Divergent (novel) Audience in Germany
Divergent (novel) has an estimated audience of 288,674 people in Germany. 56.6% are female, 43.4% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Goop, Home Office, Grimma, Huck (magazine).
The average Divergent (novel) fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Goop, Home Office, with strongest over-indexing on Loincloth (13.15× the country average). Demographically, the Divergent (novel) audience skews more female with an average age of 32.2, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Novel
Demographics of Divergent (novel) fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 32.2 |
| Estimated audience size | 288,674 |
Audience persona
The typical Divergent (novel) fan in Germany is more female, around 32.2 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 74,901 | 1.19× |
| Bayern | 49,688 | 1.07× |
| Baden-Württemberg | 42,824 | 1.09× |
| Niedersachsen | 28,867 | 1.03× |
| Hessen | 27,151 | 1.23× |
| Berlin | 14,982 | 1.16× |
| Rheinland-Pfalz | 14,862 | 1.03× |
| Sachsen | 13,366 | 0.94× |
| Schleswig-Holstein | 10,012 | 0.97× |
| Brandenburg | 7,956 | 0.89× |
| Hamburg | 6,732 | 1.03× |
| Thüringen | 6,365 | 0.87× |
| Sachsen-Anhalt | 6,249 | 0.84× |
| Mecklenburg-Vorpommern | 4,741 | 0.86× |
| Saarland | 2,965 | 0.84× |
| Bremen | 2,415 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 13.15× | Fashion & Accessoires |
| Goop | 17.76× | Internet & Social Media |
| Home Office | 2.6× | Business & Career |
| Grimma | 17.22× | Travel & Leisure |
| Huck (magazine) | 20× | Internet & Social Media |
| Hypnagogia | 37.55× | Health |
| Grace Slick | 13.3× | Music & Radio |
| WonderJeans | 19.06× | Fashion & Accessoires |
| Combat sport | 1.77× | Sports |
| Shahab Hosseini | 20× | Movies & TV |
| Haberler | 1.54× | News |
| Unique Gifts | 1.58× | Shopping |
| Footloose (1984 film) | 6.33× | Movies & TV |
| The Hurricane (1999 film) | 14.93× | Movies & TV |
| Hog Hunting | 4.83× | Sports |
| Figure painting (hobby) | 4.05× | Arts & Culture |
| Chromebook | 6.39× | Technology & Electronics |
| Isola 2000 | 20× | Travel & Leisure |
| The Hollies (Official) | 6.32× | Music & Radio |
| Commercial mortgage | 1.86× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.76 |
| Extroversion | THRILL | 1.57 |
| Sustainability | BALANCE | 1.39 |
| DIY Mentality | THRILL | 1.38 |
| Early Adopter Mentality | POWER | 1.29 |
| Creativity | OPEN | 1.25 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.1% |
| Canada | 7.3% |
| United Kingdom | 6.5% |
See Divergent (novel) audiences in other countries
More Novel audiences in Germany
- Old Testament (1,490,046)
- Don Quixote (1,084,936)
- The Godfather (novel) (1,063,645)
- Jurassic Park (novel) (1,042,304)
- The Count of Monte Cristo (878,562)
Frequently asked questions
How many fans does Divergent (novel) have in Germany?
Divergent (novel) has an estimated audience of 288,674 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Divergent (novel) fans?
56.6% of Divergent (novel) fans are female, 43.4% are male, with an average age of 32.2 years.
Which brands do Divergent (novel) fans like most?
Divergent (novel) fans show strongest brand affinity for Loincloth (13.15×), Goop (17.76×), and Home Office (2.6×) over the country average.
Where do Divergent (novel) fans live in Germany?
Divergent (novel) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 74,901), Bayern (reach 49,688), and Baden-Württemberg (reach 42,824). These three regions account for the largest share of the active audience.
What other brands do Divergent (novel) fans also like?
Beyond Divergent (novel) itself, the audience over-indexes on Goop (17.76×), Home Office (2.6×), Grimma (17.22×), and Huck (magazine) (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Divergent (novel). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.