Gilmore Girls Audience in Germany

Gilmore Girls logo

Gilmore Girls has an estimated audience of 528,957 people in Germany. 69.7% are female, 30.3% are male, average age 32.7. Top brand affinities: Keiko Agena, Gilmore Girls, Carole King, Divergent (novel), Divergent series.

Top brand affinities include Keiko Agena, Gilmore Girls, Carole King, with strongest over-indexing on Keiko Agena (97.37× the country average). Demographically, the Gilmore Girls audience skews more female with an average age of 32.7, and over-indexes on personality traits such as Sports Activity, Family Orientation.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Demographics of Gilmore Girls fans

Demographic split for Gilmore Girls audience in Germany
MetricValue
Female69.7%
Male30.3%
Average age32.7
Estimated audience size528,957

Audience persona

The typical Gilmore Girls fan in Germany is more female, around 32.7 years old, with strong Sports Activity tendencies and a notable affinity for Keiko Agena.

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gilmore Girls audience
BrandAffinityCategory
Keiko Agena97.37×Movies & TV
Gilmore Girls97.37×Movies & TV
Carole King61.93×Music & Radio
Divergent (novel)38.92×Literature
Divergent series31.73×Movies & TV
The WB22.79×Movies & TV
Debbie Macomber22.29×Literature
Jamie McGuire21.32×Literature
James Taylor20.0×Music & Radio
Adam Melchor17.23×Music & Radio
Watchhouse17.23×Music & Radio
John Craigie17.23×Music & Radio
The Ballroom Thieves17.23×Music & Radio
Ocie Elliott17.23×Music & Radio
Gregory Alan Isakov17.23×Music & Radio
Caamp17.23×Music & Radio
Houndmouth17.23×Music & Radio
Odie Leigh17.23×Music & Radio
Briscoe17.23×Music & Radio
Hollow Coves17.23×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gilmore Girls audience
TraitClusterScore
Sports ActivityPOWER5.64
Family OrientationCONSERVATISM2.14
Convenience OrientationPREMIUM1.87
Social Media UsageJOY1.44
Need for SecurityCONSERVATISM1.36
SustainabilityBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Gilmore Girls
CountryShare
United States42.4%
United Kingdom5.1%
Germany4.9%

See Gilmore Girls audiences in other countries

More TV series audiences in Germany

How to read this data

Audience size is the estimated number of people in Germany who actively search for Gilmore Girls. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.