8x8 Audience in United States

8x8 logo

8x8 has an estimated audience of 768,277 people in United States. 43.2% are female, 56.8% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Nipsey Hussle, Lulu 黃路梓茵, Elsword, Non-celiac gluten sensitivity, Grinch.

The average 8x8 fan in United States is 39.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Nipsey Hussle, Lulu 黃路梓茵, Elsword, with strongest over-indexing on Nipsey Hussle (23.5× the country average). Demographically, the 8x8 audience skews more male with an average age of 39.8, and over-indexes on personality traits such as Indulgence, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of 8x8 fans

Demographic split for 8x8 audience in United States
MetricValue
Female43.2%
Male56.8%
Average age39.8
Estimated audience size768,277

Audience persona

The typical 8x8 fan in United States is more male, around 39.8 years old, with strong Indulgence tendencies and a notable affinity for Nipsey Hussle.

Top regions in United States

Top regions ranked by reach for 8x8 in United States
RegionReachAffinity
California131,8411.56×
Texas95,2551.44×
Florida72,3101.39×
New York50,2741.17×
Georgia33,5301.42×
Illinois33,4271.31×
North Carolina27,0901.17×
Pennsylvania25,3920.98×
Virginia22,3511.19×
Michigan21,7211.08×
New Jersey21,2301.09×
Ohio20,6460.87×
Arizona20,4711.3×
Maryland17,8761.35×
Massachusetts17,8731.18×
Washington15,9431.03×
Tennessee15,4521×
Indiana14,2121.01×
South Carolina13,6251.18×
Colorado13,2581.09×
Louisiana12,5811.27×
Alabama11,8761.11×
Missouri11,6170.94×
Minnesota11,2911.03×
Nevada10,7051.44×
Wisconsin9,8040.85×
Oregon9,4531.07×
Kentucky8,5200.88×
Oklahoma8,2100.96×
Connecticut7,4110.96×
Utah6,6200.96×
Arkansas5,9460.94×
Mississippi5,4800.87×
Iowa5,2300.83×
Kansas4,7620.79×
Idaho3,2540.84×
New Mexico2,9930.78×
Nebraska2,8100.73×
Hawaii2,6120.79×
West Virginia2,5640.72×
Rhode Island2,4220.99×
New Hampshire2,3160.76×
Washington, District of Columbia2,2991×
Delaware2,1000.99×
South Dakota1,7420.98×
Maine1,5920.58×
Montana1,3480.63×
Alaska1,1630.71×
North Dakota1,0200.65×
Vermont7830.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 8x8 audience
BrandAffinityCategory
Nipsey Hussle23.5×Music & Radio
Lulu 黃路梓茵5.51×Movies & TV
Elsword20×Games
Non-celiac gluten sensitivity13.72×Health
Grinch4.72×Movies & TV
Mothercare3.18×Kids & Family
Nebraska Cornhuskers football3.51×Sports
JDSU2.56×Business & Career
Jason Nelson33.45×Music & Radio
Jesse Plemons2.73×Movies & TV
Infamous Stringdusters18.51×Music & Radio
Home staging3.23×Home & Garden
Charlamagne Tha God5.81×Movies & TV
Kona Grill6.47×Food & Beverages
Noodle (Gorillaz)2.03×Music & Radio
Chromebook3.19×Technology & Electronics
Jeremy Riddle20×Music & Radio
Humsafar24.4×Movies & TV
Mangaka2.19×Literature
Grammarly2.04×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 8x8 audience
TraitClusterScore
IndulgenceJOY1.4
LGBTQ+ IdentityOPEN1.35
Quality AwarenessPREMIUM1.34
Convenience OrientationPREMIUM1.3
Need for SecurityCONSERVATISM1.28
Career OrientationPOWER1.25

Worldwide distribution

Worldwide audience distribution share by country for 8x8
CountryShare
United States61.0%
United Kingdom8.2%
Brazil4.5%

See 8x8 audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does 8x8 have in United States?

8x8 has an estimated audience of 768,277 people in United States, concentrated in California and Texas.

What is the gender split and age of 8x8 fans?

43.2% of 8x8 fans are female, 56.8% are male, with an average age of 39.8 years.

Which brands do 8x8 fans like most?

8x8 fans show strongest brand affinity for Nipsey Hussle (23.5×), Lulu 黃路梓茵 (5.51×), and Elsword (20×) over the country average.

Where do 8x8 fans live in United States?

8x8 fans in United States are most concentrated in California (reach 131,841), Texas (reach 95,255), and Florida (reach 72,310). These three regions account for the largest share of the active audience.

What other brands do 8x8 fans also like?

Beyond 8x8 itself, the audience over-indexes on Lulu 黃路梓茵 (5.51×), Elsword (20×), Non-celiac gluten sensitivity (13.72×), and Grinch (4.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 8x8. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.