K0.79×
42Washington~10K0.79×
43New Hampshire~2K0.78×
44New York~30K0.76×
45Minnesota~8K0.75×
46Vermont~1K0.75×
47West Virginia~3K0.73×
48Maine~2K0.73×
49Nebraska~3K0.72×
50Washington, District of Columbia~2K0.69×
Fig. 06

Affinity by region

Affinity by region — 8x8, United States
0.69×1.00×2.06×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the 8x8 audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for 8x8 audience
#·InterestCategoryAffinity×
01TwilioTechnology & Electronics102.00×
02Good newsNews46.51×
03Google FlightsTravel & Leisure42.38×
04RÜFÜSMusic & Radio37.51×
05U.S. CellularTechnology & Electronics32.01×
06European Space AgencyCars & Mobility27.81×
07The MentalistMovies & TV25.94×
08Lily CollinsMovies & TV24.32×
09TelescopeHome & Garden21.81×
10Bordeaux wineFood & Beverages20.00×
11RingCentralTechnology & Electronics16.42×
12Call centreTechnology & Electronics14.34×
13Key FoodShopping11.60×
14Dakota FanningMovies & TV9.80×
15FlightAwareTravel & Leisure8.99×
16InnovationBusiness & Career4.18×
17Solar energyHome & Garden3.97×
18FedExBusiness & Career3.35×
19Planet FitnessSports2.49×
20Donald TrumpPolitics & Society1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the 8x8 audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by 8x8 audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.96×
Need for SecurityCONSERVATISM1.70×
SpiritualityBALANCE1.67×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by 8x8 audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.62×
SustainabilityBALANCE0.82×
Healthy LifestyleBALANCE0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is 8x8's target market in United States?

8x8's target market in United States covers an estimated 770,053 people, concentrated in California and Texas.

02

What is the gender split and age of 8x8 customers?

43.2% of the 8x8 audience are female, 56.8% are male, with an average age of 39.8 years.

03

Which brands do 8x8 fans like most?

8x8 fans show strongest brand affinity for Google Flights (42.38×), Twilio (102×), and RÜFÜS (37.51×) over the country average.

04

Where do 8x8 fans live in United States?

8x8 fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do 8x8 fans also like?

Beyond 8x8 itself, the audience over-indexes on Twilio (102×), RÜFÜS (37.51×), Lily Collins (24.32×), and U.S. Cellular (32.01×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See 8x8 audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for 8x8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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